save money and have meaningful conversations with your consumers
DESCRIPTION
The contact with the consumer gets lost with distribution and important questions remain unanswered. Companies invest a lot of resources to rebuild such contact. Is this really effective and efficient? This presentation explains how convenient it is to construct a customer database and have meaningful conversations with your end-users using ThingleMe.TRANSCRIPT
The$most$convenient$way$to$
establish$two2way$communica4ons$
with$consumers$
The$contact$with$the$consumer$gets$lost$
with$distribu4on…$
• Where$is$the$machine?$$
• Who$bought$it?$$
• What$happens$a<er$purchase?$
?"…"and"important"ques0ons"remain"unanswered:"
Companies$invest$a$lot$of$resources$to$
rebuild$such$contact…$
…Is$this$really$effec4ve$and$efficient?$
$$$$Promo4ons$$$$$
Direct"marke0ng"
Some"Informa0on"
ThingleMe$enables$effec4ve$and$efficient$
communica4ons$between$you$and$your$consumers$
Data$con4nuously$flow$into$ThingleMe$
allowing$for$relevant$conversa4ons$
Product$
• Serial"number" Consumer/Loca4on$
• E.mail/social"profile"• Loca6on"
Service$usage$
• Scans"• Messages"• Replies"
Advantages$
More$value$to$the$consumer$
“Talking"to"the"company"has"never"been"easier”"
• No"need"for"a"computer"• No"need"to"look"for"contacts"and"product/issue"informa6on"
• No"telephone"pre.selec6on"and"wai6ng"6me"
• No"need"to"look"for"product"informa6on"
• User"and"loca6on"informa6on"are"automa6cally"shared"with"the"company"
More$value$to$the$company$
“Cheaper"and"effec0ve"consumer"contacts”"
• Lower"contact"acquisi6on"costs"• Conversa6ons"are"on.demand"and"to"the"point,"in"one"word:"effec6ve"
• Lower"cost"of"management"(vs."e.mail"and"telephone)"
• Possible"to"iden6fy"distribu6on"flaws"(e.g.:"cross"shipping,"counterfeit)"