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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
AuthorsContent Side note
SCALEUP ECOSYSTEMCANVAS
Dr. Tina Gruber-Mücke
Sophie Koschitz, MA• Introduction Scale(Up) Alps Project
• Business Model Canvas
• Ecosystem Canvas
• Application of the EcosystemCanvas
• Discussion
Scale(Up) Alps Interreg Alpine Spaces Webinar SeriesDecember 11, 2017
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
AGENDA
15 – 30 – 15 Structure
• 16.00 – 16.15: Introduction
• 16.15 – 16.45: Scaleups Ecosystem Canvas
• 16.45 – 17.00: Discussion and Wrap Up
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
1. INTRODUCTION TO THEPROJECT
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
INTRODUCTION
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Interreg Alpine Spaces
SCALE(up)ALPS aims
to establish the Alpine
Space as an
innovative hub on the
international level.
The project focuses
on one of the most
critical phases of the
enterprise lifecycle:
the SCALING UP
phase.
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
DEFINITION
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
2. BUSINESS CANVASAPPROACHES
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
2.1 BUSINESS CANVASAPPROACH
• Developed by Alexander Osterwalder
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Source: Business Model Canvas by Alexander Osterwalder
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
2.2 CONTENT OF THEBUSINESS MODEL CANVAS
• Illustrate your Business Model on One Page
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Source: Business Model Canvas by Alexander Osterwalder
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
2.3 VIDEO BUSINESS MODELCANVAS
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https://www.youtube.com/watch?v=QoAOzMTLP5s
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
3. ECOSYSTEM CANVAS
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
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Torino Ecosystem:
Identify and showrelevant
stakeholders in your ecosystem
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
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SloveniaEcosystem: Identify and
show different fields of
expertise in your ecosystem
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
EXAMPLE: ST. LOUIS ECOSYSTEM
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http://eqstl.com/ecosystem-map/
St. Louis: Identify and
show linkagesbetween
members in your ecosystem
ECOSYSTEM MAPPINGIN PRACTICE
Local Policy Action Group and Alpine Space Policy Action Group
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
3.1 HETEROGENOUS TEAM
18Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
Backgrounds:
• SCALEUP(S)
• MUNICIPALITY
• ACCELERATOR
• UNIVERSITY
• REGIONAL /
LOCAL STARTUP
SUPPORT
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
3.2 ONE PAGE INFORMATION
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Source: https://fi.co/canvas
Mapping Challenge: Show your local
Scaleup Ecosystem
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
3.3 HOW TO MAP?
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Source: https://fi.co/canvas_template
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
3.4 VALUE ADDED EXAMPLE
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Value Added: Show where your
scaleupecosystem needs
improvement
Source: https://fi.co/canvas_template
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
3.5 EXAMPLES
22Source: https://fi.co/canvas_template
Mapping Challenge: Show your scaleupecosystem on one
Canvas.
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
4. CANVAS PROTOTYPING
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Source: www.canva.com
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
4.1 IDEATION
Think of Members of the Startup / Scaleup Infrastructure
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
25Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
4.2 SYNTHESIS & ANALYSIS
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Bildquelle: https://designthinking.ideo.com/wp-
content/uploads/2008/09/divergence.jpg
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
4.3 PROTOTYPE CANVAS
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1. Idea
2. Launch
3. Grow
Value Added: Show where your
scaleupecosystem needs
improvement
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
4.4 FEEDBACK FROMECOSYSTEM
Feedback from Stakeholder(s)
Dynamic and living ecosystem
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
5. DISCUSSION – TAKE AWAYSFROM THE WEBINAR
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Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
YOUR THOUGHTS?
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• Moderator takes notes here…
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
YOUR COMMENTS?
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• Moderator takes notes here…
Dr. Tina Gruber-Mücke & Sophie Koschitz
Webinar
DR. TINA GRUBER-MÜCKE & SOPHIE KOSCHITZ, MA
IMC FACHHOCHSCHULE KREMSPiaristengasse 1, 3500 Krems, Austria
Web. www.fh-krems.ac.at
Pics: www.canva.com, Fotos from Workshop taken by Sophie Koschitz
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