savings at gas pump 2015
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With crude oil prices on the decline, 4 in 10 say they are making at least one additional shopping trip during an average week with the money saved at the gas pump or on home heating bills.
While most are spending what they save, half are paying bills, and 39% are saving their windfall.
Source: WSL How America Shops® Research conducted January 16-20, 2015© ALL RIGHTS RESERVED 2015
60% 48% 39%Buying More Paying Bills Saving It
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$30gas prices
Top Categories
MONTHLY AVERAGE SAVINGS
71%Think fuel prices will be back up by summer
S AV I N G S AT T H E P U M P
$32home heating bill
SHOPPING TRIPS/WEEK WITH SAVINGS
WHERE SHOPPERS ARE SPENDING HOW LONG WILL LOW OIL PRICES LAST?
Make 1 or more extra trip
# of tripshasn’t changed
62%
38%
WHAT ARE SHOPPERS DOING WITH THE SAVINGS?
Groceries
Clothes Treats for Kids
Home Entertainment