sbcc has 3 characteristics - traffic...sbcc has 3 characteristics: 1 2.uses socio-ecological model....
TRANSCRIPT
SBCC has 3 characteristics:1
2.Uses Socio-
ecological Model
3. Three strategies:
Advocacy, Social Mobilization, BCC
1. Interactive, Researched,
Planned Process
2
1. SBCC Planning Process
2. Socio-Ecological Model
Levels of Analysis and Spheres of Influence: Where is the tipping point for change?
Self
Cultural/ Religious Influence
Enabling Environment
Media-based
influences
Social Network
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3. SBCC Strategies
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7Decision-Makers > Political Commitment, Resources, Policies, Laws (Government)
Advocacy
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Advocacy
Decision makers > Policies, Social Commitment, Resources (Private Sector)
Chinese internet giants launch alliance to combat wildlife cybercrime
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Advocacy
Decision makers > Policies, Social Commitment, Resources (Private Sector)
Social Mobilization
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Wider Participation, Coalition Building, Alliances > Enabling Environment
Social-Political Pressure
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Social Mobilization
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Interpersonal Communication -Group
Behavior Change Communication (BCC) > individual, family, group
Behavior Change Communication (BCC)
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Interpersonal Communication –One on One
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14Mass Media
Behavior Change Communication (BCC)
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Digital, Online, Social Media
Behavior Change Communication (BCC)
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You don’t necessarily have to use all 3 strategies together
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BCC + Advocacy
BCC + Advocacy
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BCC + Social Mobilization
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Social Mobilization + Advocacy