say what you see

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Colourful Language AIC CONGRESS 2013 ELEANOR MACLURE July 2013

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Slideshow presented at the AIC Congress at the Sage in Gateshead in July 2013. Presentation accompanied a paper accepted to the conference based on work produced for my MA Graphic Design Major Project, which was a visual investigation into the relationship between colour and language.

TRANSCRIPT

Page 1: Say What You See

ColourfulLanguage

AIC CONGRESS 2013

ELEANOR MACLURE

July 2013

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A gentle reminder of the connection between the words we use and the colours we see

Say WhatYou See

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Introduction

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Say What You See is part of a larger investigation called Colourful Language, a visual research project that uses design methodologies to explore different aspects of the relationship between colour and language.

Introduction

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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ResearchQuestion

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Question

How We Talk about ColourExploring the way we use language to describe and define colours.

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Question

1. The Names of Colours: Analysis of the body of words used to describe colour, how they can be categorised, their origins, their meanings.

2. The Names of Colours: how do they visually relate to each other. For example how does red relate to pink, maroon or terracotta? How do these colour terms relate to each other in turn?

3. The Names of Colours: The consistency of their application, interpretation, definition and understanding. For example, the variation in how colour terms can be used to label colours and how varying colours can be identified using the same term.

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Question

1. The Names of Colours: Analysis of the body of words used to describe colour, how they can be categorised, their origins, their meanings.

2. The Names of Colours: how do they visually relate to each other. For example how does red relate to pink, maroon or terracotta? How do these colour terms relate to each other in turn?

3. The Names of Colours: The consistency of their application, interpretation, definition and understanding. For example, the variation in how colour terms can be used to label colours and how varying colours can be identified using the same term.

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ResearchMethodology

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Methodology

A range of methodologies were used to address different aspects of the research question. These developed into sub-projects which were used to explore both the subject and the effectiveness of the process.

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Methodology

Research methods included:• Interviews• Digital image manipulation• Typologising collected material • Information graphics• Analysing existing bodies of text• Generative systems• Photography• Survey

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Methodology

Many colour terms developed from the world around us. The project developed as a reminder of the connection between the words we use the colours we see and the objects they come from.

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Research Methodology

Research process involved:• Development of long list• Editing process to create a shortlist• Terms not taken from commercial sources• Sourcing of objects• Photographs taken in natural daylight• Neutral background • Minimal amount of re-touching to crop images

and remove imperfections from background

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Output

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Output

Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Output

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Output

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Output

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Cream

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Oatmeal

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Champagne

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Lemon

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Mustard

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Amber

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Orange

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Peach

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Salmon

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Terracotta

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Raspberry

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Fuchsia

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Plum

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Aubergine

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Lavender

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Violet

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Slate

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Turquoise

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Jade

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Aquamarine

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Avocado

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Lime

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Olive

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Chestnut

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Chocolate

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Charcoal

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Mushroom

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COLOURFUL LANGUAGE AIC 2013 Say What You See

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Oyster

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Evaluation

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Evaluation

• Successful output, viewers found visually engaging• Criteria for selecting objects was not rigorous• These limitations could be addressed over a

longer timescale• Different reactions to the images• Some were more difficult to identify than others

because of viewers knowledge• Generated a greater degree of engagement

than expected

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Conclusion

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Conclusion

• Can be viewed as a stand alone project or as part of wider investigation

• Aim was not to present the objects as the best example of the colour in question

• Act as a visual reminder of the relationship between the colour and colour term and between the colour term and the object

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Conclusion

Possible developments of the project include:•Gathering more objects to photograph• Testing viewers ability to identify the objects

in the images•Using the images as stimuli for a study on

colour naming using images of objects

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Conclusion

Existing real world applications:• Print sample for FE Burman printers• Show colour reproduction quality of HP Indigo printer• Sample for GF Smith paper • Show colour reproduction quality of Mohawk Everyday paper stock

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Bibliography

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COLOURFUL LANGUAGE AIC 2013 Say What You See

Bibliography

• A full bibliography for the project is available on my blog at: eleanormaclure.wordpress.com/bibliography

• All of the outputs produced for the project are hosted on Issuu and can be viewed online at: http://www.issuu.com/eleanorbydesign

• PDFs of the documents are also available to download from my blog at: eleanormaclure.wordpress.com/outcomes/

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ColourfulLanguage

Eleanor Maclure July 2013

www.eleanormaclure.co.ukeleanormaclure.wordpress.com

issuu.com/[email protected]

@eleanorbydesign