SBTP – Hyper Island

SBTP is a cooperation between Sweden, Germany and Lithuania.

It’s aim is to address Brain drain problems in the South Baltic region by matchmaking participants with employers across borders.

It consists of an introduction followed by by three weeks of working at a host company in another country.

The Swedish Team

Name: Hassan GilaniHost Company: ViciunaiHost Country: Lithuania

Name: Jennie PerssonHost Company: ViciunaiHost Country:Lithuania

Name: Svetlana LuchekHost Company: BOOBHost Country: Germany

Name: Mahmoud MoullaCompany: Reitavas municipality administration Office. Country: Lithuania

Viciunai Project

The Project Description

Conduct a market research in Sweden for a new line of dumplings produced by Viciunai.

Approach

We first conducted a thorough internet research into the market for dumplings in Sweden.

We interviewed key people in Sweden related to the Swedish food Industry.

We created a poll concerning the market for dumplings.

Gave a presentation

Our Findings

Main Challenges

Dumplings are unknown in small cities. Viciunai is a unknown brand. To understand the swedish market, trends

and create a marketing strategy. If the volume of dumplings being exported

to Sweden By VICI is not that much there is no point in making an effort to having dumplings from Sweden.

Swedish customers want to make sure that what they are getting is authentic.

In the past years there has been an increase in the number of ethnic groups in Sweden which would want to buy dumplings

The Swedish market for frozen food is going up.

It´s healthy and it takes short time to preper, which is important for Swedish people.

Main Oppourtunities

Asian is trendy, dumplings is a great complementary.

Dumplings exist in restaurants, bars and is slowly appearing in media as international food.

If a priceworthy family pack is made and sold to a trustworthy brand (ICA), they will do the marketing for you

When the market is bigger, you can sell your own brand with better products

In the past years there has been an increase in the number of ethnic groups in Sweden which would want to buy dumplings.

The Swedish market for frozen food is going up.

It´s healthy and it takesshort time to preper, witch is importent for Swedish people.

How successful were we?

Viciunai was impressed by our findings. They wanted to implement some of our

suggestions. Viciunai would like to collaborate with us

in the future.

Reitavas Youth Project

Topic: This was a project conducted in Collaboration with the Reitavas Business Center that was designed to engage the youth of the Reitavas to be able to both market themselves as well as their city of Reitavas.

Till now we have designed a prototype of what the website could like. This is an ongoing project.

The Challenges faced in the SBTP experience

Communication - translators (Germany and Lithuania) Student depended on the leaders (SBTP) Stick to the plan - not focused on the needs (SBTP Germany) Communication was scarce with Viciunai before arriving in

Lithuania Jenny got ill Viciunai did not know what brief to give me. They were slow in providing the Brief Hassan got very sick.

Learnings in the SBTP experience

How to design a market research from start to end. What kind of challenges and opportunities a company will face when they try to get in to

a new Country market. (Vici) Where our research fits in the cycle of production. One needs to adjust according to the culture of a company. The culture which exists in a big production company in Lithuania and Germany. One must adjust to working in a new culture Hierarchy - titels - politeness (Germany) In Sweden you would have more IT professionals working with the same tasks. The people we lived with treated us like family. The Lithuanian people were very helpful to us and took very good care of us whenever we

needed anything or if we were sick. Especially the coaches. It was a small city so everyone was curious to know who we were. When we first arrived in Reitavas we thought it would be boring but later we did not want

to leave.