saving money by adopting an xml based meta data workflow
DESCRIPTION
Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Werner Fischer, Klopotek North America)TRANSCRIPT
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Saving money by adopting a XML basedMeta Data WorkflowWerner FischerManaging Director Klopotek & Partner GmbH
January 13, 2009, McGraw-Hill Auditorium, New York
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Who am I
Werner Fischer
Since September 1st, 2008Managing DirectorKlopotek & Partner GmbHSoftware & Technology Center
Previously (from 1999):Executive Vice President ITSpringer Science+Business Media,the world’s second-largest publisher of journals in the STM (Science,Technology, Medicine) sector and the largest publisher of STM books
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Who is Klopotek? What do we do?
Provide a wide range of software solutions and publishing expertisealong the whole value chain for both print and online publishing products
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Who is Klopotek? What do we do?
200 certified publishing software professionals service more than 300 publishingcustomers with about 13,000 users worldwide
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Publishing Workflow
© Klopotek North America
How a typical publishing product evolves from an ideathrough approval to production and distribution.
6© Klopotek North America
In an integrated XML workflow it is necessary toconsider how to tag data, what standards to use,what end uses will be required and when is itneeded. You will also need to decide how tointegrate the flow of content with the CMS andDAM systems.
It is necessary to compile tagged content to suitthe output stream. The data, content andformats must suit the stream, be that print,eBook, MobiPocket, WAP, Web 2.0 and otherexisting and potential formats
XML Product Workflow
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Save time & money by efficiently managingcontent AND metadata using XML
PPM
Product-Planning andManagement
System
XML XMLExternal Titledata
Ext. Data (ONIX)CatalogsAdvertismentsWeb-Sites…
Automated import Automated (editable) exportand production
The key is a comprehensive Digital Workflow Keep track of all components and schedules Reduce / eliminate rekeying Output in multiple formats with no
incremental effort
Reduce time to market Improve data consistency Improve efficiency and cut
overall costs
Best practice from Springer
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$1.5 Billion in annual sales
32,981 Publications
2,059 Journals
1,002 Book Series
29,921 Books
140 Reference Works
Product range across all media for high-qualitycontent (books, journals, newsletters, CD-ROMs, databases, online services,organization of seminars and conferences)
Over 1,700 journals and more than 5,500 newbook titles every year; backlist of more than40,000 titles
6 main publishing fields: science, medicine,business, technology, architecture, andtransport
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“Springer News”…multiple outputs from one source
Maintenance ofTitle Meta Data
in PPM
XSL StylesheetChecklist Indesign Macros XSL Stylesheet
Website
Excel list for data check
IndesignProduction of printed “News” catalog
Output in PPM Standard XML format
for selected tiles
Definition of Selection Criteria
for output
Presentation of Title Data
on the website
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Benefits of Digital Workflow Financial Impact
Consistency of data, enter once, use many
Flexible output format universally accepted bydistribution partners
Improved communication throughout supply chain
Fast, automated(editable) production cycles andReduced time to market
Consistent branding through templates
High quality marketing pieces with limited resources
Reduction or elimination of manual tasks
Medium
High
High
High
Low
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High
