Sustainable Brands

Sustainable Brands

• Review latest know-how and case studies

around shifting consumer demand & behavior

• Workshop brand innovation opportunities

through a facilitated interactive exercise

• Discuss potential for new Collaboratory projects

• Ultimately, help drive more sales of sustainable

products, services and business models

• CHARLENE WALL-WARREN, BASF

• BROOKE WEIZMANN, BASF

• NOORA MIETTINEN, BASF

• TIM BOHLKE, AVERY DENNISON

• ROSALYN BANDY, AVERY DENNISON

• JONATHAN YOHANNAN, PANERA BREAD

• RACHEL KAUFMAN, JOHNSON & JOHNSON

• JONATHAN MAHER, L'OREAL USA

• RACHEL PACIFICO, L'OREAL USA

• KELLY MOLINARI, L'OREAL USA

• MELISSA MCLEAN, TARGET

• GWEN MIGITA, CAESARS

• JD NORTON, EBAY

• JESSICA SANDERSON, NOVELIS

• HEATHER TANSEY, 3M

• MAUREEN THOLEN, 3M

• ARNOLD BARLOW, UPS

• RAMSAY HUNTLEY, DIRECTV

• GILLIAN BRIGGS, PROCTER & GAMBLE

• ALEX SILVESTER, MATTEL

Sustainable Brands

• Strong & growing consumer trends include

aspirational shopping, peer-to-peer sharing, maker

movement, quantified self, questioning of authority,

creative activism, on-demand consumption

• Millennials, Aspirationals, Gen Z are driving forces

• Willingness to pay for sustainable products & services

has gone up globally, noticeably, in the last year

• Innovation ‘recipes’ available (SB & Wolff Olins slides)

• We are entering an era in which it is increasingly

difficult to speak of a ‘mainstream consumer’ –

instead, this post-mainstream world can be analyzed

through a growing number of distinct social clusters

• There is a lot of confusion around recycling symbols &

infrastructure; a whole-system approach is needed

• There remains a deeply-felt need for simplifying or

‘translating’ complex sustainability terms to consumers

• Members prefer to work on tactical wins as a priority

over big projects aimed at changing cultural norms

• Recent studies show that while trust in corporations is

not high overall, trust in ‘sustainability tribes’ within

corporations is a powerful force that could be tapped

• SB Corporate Member companies have a combined

employee base of 4.3 million; we could leverage their

combined power as consumers and influencers

• Proposed Collaboratory projects on topic of the day:

Value vs. Price: Shifting preferences in favor of shopping for

overall value instead of price

Lexicon of Sust’y: Simplifying & translating sust’y jargon

Packaging: Improving recycling symbols & collection rates

• Proposed Collaboratory projects on other topics:

Design: Sharing and scaling design tools

Future-Fit KPIs: Helping shape the Future-Fit Benchmark

• Webinar on Design Collaboratory: January 14, 2015

• Webinar on Future-Fit Collaboratory: January, 2015

• Next Corporate Member meeting: March 10/11, 2015

at Caesars Entertainment in Las Vegas

• Workshop on biomimicry: Summer 2015 (TBD)

• Workshop on collaboration: July 2015, SF Bay Area

• SB contacts: Matt Eversman, Patrick McCartan

! Confirmed dates/locations will be announced in the Forum and via email. If you would like to host a Member Meeting or Workshop, contact Patrick McCartan.

Sustainable Brands