sbr 2 group4 gmba gbs1

7/23/2019 Sbr 2 Group4 Gmba Gbs1

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Zara: Fast Fashio

GROUP 4

RIDDHIMA SINGH

GAURAV KENUE

KARTIKAY SHARM

SHASHI KIRAN

VI"AY MOHAN ME



Zara#s $o%&'titi' aanta*'

S+&&,- Chain

A*i,' s+&&,- $hain

Fast istri.+tion n't/or0

C'ntra, istri.+tion s-st'%

F,'1i.,' s+&&,- $hain2 +s' o3 *ra- -' $,oth's

N'/ 3ashion t/i$' a /''0 to stor's

Finan$'s

N'*ati' o&'ratin* $a&ita,

Hi*h *ross %ar*ins

V'rti$a, int'*ration2no .+,,/hi& '4'$t

"+st in Ti%' %an+3a$t+rin* s-st'%



Zara#s $o%&'titi' aanta*'($ont)

S+&&,i'rs

Ma5orit- o3 s+&&,i'rs /'r' oth'r Init'1 6r%s

Goo7 stron* an ,on* s+&&,i'r r',ations

No 3or%a, $ontra$ts r'8+ir'

D'si*nin*

D'si*nin* o3 $,oth's start' on,- a3t'r th' s'ason start'2*iin*s+9$i'nt ti%' to '$i' on th' 'si*ns

a$0/ar int'*ration into %ar0'tin*

V'r- ,o/ 3ai,+r' rat's

Hi*h 3r'8+'n$- o3 $+sto%'r isits +' to $ontin+' $han*' in 'si*n''r- /''0



Zara#s $o%&'titi' aanta*'($ont)

R'tai, o+t,'ts

N'/ 'si*ns t/i$' ''r- /''0

S'ns' o3 s$ar$it-2 not 3+,, is&,a- sh','s7 &,'nt- o3 o&'n s&a$' ans%a,, 8+antit- o3 'a$h &ro+$t

In$r'as' th' $+sto%'r isits ''r- -'ar

V'r- ,o/ %ar0' o/n sa,'s



+-in* '$ision o3 $+sto%'r

Fr'sh sto$0 ''r- thr'' to 3o+r /''0s /as an in$'nti' 3or th'$+sto%'r to .+-

C+sto%'rs '1&'ri'n$' s$ar$it- an o&&ort+nit- +' to $han*in3ashion $ont'nt

Th' +ni8+'n'ss o3 th' 3ashion $ont'nt so, at Zara /i,, %a0' th'$+sto%'r %or' satis6' /ith th'ir &+r$has'

S'*r'*ation o3 /o%'n#s $,oth's into $at'*ori's o3 &ri$'s73ashion $ont'nt an a*' %a' it 'asi'r to '$i'

A4ora.,' &ri$'s an r',ati',- *oo 8+a,it- a,so h',&' in ta0ina '$ision



U&str'a% Strat'*- 2 D'si*n

;or0in* Si%+,tan'o+s,- on <ro+$ts /ith $r'ation o3 $onstant ariat

E1&anin* S+$$'ss3+, it'%s /ith in2s'ason '',o&%'nt

=R /as $riti$a, to Zara#s <'r3or%an$'

F,at Or*ani>ationa, Str+$t+r' /ith 'si*n'rs att'nin* n+%'ro+s 3as

Sho/s

Aa&tin* tr'ns an i4'r'n$'s a$ross %ar0't thro+*h 'ntir' s',,in*

Usin* In3or%ation 3or Ana,->in* tr'ns7 tra$0in* $ons+%'r &r'3'r'nsa,'s ata ia IT s-st'%s to *'t %ost r''n+'

<,'nt- o3 D'si*n so as to r'+$' 3ai,+r' rat' (on,- ?@)

ri*in* M'r$hanisin* a$0 o3 th' <ro+$tion <ro$'ss +n'r on'%ana*'%'nt t'a%



U&str'a% Strat'*- B So+r$in* Man+3a$t+rin*

So+r$in* Fa.ri$s 3ro% '1t'rna, S+&&,i'rs an Init'1 S+.siiari's

<+r$hasin* %ost o3 Fa.ri$ as *r'- 3or in2s'ason +&atin*

Mana*in* a,, th' &ro$'ssin* o3 *ra- 3a.ri$ so as to r'+$' 6nishin* 3a.ri$

!i%it' <ro+$tion

Int'rna, Man+3a$t+rin* B @

Fashiona.,' It'%s B S%a,, !ots an <ro+$' n'ar.- 3or r'or'rin*

A+to%at' 3a$tori's !a.or Int'nsi' <ro$'ss i' C+t *ar%'nts o+tso+

!on* t'r% R',ations /ith S+.$ontra$tors

E1t'rna, Man+3a$t+rin* B @

asi$ It'%s B <ri$' S'nsiti'

!on* t'r% ti's /ith S+&&,i'rs /ith %ini%i>' $ontra$t+a, $o%%it%'nts



Do/nstr'a% Strat'*- 2Distri.+tion

C'ntra,i>' Distri.+tion C'nt'r in S&ain an a,so Sat',,it' C'nt'r

T'$hno,o*- int'*ration in Distri.+tion ,i0' Mo.i,' tra$0in* s-st'%

Constant A5+st%'nts to th' Distri.+tion &ro$'ss (8+'+in* si>')

K''&in* Uti,i>ation Rat's ,o/

Hirin* t'%&orar- ;or0'rs at th' start o3 th' s',,in* s'ason

Shi&%'nts ia tr+$0s (J@) an air (J@)

Fast Shi&%'nt to th' stor's



Do/nstr'a% Strat'*- 2 R'tai,in*

a$0/ar V'rti$a, Int'*ration

!o/'r <ri$' than Co%&'titors

R'+$tion in A'rtisin* an Mar0o/n R'8+ir'%'nts

Ra&i <ro+$t T+rno'r in r'tai, stor's

<ri%' !o$ations 3or R'tai, Stor's an '%&hasis on &r's'ntation

,on* t'r% ,'as's /ith r',o$ation a$$orin* to 'o,+tion o3 sho&&inistri$ts

Stor's Mana*'rs ir'$t $o%%+ni$ation /ith D'si*n t'a%

A,so Stor' Mana*'rs hir' Sa,'s Assistants

Mini%i>' th' in'ntori's so, at %ar0 o/n &ri$'s

A+to%at' Sa,'s tra$0in* S-st'%



Zara#s <hi,oso&h-

Fast Fashion

A*i,' S+&&,- Chain Goo t'a%/or0 an $oo&'ration

V'rti$a, int'*ration ,in0s a$ross th' +&str'a% o/nstr'a%

Short'r ,'a ti%'s

Fast'r t+rn aro+n ti%'s

!o/ in'ntor-

a$0/ar int'*ration %a0's it stron*'r

S%a,, .at$h's &ro+$tion

C+sto%'r 3''.a$0s /',, r's&'$t'

C+sto%'rs $an#t a4or to ,'a' th' stor' /itho+t .+-in* th' &ro+

sbr 2 group4 gmba gbs1

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