sbd toolkit ladmar (2012-01-18)
TRANSCRIPT
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LADMAR
SBD TOOKITS
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Categories and Typography
• Key Visual Belleza & Salud
• Key Visual Clásico
• Key Visual Familiares
ABCDEFGHIJKL
MNOPQRSTUV
WXYZ –
1234567890.
abcdefghijklmno
pqrstuvwxyz –
1234567890.
• Typography – Optima (regular)
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Key Visual Priority
1. Beauty Shot right side position
2. Beauty Shot
left side
position
3. Categories Must be center justified
4. Brand Market position centered if it’s necessary
1. Categories Must be left justified.
1. Use of curves for each categories
3. Brand Logo Lockup position to
be present when it can be
applied.
Logo Cadenas Súper Mercados
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Key Visual Belleza & Salud – Color Palette. • Header The Header communicates the look and feel of the product and draws attention to
a display or fixture.
• On shelf
• Color Palette
PMS 465 C
C31 M44 Y81 K8
PMS 426 C
C100 M100 Y100 K100
• Stoppers 150 cm. Height can be change.
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Key Visual – Glorifier Priority BRAND
•G
lorifie
r H
&S
•
Glo
rifie
r P
ante
ne
• Glorifiers uses for Procter and Gamble brands. Belleza y Salud Category
Only
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Key Visual – Inline with out Glorifiers
• Right and left view, using just stoppers in each category
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Key Visual Clásico – Color Palette.
• Header
• On shelf
• Color Palette
PMS Cool Gray 2 C
C14 M10 Y10 K0
PMS 655 C
C100 M89 Y36 K43
PMS 219 C (Cenefas)
C7 M98 Y8 K0
PMS 217 C
C2 M29 Y1 K0
PMS 211 C
C0 M66 Y0 K0
• Stoppers 150 cm. Height can be change.
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Key Visual Familiares – Color Palette.
• Header
• On shelf
• Color Palette
PMS Cool Gray 2 C
C14 M10 Y10 K0
PMS 655 C
C100 M89 Y36 K43
PMS 7413 C (Cenefas)
C12 M61 Y100 K1
• Stoppers 150 cm. Height can be change.
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Glorifier System (With Out Ilumination)
• Planos y Medidas
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Glorifier System (With Out Ilumination)
• Esquema de armado de glorificador.
• SISTEMA DE SUJECION ESTRUCTURA DE HIERRO
• MDF COLOR NATURAL 12mm
• BASE Y TAPA • ACRILICO BLANCO 2.5 mm
• MDF COLOR BLANCO 12mm
• ACRILICO TRANSPARENTE 10 mm
ACRILICO BLANCO 2.5 mm
ACRILICO BLANCO 2.5 mm Impresión en vinil Adhesivo.
• ACRILICO TRANSPARENTE 2.5 mm
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Header System
• Estructura Metálica pintura blanca.
• Forro de Poliestireno Blanco.
• Impresión en vinil adhesivo full color.
• Header con riel arte intercambiable.
• Sistema de ajuste.
• Sistema de ajuste. horizontal.
• Sistema de ajuste. Vertical.
• Base de soporte perforada. Para sujetar con cinchos plásticos.
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Header System
• Sistema de Header Ajustable, estructura metálica de tubo.
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Stopper System • Stoppers 150 cm. Height can be change.
Impresión en vinil adhesivo ambas caras.
• Pieza en Acrilico, madera o poliestireno según requerimiento de resistencia o acabado. En cada cadena.
• Soporte de Poliestireno. Con amortiguador. Sistema desmotable para ajustar en las charolas.
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Costs
Quantities Price ($)
HEADER 80 57
CENEFAS DE 60 CMS 906 7.5
STOPPER 57 28
GLORIFIER 100 87
*Quantities added to clarify an scale.
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On Shelf System SBD
• D-Channel System.
The Shelf Front Extrusion utilizes interchangeable clips for product identification. Additional clips display educational information and product claims.
• D-Channel System. • Booklet D-Channel System.
• Video D-Channel System.
• Belleza & Salud
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On Shelf System SBD
• D-Channel System.
The Shelf Front Extrusion utilizes interchangeable clips for product identification. Additional clips display educational information and product claims.
• Clásico • Familiares
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On shelf EXAMPLE One Inline
• Ejemplo armado de categorías un tramo. Header y cenefas compartidos. Solo aplica categorías belleza y Salud –Clásico. (Casos especiales para compartir tramos Clásico-Familiares).
• Armado de Headers compartidos de Izquierda a derecha.
• Armado de Headers compartidos de derecha a izquierda
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On shelf EXAMPLE One Inline
• Arte de Stoppers según lado de categoría.
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On shelf EXAMPLE Two Inline
• Ejemplo armado de categorías dos tramos. Header y cenefas para cada uno. Solo aplica categorías belleza y Salud -Clásico
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On shelf EXAMPLE Two Inline
• Arte de Stoppers según lado de categoría.
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On shelf EXAMPLE Three Inline
• Ejemplo armado de categorías tres tramos. Header y cenefas para cada uno. Un tramo para cada categoría.
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On shelf EXAMPLE Three Inline
• Arte de Stoppers según lado de categoría.
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On shelf EXAMPLE Four Inline
• Ejemplo armado de categorías cuatro tramos. Header y cenefas para cada uno. La prioridad de categorías será siempre: 1. Belleza y salud 2. Clásico 3. Familiares
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On shelf EXAMPLE Four Inline
• Arte de Stoppers según lado de categoría.
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On shelf EXAMPLE Six Inline
• Ejemplo armado de categorías Seis tramos. Header y cenefas para cada uno. La prioridad de categorías será siempre:
1. Belleza y salud 2. Clásico 3. Familiares El armado final de cada sala dependerá del plano grama de la misma. Cantidad de tramos y numero de
charolas.
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On shelf EXAMPLE Six Inline
• Arte de Stoppers según lado de categoría. Glorificadores se incluyen en el tramo de Belleza y Salud. Uno para cada marca. De no utilizarse podrá colocarse stoppers en su lugar.
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ICON
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Edúcala en la categoría..
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Resalta / Ilumina…
El Segmento más Eficiente (Tier 1)
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Resalta Uso de Régimen Resalta las Novedades
Uso de Power Claim e Identificación de la Versión Glorifica Tratamienos
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Glorifica el Régimen
Diferencia las Versiones
Imagen Icónica de la marca
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ICON DESIGN
Target Stores: HSM, Top Durg Stores
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Modula ICON
Target Stores: Super Markets, Top DPP
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ICON On shelf Modular
Super Markets / Drug Chains
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Costs
Quantities Price ($)
Pantene (3 shelves) 1 1900
Pantene Endcap 1 1200
H&S Shelf frame (2 shelves) 1 1460
Stoppers 3 40
Header 3 60
Shelftrays 60cm 906 7.5
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Mini Icon
Minisupers / Independient DPP
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Key Drivers of ICON
Initiative
communica
tion with
Celebrity
Glorify
Treatments
Shop ability
Findibility
Education
Durable material and lighting to drive Premium
Pantene Blocked
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ICON – Investment by Store 1- Premium Icon
2-Modular
ICON
3- Mini ICON 4- Mini ICON
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ICON – Investment by Store 1- Premium Icon
2-Modular
ICON
3- Mini ICON 4- Mini ICON
This Cost are aprox and include the execution for Pantene in all its versions
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KEY VISUAL DETERGENTES
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KEY VISUAL DETERGENTES
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Categories Priority
CATEGORIES PRIORITY
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KEY VISUAL PRIORITY - TYPOGRAPHY
Key Visual Priority
Key Visual Detergentes Líquidos
Key Visual Limpieza Profunda
Key Visual Limpieza y Aroma que Perdura
Key Visual Limpieza Básica
Typography – name: Helsinki)
ABCDEFGHIJKLMNOPQRSTUVWXYZ – 1234567890. abcdefghijklmnopqrstuvwxyz – 1234567890.
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KEY VISUAL PRIORITY
1. Beauty Shot left side position
2. Categories name
right side position
3. Brand Market position left down corner if
it’s necessary
Headers
On Shelf
1. Categories Must be center justified. 2. Use of curves and color
for each categories
All this change are able for all
categories
Key Visual Priority
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KEY VISUAL – DETERGENTES LÍQUIDOS
Detergentes Líquidos
Headers Detergentes Líquidos
PMS 362C
Color Palette
PMS 7484C
PMS 2925C
PMS 287C
PMS 277C
PMS 277C - 57% Opacity
PMS 7404C
PMS 4708C
PANTONE - color palette formula guide/solid coated.
Stoppers Detergentes Líquidos
Minimum Size: 15x30 Cm Maximum Size: 15X80 cm * Width can be change
Minimum Size: ------- Maximum Size: 120X45.2 cm
Minimum Size: 30X5 Cm Maximum Size: 60X5 Cm (add extension if necessary) * Width can be change
On Self Detergentes Líquidos
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KEY VISUAL – LIMPIEZA PROFUNDA
Limpieza Profunda
Headers Limpieza Profunda
PMS 362C
Color Palette
PMS 7484C
PMS 2925C
PMS 287C
PMS 277C
PMS 277C - 57% Opacity
PMS 7404C
PMS 4708C
PANTONE - color palette formula guide/solid coated.
Stoppers Limpieza Profunda
Minimum Size: 15x30 Cm Maximum Size: 15X80 cm * Width can be change
Minimum Size: ------- Maximum Size: 120X45.2 cm
Minimum Size: 30X5 Cm Maximum Size: 60X5 Cm (add extension if necessary) * Width can be change
On Self Limpieza Profunda
![Page 82: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/82.jpg)
KEY VISUAL – LIMPIEZA Y AROMA
Limpieza y Aroma
Headers Limpieza Profunda
PMS 362C
Color Palette
PMS 7484C
PMS 2925C
PMS 287C
PMS 277C
PMS 277C - 57% Opacity
PMS 7404C
PMS 4708C
PANTONE - color palette formula guide/solid coated.
Stoppers Limpieza Profunda
Minimum Size: 15x30 Cm Maximum Size: 15X80 cm * Width can be change
Minimum Size: ------- Maximum Size: 120X45.2 cm
Minimum Size: 30X5 Cm Maximum Size: 60X5 Cm (add extension if necessary) * Width can be change
On Self Limpieza Profunda
![Page 83: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/83.jpg)
KEY VISUAL – LIMPIEZA BÁSICA
Limpieza Básica
Headers Limpieza Profunda
PMS 362C
Color Palette
PMS 7484C
PMS 2925C
PMS 287C
PMS 277C
PMS 277C - 57% Opacity
PMS 7404C
PMS 4708C
PANTONE - color palette formula guide/solid coated.
Stoopers Limpieza Profunda
Minimum Size: 15x30 Cm Maximum Size: 15X80 cm * Width can be change
Minimum Size: ------- Maximum Size: 120X45.2 cm
Minimum Size: 30X5 Cm Maximum Size: 60X5 Cm (add extension if necessary) * Width can be change
On Self Limpieza Profunda
![Page 84: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/84.jpg)
INLINE – EXTRA OPTIONAL VISUAL
Inline - Example
• Inline price slide • With Cross • With Stopper Crecimiento • With Brand • With Floor Graphic
* Inline Suavidad y aroma can be used if necessary in the same inline with brand and without brand
D
ete
rge
nte
s
Líq
uid
os
L
imp
ieza
Pro
fund
a
Limpieza y Amora que perdura
Limpieza Básica
* S
ua
vid
ad
y A
rom
a
** C
loro
** Inline Cloro can be used if necessary in the same inline with brand and without brand
Optional Inline
![Page 85: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/85.jpg)
INLINE – EXTRA OPTIONAL VISUAL
Inline - Example
![Page 86: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/86.jpg)
INLINE – EXTRA VISUAL SUAVIDAD Y AROMA/CLORO
Inline - Example
• Can add Brand Logo, Floor Graphic and Price Slide
Suavidad y Aroma Cloro y Aditivos
![Page 87: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/87.jpg)
INLINE – SHARING HEADERS
Inline - Example
Limpieza y Amora / Limpieza Basica Limpieza y Amora / Limpieza Profunda Limpieza Basica/ Limpieza y Aroma
![Page 88: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/88.jpg)
INLINE – SHARING HEADERS
Inline - Example
Limpieza y Amora / Limpieza Basica Limpieza y Amora / Limpieza Profunda Limpieza Basica/ Limpieza y Aroma
• Sharing Header in one inline • On self sharing – Recommended size 30X5 cm for categories • Floor graphic can be use sharing on inline. • Header position and option can be change depending of the brand.
![Page 89: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/89.jpg)
Detergentes Líquidos
Glorifiers uses for Procter and Gamble brands.
Detergentes Líquidos Category Only
Floor Graphic uses for Procter and Gamble brands. Able for all categories.
KEY VISUAL – DETERGENTES LÍQUIDOS
![Page 90: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/90.jpg)
KEY VISUAL – GLORIFIER PRIORITY BRAND
Detergentes Líquidos
• Glorifiers uses for Procter and Gamble brands.
Detergentes Líquidos Category Only
![Page 91: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/91.jpg)
Categories Priority
GLORIFIER SYSTEM
![Page 92: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/92.jpg)
GLORIFIER SYSTEM
Glorifier System
![Page 93: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/93.jpg)
GLORIFIER SYSTEM
Glorifier System
![Page 94: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/94.jpg)
KEY VISUAL – LIMPIEZA PROFUNDA
Limpieza Profunda
Cross can be apply if necessary
![Page 95: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/95.jpg)
Categories Priority
CROSS SYSTEM
![Page 96: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/96.jpg)
GLORIFIER SYSTEM
Glorifier System
![Page 97: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/97.jpg)
KEY VISUAL – LIMPIEZA Y AROMA
Limpieza y Aroma
Floor Graphic uses for Procter and Gamble brands. Able for all categories.
![Page 98: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/98.jpg)
KEY VISUAL – LIMPIEZA BÁSICA
Limpieza Básica
Floor Graphic uses for Procter and Gamble brands. Able for all categories.
Stoppers (Crecimiento) uses for Procter and Gamble brands. Limpieza Basica and Limpieza y Aroma if necessary (optional)
Recommend Size: 120x20 Cm * Width can be change
![Page 99: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/99.jpg)
KEY VISUAL – STOPPERS
Detergentes Líquidos
D
ete
rge
nte
s
Líq
uid
os
L
imp
ieza
Pro
fund
a
Limpieza y Amora que perdura
Limpieza Básica
Glorifiers uses for Procter and Gamble brands. Detergentes Líquidos Category Only
Stoppers (Crecimiento) uses for Procter and Gamble brands. Limpieza Basica , Limpieza
y Aroma que Perdura Category Only
Typical Six Split – Inline planogram example
![Page 100: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/100.jpg)
KEY VISUAL – STOPPERS FLOOR GRAPHIC
Detergentes Líquidos
Stoppers (Crecimiento) uses for Procter and Gamble brands. Limpieza Basica , Limpieza y Aroma que Perdura Category Only
Floor Graphic uses for Procter and Gamble brands. Able for all categories.
Floor Graphic
Typical Six Split – Inline planogram example
![Page 101: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/101.jpg)
Categories Priority
STOPPER CRECIMIENTO SYSTEM
![Page 102: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/102.jpg)
KEY VISUAL – STOPPER CRECIMIENTO
Limpieza Básica
Stoppers (Crecimiento) uses for Procter and Gamble brands. Limpieza Basica and Limpieza y Aroma if necessary (optional)
Recommend Size: 18X83 Cm * Height can be change
![Page 103: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/103.jpg)
STOPPER SYSTEM CRECIMIENTO
Stopper System
![Page 104: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/104.jpg)
Categories Priority
STOPPER SYSTEM
![Page 105: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/105.jpg)
STOPPER SYSTEM
Stopper System
Minimum Size: 17X60 Cm Recommend Size: 18X83 Cm * Height can be change
60
cm
17 cm
![Page 106: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/106.jpg)
Categories Priority
ON SELF SYSTEM
![Page 107: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/107.jpg)
ON SELF SYSTEM
On Self System
Minimum Size: 30X5 Cm Maximum Size: 60X5 Cm (add extension if necessary) * Width can be change
![Page 108: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/108.jpg)
Categories Priority
HEADER SYSTEM
![Page 109: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/109.jpg)
HEADER SYSTEM
Header System
![Page 110: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/110.jpg)
Categories Priority
INLINE - ON SELF EXAMPLE
![Page 111: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/111.jpg)
INLINE - ON SELF EXAMPLE – SIX INLINE
Inline - Example
* Inline with price slide, without Cross, Stopper and Brand
Change can be mixed only with the same categories
![Page 112: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/112.jpg)
INLINE - ON SELF EXAMPLE – SIX INLINE
Inline - Example
• Inline with price slide • Without Cross • Without Stopper • Without Brand
Change can be mixed only with the same categories
![Page 113: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/113.jpg)
INLINE - ON SELF EXAMPLE – SIX INLINE
Inline - Example
• Inline without price slide • With Cross • Without Stopper • Without Brand
Cross Change can be mixed only with the same categories
![Page 114: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/114.jpg)
INLINE - ON SELF EXAMPLE – SIX INLINE
Inline - Example
• Inline price slide • With Cross • With Stopper Crecimiento • With Brand • With Floor Graphic
Cross Change can be mixed only with the same categories
Stopper Crecimiento can be mixed only with the same categories (Limpieza Basica, Limpieza y Aroma)
Floor Graphic can be use in any moment in the Inline.
![Page 115: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/115.jpg)
INLINE - ON SELF EXAMPLE – SIX INLINE
Inline - Example
![Page 116: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/116.jpg)
INLINE - ON SELF EXAMPLE – SIX INLINE
Inline - Example
• Inline price slide • With Cross • With Stopper Crecimiento • Without Brand • With Floor Graphic
Cross Change can be mixed only with the same categories
Stopper Crecimiento can be mixed only with the same categories (Limpieza Basica, Limpieza y Aroma)
Floor Graphic can be use in any moment in the Inline.
![Page 117: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/117.jpg)
Concepto Costo Unitario Aprox
HEADER 50.75$
Realizado en poliestireno de 2mm de espesor, termoformado
impresión full color en vinyl adhesivo.
Medidas Generales: 1.20 mts de frente; 45 cms de alto.
STOPPER 32.00$
Realizado en trovicel de 2mm de espesor, rauteado.
impresión full color en vinyl adhesivo.
Medidas Generales: 1.20 mts de alto; 20 cms de fondo.
CENEFAS 1.90$
Realizadas en trovicel rauteadas, con impresión full
color envinyl adhesivo.
Medidas Generales: 30 cms de frente;
GLORIFICADOR 42.00$
Realizado en poliestireno de 2 mm de espesor,
termoformado, con impresión full color en vinyl
adhesivo.
Medidas Generales: 65 cms de alto; 20 cms de frente;
12 cms de fondo.
![Page 118: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/118.jpg)
LADMAR GROOMING’S SBD TOOLKIT
![Page 119: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/119.jpg)
Solution Grooming Center
Grooming Center Female Grooming Center Male Vestimenta Hair Care
![Page 120: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/120.jpg)
How to use Grooming Center o Male Aisle
Male Aisle Grooming Center
Tramos >=3, ambos lados del pasillo preferiblemente <=3
Categorias B&R, Shave Care, APDOs, Hair Care B&R, Shave Care
Inversión Premium Económica
Endcap Male Aisle incluye un endcap Opción de Grooming Center Endcap
Scope Proyectos grandes Proyectos chicos/medios
![Page 121: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/121.jpg)
MAN AISLE
![Page 122: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/122.jpg)
Man Aisle - Typography
Typography – name: Futura Family
ABCDEFGHIJK
LMNOPQRSTU
VWXYZ –
1234567890.
abcdefghijklmn
opqrstuvwxyz –
1234567890.
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ –
123456789
0.
abcdefghijk
lmnopqrstu
vwxyz –
123456789
0.
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ –
123456789
0.
abcdefghij
klmnopqrst
uvwxyz –
123456789
0.
Futura Ligth Futura Medium Futura Bolt
![Page 123: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/123.jpg)
Man Aisle – Pantone/End Cap
Header Grooming Man Aisle / End Cap
Header Glorifier
On Shelf End Cap
On Shelf Grooming Man Aisle
Bottom End Cap
Visual End Cap
276 C Dark Blue
2925 C Light Cyan
368 C Green
Pantone Guide Color
276 C Dark Blue
2925 C Light Cyan
Gradient Pantone Guide Color
![Page 124: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/124.jpg)
Shelving Guidelines
End
cap
Mal
e
B&
R y
Sh
ave
Car
e
Hai
r C
are
Gro
om
ing
Cen
ter
Fem
ale
![Page 125: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/125.jpg)
Minimum recommend split size
3 Split. 1 a ½ de B&R y Shave care 1 de APDOs ½ o 1 de Hair Care
1 a ½ de B&R y Shave Care End Cap Male Aisle
1 d
e A
PD
Os
½ o
1 d
e H
air
Car
e
The split must be aprox. 50% B&R y Shave Care, 25% APDOs, 25% Hair Care
![Page 126: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/126.jpg)
END CAP MALE GILLETTE
![Page 127: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/127.jpg)
Component Male Aisle
Header
On shelf
Socket
Key visual Gillette
3. Brand Market position right up corner if
it’s necessary
Gillette brand if necessary
Endcap Male Aisle
![Page 128: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/128.jpg)
Solution Male Aisle
Endcap Male Aisle
![Page 129: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/129.jpg)
B&R y SHAVE CARE
![Page 130: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/130.jpg)
Component Male Aisle
Mueble de B&R and Save Care
B&R y Shave Care
3. Brand Market position right
up corner if it’s necessary
On shelf
Socket
Glorifier
Header
On Shelf example two lines B&R y Shave Care
On Shelf example Three lines B&R y Shave Care
![Page 131: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/131.jpg)
Component Male Aisle
B&R y Shave Care
Mueble de B&R and Save Care
On Shelf example Three lines B&R y Shave Care
![Page 132: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/132.jpg)
VESTIMENTA APDOs
![Page 133: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/133.jpg)
Component Male Aisle
Vestimenta APDOs
AP
DO
s
AP
DO
s
3. Brand Market position Left
corner if it’s necessary
Socket
Header Name Category
Key Visual Always in the right side
![Page 134: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/134.jpg)
Solution Male Aisle
APDOs
Vestimenta APDOs
![Page 135: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/135.jpg)
VESTIMENTA HAIR CARE
![Page 136: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/136.jpg)
Component Male Aisle
Vestimenta Hair Care
Header
Name Category
Key Visual Always in the right side
Socket
Ve
stim
enta
Ha
ir C
are
![Page 137: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/137.jpg)
Solution Male Aisle
Vestimenta Hair Care
Vestimenta Hair Care
![Page 138: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/138.jpg)
EXTRA CATEGORIES
![Page 139: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/139.jpg)
Guidelines Male Aisle – Extra Categories
Fres
cura
B&
R y
Sh
ave
Car
e
B&
R y
Sh
ave
Car
e
![Page 140: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/140.jpg)
Guidelines Male Aisle – Extra Categories
![Page 141: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/141.jpg)
Guidelines Male Aisle – Extra Categories
![Page 142: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/142.jpg)
ADAPTATIONS TO SALES POINT
![Page 143: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/143.jpg)
Adaptations to Sales Point
TEXTS
![Page 144: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/144.jpg)
Adaptations to Sales Point
TEXTS
![Page 145: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/145.jpg)
Adaptations to Sales Point
TEXTS
![Page 146: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/146.jpg)
Adaptations to Sales Point
TEXTS
![Page 147: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/147.jpg)
Adaptations to Sales Point
TEXTS
![Page 148: SBD Toolkit LADMAR (2012-01-18)](https://reader034.vdocuments.us/reader034/viewer/2022042707/58e925031a28ab15428b4e93/html5/thumbnails/148.jpg)
Adaptations to Sales Point
TEXTS
TEXTS
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GROOMING CENTER MALE
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Grooming Center - Typography
Typography – name: Futura Family
ABCDEFGHIJK
LMNOPQRSTU
VWXYZ –
1234567890.
abcdefghijklmn
opqrstuvwxyz –
1234567890.
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ –
123456789
0.
abcdefghijk
lmnopqrstu
vwxyz –
123456789
0.
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ –
123456789
0.
abcdefghij
klmnopqrst
uvwxyz –
123456789
0.
Futura Ligth Futura Medium Futura Bolt
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Grooming Center – Pantone
276 C Dark Blue
7455 C Dark Cyan
Pantone Guide Color
Gradient Pantone Guide Color
276 C Dark Blue
7455 C Dark Cyan
Extra header optional to use
Header with brand market, always in the left side
Nowhere in the furniture must be a pack shot with brand.
(GILLETTE) You must remove all brands, Only if necessary hold
the branding
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Grooming Center
Grooming Center Male Aisle
Header
Hot Spot
Socket 3. Brand Market position right up corner if it’s
necessary
Stoppers
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Grooming Center
Grooming Center Male Aisle
The stoppers must come from the tray to keep from
parts with sharp air
The stoppers are made to stand out
from the Cabinet. They should not be
sunken or covered by another piece of
furniture.
It should be checked with the trade
terms is the maximum size allow to
stand out from the cabinet.
The split should be approx. 60 / 70% B & R
and 30 / 40% Shave Care maximum size
recommended 3 modules
Minimum size: 1 module
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Grooming Center
Grooming Center Male Aisle
You should be able to place from the first row. The
mechanism of perforated should allow the hooks
are placed from the first row. It is suggested a
mechanism for adjustable bars vertically and
hooks that is placed on these bars and slides
horizontally.
Movimiento
The suggested length of the hook is
14 "to 16" depending on the depth to
enable the trade.
Extensión
Movimiento
Porta price transparent
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Grooming Center
Grooming Center Male Aisle
The separation between the head or
Tray 1-2-3, and the porta price of hooks
in the first rows should not exceed 4 cms
Hooks should be freely
movable horizontal and
vertically.
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Grooming Center
Grooming Center Male Aisle
Beware the edges, there must be
no sharp parts.
Special care with the edge of the
Glorificador
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Grooming Center
Grooming Center Male Aisle
On Shelf example two lines grooming center
With Hot Spot if
necessary
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Grooming Center
Grooming Center Male Aisle
On Shelf example two lines grooming center
With Hot Spot if
necessary
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Grooming Center
Grooming Center Male Aisle
On Shelf example two lines grooming center
Without Hot Spot if
necessary
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GROOMING CENTER FEMALE
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Grooming Center Female - Typography
Typography – name: Futura Family
ABCDEFGHIJK
LMNOPQRSTU
VWXYZ –
1234567890.
abcdefghijklmn
opqrstuvwxyz –
1234567890.
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ –
123456789
0.
abcdefghijk
lmnopqrstu
vwxyz –
123456789
0.
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ –
123456789
0.
abcdefghij
klmnopqrst
uvwxyz –
123456789
0.
Futura Ligth Futura Medium Futura Bolt
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Grooming Center Female – Pantone
7456 C Purple
203 C Light Pink
7439 C Light Purple
Pantone Guide Color
Gradient Pantone Guide Color
7456 C Purple
White
7439 C Light Purple
637 C Cyan
279 C Blue
2409 C Violet
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Grooming Center Female
Grooming Center Female Aisle
Header
Hot Spot
Socket 3. Brand Market position left up corner if
it’s necessary
Stoppers
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Grooming Center Female
Grooming Center Female Aisle
On Shelf example two lines grooming center
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Grooming Center Female
Grooming Center Female Aisle
On Shelf example two lines grooming center
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Grooming Center Female
Grooming Center Female Aisle
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Lineamientos de Carta de Acuerdo
El proveedor deberá medir en cada trade y asegurar que se ejecute la medida máxima
permitida por el trade maximizando carga de producto sin que el mueble sea rechazado
ni sea un peligro/obstaculo para el consumidor.
Si el mueble es rechazado por el trade porque es un obstáculo o peligro para el
consumidor, o no se adecua a algún lineamiento del trade, el proveedor deberá modificar
el mueble para que sea recibido a conformidad por costo propio.
Cualquier desviación del mueble construido contra el render y los guidelines aprobados
en esta presentación deberá ser diligentemente modificados a costo del proveedor.
P&G solo se hace responsable de pagar trabajas autorizados con PO, y después de
haber emitido GR.
El GR se dará una vez se reciba el mueble instalado a conformidad en el punto de venta,
cumpliendo todo los puntos acordados.
Los muebles tendrán una garantía de un año en partes estructurales. Reparaciones
serán hechas a costo del proveedor.
El incumplimiento de uno o más de estos puntos le da el derecho a P&G de cancelar
materiales que no hayan sido entregado. La cancelación de estos materiales daría como
terminada la obligación de pagar los costos de dichos materiales reflejados en la PO.
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Concepto Costo Unitario Aprox
Modulo de afeitado $ 1,016.51
Modulo glorificador $ 1,360.50
Modulo female $ 1,016.51
Punta de gondola afeitado $ 1,253.35
Punta de gondola shampoo $ 1,253.35
cabezotes de categorías $ 586.75
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Grooming Center EndCaps LADMAR Gillette’s revolution for base brand building Changing only Soft Points to Refresh Communication
PRESENTING
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Initiatives communication interchangeable hotspot
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Adaptable to fit different planograms
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APDOs Ready!
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New 1-2-3 Communication To drive regimen and shave care penetration
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Different sizes to fit all retailers
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Grooming Center EndCap With MIDAS Initiative adaptation
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