Introduction to BusinessA Report on

Business Plan

Submitted To:

Shayla Khanam

Assistant Professor

School of Business and Economics

Submitted By:

Name ID Class SerialThayef Ahmed Sunny 111 121 031 02Fatema Begum Rimi 111 121 239 03

Submission Date:

21st August, 2016

United International University

Letter of Transmittal21st August, 2016

Shayla KhanamAssistant Professor,School of Business and EconomicsUnited International UniversityDhanmondi, Dhaka-1209.

Subject: Request for accepting the Business Plan.

Dear Madam,

We would like to take this opportunity to thank you for the guidance and support you have

provided us during the course of this period.

To prepare the business plan we collected most relevant information to make our business plan

as analytical and reliable as possible. We have concentrated our best effort to achieve the

objectives of the business plan and hope that our endeavor will serve the purpose. The practical

knowledge and experience gathered during term paper preparation will immeasurably help in our

future professional life. We request you to excuse us for any mistake that may occur in the

business plan despite of our best effort.

Here is the business plan of our honey business. As you read the business plan, you will get clear

idea about our honey business.

We, therefore, pray and hope that you will encourage our work by accepting this business plan

and if you have any further queries about the report please contact us.

Thank you again for your support and patience.

Yours Sincerely,

Thayef Ahmed Sunny

ID: 111 121 031

( On the behalf of the group members )

Executive Summary

The name of the company will be “SBHoney (Sundarban Honey)” and address will be in

Dhanmondi 8/A, Dhaka, phone: +8801720373765. SBHoney uses a system that is new to the

beverage and food service industry to provide pure and original taste of honey conveniently

and efficiently. It will be wholesale and retail. SB honey provides its customers demand

based on their choice. It will be differ on color, taste and smell. There will be 5/6 types of

honey like,Sundri, Gewa, Goran, Keora, Passur, Baen, Khalisha and other honey made

beverage. The SBHoney will go through the customer and captive consumer markets by

deploying force-through facilities and home delivery in highly visible, prearranged facebook

fan page and well ornamented webpage. The SBHoney will provide best customer service

process by educated part timer from different university students. The financial speculation

in its employees will be one of the greatest differentiators between SB Honey and its

competition. The business will take differentiation strategy to be succeeded in the

industry .We will maintain minimum levels of inventory on hand to keep our products fresh

and to take advantage of price decreases when and if they should occur. The SB Honey

anticipates an initial combination of investments and short and long-term financing of

BDT73000 to cover start-up costs. This will require SB Honey to grow more slowly than

might be otherwise possible, but our growth will be solid, financially sound, and tied to

customer demand. My break-even point in average case will be minimum hours at low cost

as purchase. In average case, my total current asset will be 20,000 taka, total fixed asset

40,000 taka, total current liabilities 10,000 taka, owner’s equity 31,400 taka. In future it will

be the best honey supplier in Bangladesh.

2.0 Company Summary

The SB Honey is a specialty honey supplier. SB Honey provides pure Sundarban’s honey

that is new to the beverage and food service industry to provide different color, taste and

smell honey conveniently. SB Honey provides high quality, pure honey from Sundarban

which satisfy different level of customer.

2.1 Company Ownership

SB honey is a limited liability company. All membership shares are currently owned by

Thayef Ahmed Sunny, Fatema Begum Rimi, who intends to use a portion of the shares to

raise capital. The plan calls for the sale of 100 membership units in the company to family

members, friends, and private (angel) investors. Each membership unit in the company is

priced at BDT6000, with a minimum of five units per membership certificate, or a minimum

investment of BDT24000 per investor. If SB honey completes its financing goals

successfully, Thayef Ahmed Sunny, Fatema Begum Rimi will maintain ownership of no less

than 51 percent of the company.

2.2 Company Locations and Facilities:The company head office will be located in Rayer Bazar, Dhanmondi as at the starting of the

business it will be a wise decision to take the low cost initiative, so we will open our head

office in rayer bazaar as the rent of the office will be low and we will get a huge number of

customers here as we can cover the whole Dhanmondi area from this place.

3.0 Products

The SBHoney provides its patrons the finest different flavored, colored, and taste honey,

specializing in specialty honey and custom-blended taste. In addition, SBHoney will offer

select domestic honey, Geoa, Goran, Khalisha, Keora and others. Seasonally, we provide

others honey which will not available without monsoon.

3.1 Product Description

The SB Honey provides its customers best quality honey from Sundarban. We give

100% guarantee about our product by providing two test challenges. One is Fire and

another is freezing challenge. We provide seven different types of honey.

1. Sundri,

2. Gewa,

3. Goran,

4. Keora,

5. Passur,

6. Baen,

7. Khalisha

3.2 Competitive Comparison

The SB Honey’s primary competition will come from eight sources,

Dabur

Pran

Ahmed

Kazi Firms

Shushilon

Arong

Grameen

Sajeeb

The SB Honey will provide products in the most convenient and efficient way. SB Honey is

different from other competitor because they provide as usual honey. SB Honey is differing

from others because “Its Natural not produces”. SB Honey will be popular for all age people

because it is not as usual taste; it is different in taste and smell. So every age people will like

our product.

Our customers can order their beverages, receive and pay for them and quickly be on from

Online and offline.

3.3 Technology

SB Honey use two different type’s technology. For Packaging we use “Shuiliy“machine.

This is the best honey refining machine all over the world. It invented by China.

We also use Best packager machine for packaging our product. We use “Super Packager”.

This is also invented by India.

3.4 Future Product

The SB Honey will offer products that reflect the changing seasons and customers’ changing

demand for beverages. During the summer months we will offer Keora fruit. This is the best

for Khatta. The SB Honey will also have special beverages during Rainy seasons, such as

different sea fish.

The SB Honey will build up a honey museum, for display our more than 100 flavor honey

and honey made product.

4.0 Market Analysis Summary:

SB honey will focus on two markets:

The Daily Commuter: Someone traveling to or from work, out shopping, delivering

goods or services, or just out for a drive

The Captive Consumer: Someone who doesn’t interest to come showroom.

4.1 Market Segmentation

The SB honey will focus on two different market segments: commuters and captive

consumers. To access both of these markets, SB honey has two different delivery

systems. For the commuters, SB honey offers a showroom. For the captive consumer,

SB honey offers Home delivery.

4.2 Target Market Segment Strategy

SB honey target market is the mobile individual who has more money than time and

excellent taste in the choice of a beverage but no time to linger in a Showroom. By using

the community support program that SB honey is instituting, we will make arrangements

to visit high schools, corporate campuses once or twice a month.

4.2.1 Market NeedsIn Bangladesh the demand of honey is very high, but pure taste and pure honey actually

very rare in the market. So after the market research we have seen that if we can give

pure honey in the market and also some different flavors than we will be able to capture

a high share in the market.

4.2.2 Market Trends

Honey is very popular and religious concept basis product. In Muslim religion it’s a

Sunnah product. Prophet Hazrat Mohammad (SM) drinks honey. It is very popular in all

religion also. Modern science is finding that many of the historical claims that honey can

be used in medicine may indeed be true. In the Bible (Old Testament), King Solomon

said, "My son, eat thou honey, for it is good", and there are a number of reasons why it

may be good. Ten benefit of honey:

Prevent cancer and heart disease

Honey contains flavonoids, antioxidants which help reduce the risk of

some cancers and heart disease.

Reduce ulcers and other gastrointestinal disorders

Recent research shows that honey treatment may help disorders such as

ulcers and bacterial gastroenteritis. This may be related to the 3rd

benefit…

Anti-bacterial, anti-fungal, anti-fungal

“All honey is antibacterial, because the bees add an enzyme that makes

hydrogen peroxide,” said Peter Molan, director of the Honey Research Unit

at the University of Waikato in New Zealand.

Increase athletic performance

Ancient Olympic athletes would eat honey and dried figs to enhance their

performance. This has now been verified with modern studies, showing

that it is superior in maintaining glycogen levels and improving recovery

time than other sweeteners.

Reduce cough and throat irritation

Honey helps with coughs, particularly buckwheat honey. In a study of

110 children, a single dose of buckwheat honey was just as effective as a

single dose of dextromethorphan in relieving nocturnal cough and

allowing proper sleep.

4.3 Industry Analysis

Earlier we say Consumers in the Bangladesh more than 5 million people drink honey

per day and spend minimum 10 billion tk a year. The honey industry in the Bangladesh

has grown rapidly in the over the last 15 years. Sales of specialty honey are growing at a

rate of 10 percent per year.

4.3.1 Industry Participants Dabur

Kazi Firms

Shushilon

Arong

They are running their business more the 10 years.

4.3.2 Competition Patterns

Our competition pattern is direct competitions, A direct competitor is “someone that offers the

same products, with the same end game. We will be competing in the market with the same

products our competitors offer, but with different flavors, and our financial plan is also same

with the competitors.

5.0 Management Summary

SB honey maintains a flat organization process. Senior members will get priority to keep

control and decision making.

5.1 Organizational Structure

SB honey will be most flat organization. Our goal is to maintain best service in a small

core team. Organization chart are given below:

5.2 Management Team

SB HoneyHead of MarketingHead of HRLawyerHead off FinanceHead of operationQuality ControlarHead of Planning

Head of Marketing: Thayef Ahmed Sunny has selected as head of marketing

because he has lots of experience in this filed.

Head of Operation: Fatema Begum Rimi has selected as head of operation.

Head of Finance: Will be selected later.

Head of Planning: Will be selected later.

Head of HR: Will be selected later.

5.3 Marketing and Sales Activities:

Thayef ahmed sunny will be doing the overall marketing plan and he will be responsible for

doing the marketing strategy and also the sales plan, that how will the poroduct distributed to

the consumer, what will be the price and also how we will meet our demand in the market.

5.4 Financial and H.R Plan:

Fatema begum rimi will be responsible for doing the overall financial plan that how we will

be minimized our cost, our income statement, investment plan and also she will be

responsible for the organizations human resource plan. She will be undertake the decission

with the management that how we will recruit and their overall training plan.

6.0 Financial Plan

Our total financial plan has been as follows.

6.1 Capital Source

As at the startup we will need BDT73000 to start our business, and this is not a very big amount to take loan, so we will arrange this money from our family members.

6.2 Projected Profit And Loss

Our profits and loss income have several cost and sales that are showing bellows.

Cost BDT Sales BDTPurchase cost per jar 150 Sales price 350

Refining cost 5

Transportation cost 10

Utility cost 20

Others 20

Packaging cost 15

Net income 120(120*80=9600)

6.3 Break Even AnalysisIn every month we will collect 80 jars at 230 prices and the weight 500 ml of each jar.

We decided to sell every jar at 350 taka by including all cost. So we can see that if we

sell at 350 taka of each jar then the break even will occur at 53 jar sell because the

selling price of 53 jars will be same the purchasing price of 80 jars per month.

Unit Purchase Cost Per Month Cost Yearly Cost Break Even Unit

80 jar 230(Per Jar) 18400 220800 53Unit sell Unit price Per month

revenueYearly revenue

53 350 18550 222600 53

Conclusions

The SB Honey will infiltrate the commuter and captive consumer markets by best quality

product, different types of taste and smell products. We also penetrate our customer by

highly visible, high-volume, accessible locations and deploying some emotional factors,’

Buy SB Honey Save Sundarban’, and also by One taka for Orphanage’ from each

purchase.

Webliography: https://www.facebook.com/sbnaturalbdhoney/?fref=ts http://honey.sbnaturalbd.com/ http://sbnaturalbd.com/