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SBS Programming ScheduleTRANSCRIPT
SBS & Screen Queensland
Friday 28th June, 2013
Tony Iffland – Director, TV & Online Content
Joseph Maxwell – Commissioning Editor, Documentary
Caterina De Nave – Commissioning Editor, Drama, Comedy and Entertainment
John-Paul Marin – Executive Producer, Online & Emerging Platforms
Tanya Denning – Channel Manager, NITV
Pauline Clague – Commissioning Editor, NITV
Margaret Murphy – Head of Arts & Production, SBS Subscription TV
Leon Coningham – Head of SBS Distribution
Tony Iffland
Director of Television & Online Content
Content strategy – the journey we’re on
Consistency
Returning franchises and longer runs
Brands and strands
Appointment to view
Alignment between Commissioning & Acquisitions
Less random & unpredictable
Growth
More dynamic schedule
Better visibility of schedule strategy
Greater light and shade
Reaching more Australians
Improved navigation, better flow Passionate experts
Familiar faces
True multi-platform experience
Context and curation
Surprise and delight
Wherever and whenever
Holistic approach to commissioning
Engagement
Innovation
Schedule evolutions
COMEDY to SBS One
A new home for DRAMA Saturday - FILM Monday - SCIENCE
SBS2
Sun Mon Tues Wed Thurs Fri Sat
1930
2030
2130
Schedule overview –
Sun Mon Tues Wed Thurs Fri Sat
1930
2030
2130
Schedule overview –
2230
Joseph Maxwell
Commissioning Editor, Documentary
Documentary showreel
Caterina De Nave
Commissioning Editor, Drama & Comedy
Better Man
Legally Brown
John-Paul Marin
Executive Producer, Online & Emerging Platforms
SBS Online
Audience growth is strong
Unique browsers have increased 31% per month, year on year (Jul – May)
Broke through 3 million unique browsers in May
SBS Online
Importantly, we’re also growing relative to our peers
Trend Analysis
NB: The ABC is excluded from
market Intelligence as it does
not carry advertising. I’d
suggest that they would rank
b/w 6th & 9th.
SBS Online
SBS is now the market leader in On Demand
SBS Online
Our work is recognised as being of world-class standard
2013 - 10 nominations The Block (won 2x) Go Back Series 2 (won 1x)
UEFA Champions League SBS ON DEMAND
SBS Online: what do we do?
We build cross-platform projects around our content
verticals and flagship programs
Audience engagement
Extend the narrative
Leverage existing social crowds
SBS Online: what do we do?
We commission and build innovative online-exclusive
interactive projects
Explore new methods of storytelling
Rich and engaging experiences
Innovate in form, function and interactivity
NITV Tanya Denning – Channel Manager
Schedule overview
Program Guide World Stories documentaries that focus on Indigenous themes around the world. Community the best community made programming from Australia sourced from RIBS and RIMOs. Our Stories the best Australian documentaries; by us, for us, about us. Lifestyle - cooking, travel, culture, language.
Program Guide Thursday Nights male-skewing programming to follow our premium sport programs Barefoot Sports and Marngrook Football Show Entertainment – on Sunday nights we will show the best in Indigenous entertainment from around the world Jarjums –7 hours of children’s programming every day. Content focus ranges from pre-school to teenage
• External and Internal production opportunities • Marngrook Footy Show • Barefoot Sports brings you live sporting events
• Outside Broadcast important sporting events • Sport Documentaries
• Contact is Mark Ella 02 9430 2537 Email – [email protected]
Sport
NITV Pauline Clague – Commissioning Editor
Commissioning
RREI 25%
Series 25%
Factual 25%
Drama 25%
$4m
Remote Regional & Emerging Initiative 35 hours
Drama 13 hours Series 26 hours
Factual 13 hours
Remote, Regional & Emerging
Monday – Surviving: Stories about belonging
Tuesday – Desperate Measures: History & Politics
Wednesday – Our Footprint: Stories from our Elders
Thursday – Around the Campfire: Postcards from Communities
Fridays – Around the Traps: The latest in Arts & Culture
Saturdays – Unearthed: Stories from our Youth
Sundays – Ngaru: Stories in Language
Margaret Murphy
Head of Arts & Production, SBS Subscription TV
SBS Subscription TV
SBS owns and operates two Subscription TV channels carried
on the FOXTEL platform nationally:
- STUDIO - Australia’s Arts and Entertainment Channel
- World Movies - Australia’s International Movie Channel
Local Production:
- STUDIO – local production and licensed programs
- World Movies - licenses Australian feature films but
does not currently commission original production
What is STUDIO?
• STUDIO is Australia’s dedicated arts and entertainment
channel that launched in April 2010.
• STUDIO features a rich mix of performance,
documentary and some drama showcasing Australian
and international creatives and creativity from Banksy to
Ballet.
49%
51%
Male
Female
STUDIO Local Production
• Over $5m has been invested in local production since
launch.
• STUDIO has produced over 40 hours of local content.
• We have the support of FOXTEL through the FOXTEL
Production Fund.
• Main investment Partners have included Foxtel, Screen
Australia, Screen NSW & The Australia Council.
• Durations have been short form and long form 30 minutes
to 2½ hours.
STUDIO Key Local Productions to date These have included:
- “Creative Minds” a documentary series featuring interviews
with major Australian creatives such as Bill Henson and
Geoffrey Rush.
- “Raising the Curtain” a factual series exploring the rich history
of Australian live theatre.
- Live performances: “Smoke & Mirrors”, “Tina Arena Symphony
of Life”, “Handa Opera La Traviata”, and “Never Did Me Any
Harm”.
- Live transmissions: “Helpmann Awards”.
- Perth, Melbourne, & Sydney “Festival TV”.
- Interstitials produced by an in-house team including a 10 min
book review series called “For The Love Of Books”.
STUDIO Production – a new strategy • Largely one-off productions.
• Largely traditional narrow focussed art forms captured.
• Significant level of short form interstitial programming.
Previous Strategy
• Most programs delivered small audiences.
• One off productions could not build viewer interest/habit to attract repeat viewing & scarce promotional resources meant that it was hard to attract audiences.
• Short form/interstitial programming killed program inheritance.
Key Learnings
• Series rather than one off productions.
• Broader appeal and accessibility targeted. We will follow A&E Networks strategy where documentary was transformed into factual entertainment.
• No short form interstitial programming.
New Strategy
Studio at the MEMO
Recorded live at the MEMO St Kilda
(St Kilda Army and Navy Club Memorial Hall)
Production Company: Renegade Productions
Episodes x 6 | Duration x 55 minutes |
Currently in post production.
TIM ROGERS hosts a series showcasing musical
performances, cabaret, burlesque, circus and
more…Performers include Virginia Gay, Bernard
Fanning, Todd McKenney, Tex Perkins, Circus
Oz, the Grigoryan Brothers, Bernadette
Robinson and Kate Miller-Heidke.
Series launch
8.30pm Tuesday 16 July, 2013
Leon Coningham
Head of SBS Distribution
SBS Distribution
One stop shop for building your content into a valuable
brand.
Includes:
International and domestic content sales
Home Entertainment (DVD and digital)
Publishing (Books, ebooks, Magazines)
Music (CD’s, Digital Downloads, Streaming)
SBS Distribution
In partnering with SBS Distribution you get:
• Access to key content acquisition executives domestically and internationally
• Access to powerful and effective retail and distribution partnerships (Hardie Grant, Madman, Universal)
• Access to comprehensive B2B and B2C marketing campaigns including promotion on SBS Platforms
• Access to decades of successful distribution expertise!
SBS Distribution
Key Contacts:
Leon Coningham Head SBS Distribution
9430 3545 , [email protected]
Lara Von Ahlefeldt Head Programme Sales
9430 3240, [email protected]
Wendy Stahel Home Entertainment Manager
9430 3426, [email protected]
Thank you!