scala executive product management training programme for irish b2b technology companies
DESCRIPTION
The Scala Executive Programme presents a series of one-day workshops commencing Sep 14 in Dublin. Scala Executive will develop the skills of those involved in product management, delivering product management training in key areas.TRANSCRIPT
Scala Executive
ISA Software Skillnet in conjunction with DIT
Improved product management can have a profound impact on
overall business success and product
profitability
Product
Management
Product Management
• Four, one day workshops• Sept 2014 to Feb 2015• Radisson Blu Royal Hotel, Dublin• Designed in conjunction with DIT’s
Postgraduate Diploma and MSc in Product Management
Scala Executive
Discovering Customer Requirements
Ellen Gottesdiener, EBG Consulting
29 September
Product Roadmapping
Andrew Dickenson, Product Focus
30 October
Quickstart Product Management
Steven Haines, Sequent Learning
4 February
Strategic Pricing
Andrew Dickenson, Product Focus
20 November
Programme Overview
• Executives in growing digital and software companies• C-Level management leading product management
functions• Engineering staff with a need to understand product
management• Product managers• Business analysts• Marketing managers
Who should attend
• Learn key processes used to guide product management across organisation
• Discover why having processes is critical to making efficient decisions
• Take away templates customisable for company use • Processes learnt will enable you to
– Reduce number of lost sales– Scale products effectively– Align resources– Reduced wasted time and effort
Why you should attend
• International expert in Agile Product and Project management practices
• Acclaimed thought leader in business analysis
• Multiple author in requirement setting
• Clients worldwide
Discovering customer requirements Ellen Gottesdiener
• Survey requirements, discovery challenges and techniques
• Define stakeholders as product partners• Use business value to strategically align
your product with customer needs• Collaboratively discover requirements • Interactive workshop will
– Explore– Evaluate– Confirm customer requirements
Discovering customer requirementsWhat you will learn
• Founder of Product Focus• 24 years’ product
management and product marketing experience
• One of Europe’s leading software product management facilitators
Andrew Dickenson
Product Roadmapping
• How to collate and prioritise ideas • Plan and communicate effective roadmap• Why having a standard process is critical to
making efficient decisions• Different release strategies and pros/cons of
each • How investment decision making typically
happens and implications
What you will learn
Product Roadmapping
• Different pricing strategies• How they work• How software can be priced• Bundling• Discounting• Pricing psychology• Testing options
What you will learnStrategic pricing – Andrew Dickenson
• Founder Sequent Learning Networks and the The Product Management Executive Board
• 30 years international product management experience
Steven Haines
Quickstart product management
• Among the world’s top product management experts• Author of best selling Product Manager’s Desk
Reference, Managing Product Management and The Product Manager’s Survival Guide
• Understand key constructs for product management
• How to navigate the organisation, build relationships and earn the ability to influence others
• Key processes used to guide work across the organisation
• Become as productive as possible, as fast as possible - ‘be a successful product manager’
• Skills and tools to create a 90 day action plan
What you will learn
Quickstart product management
Quickstart Product ManagementNew product managers, aspiring product managers, product owners, product owners’ managers4 February
Strategic PricingProduct managers, product marketing managers, pricing specialists
20 November
Who should attend?
• €395 members• €335 members: 2+ from company • €550 non members
Cost
