savannah apartment association leasing & marketing
TRANSCRIPT
Leasing & Marketing Ideas to Give Your Community Wings
Affordable Marketing On a Shoe String Budget
“The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
Overview:
Marketing On a Shoe String Budget
-Using Social Media as a Marketing Tool
-Outreach Marketing Ideas with a personal touch
What is marketing?
Marketing is getting the product out to the general public.
Our product is Apartments.
What are you currently doing or what have you done in the past for
outreach marketing?
Having A Social Presence
Overview:
-Google Places
-Google +
Google PlacesBenefits of Google Places:
-Free
-97% of consumers search for online
-Helps people find, share, rate and recommend
-Use strong key words
-Update Monthly
Google Places
-Who is currently in the room using Instagram?
-More than 5 million users
-575 Likes 81 comments every
second
- 22% Users Use Mobile Phones to Upload
-3% of users share others photos
daily
Host a photo contest using instagram
Resource Page: 40 Things to Instagram at Your Community.
http://www.propertysolutions.com/Blog/40-Things-to-Instagram-at-Your-Property/Tips-amp-Tricks/P/3829
-Apartments
-Resident Events
-Community Events
-Interests
http://pinterest.com/springsapts/
Bingo WordPrint
http://pinterest.com/olympusproperty/
Adding a Personal Touch To Outreach Marketing
Bounce On Into ABC Apartments
Laundry Facilities are a great place to reach a large group of people at once.
Purchase a case of bounce fabric softener sheets around $55.00.
Create a label with your community name and info on it.
Give these to the laundry facilities to place in their vending machines.
Flip for ABC Apartments
Last summer Sprout Marketing Boutique shared the idea of mailing a flip flop with a special message.
My team and I mailed 25 flip flops to HR departments and previous guest. We leased three apartments from this idea.
ABC Apartments is Bursting With 2x2
Ziploc Bag+ Starburst+ Business Card= AWESOME
There are tons of FREE Printables that you can use for this marketing idea.
Distribute these to local businesses and at community events.
100 Ways To Burn Calories at ABC Apartments
For $3.45 you can get a box of 100 Calorie Pack Snacks .
Create a business card or flyer that list how someone can burn 100 Calories at your community.
Take them to fitness centers, dance studios, doctors’ offices or anywhere that you think your targeted demographics will see them.
In Mindy Williams of Rent & Retain book Breakthrough Ideas has a section dedicated to 100 Calorie Packs for Marketing.
Xtreme Quality at ABC Apartments
“Roll Out The Carpet…XtremeService, Quality & Satisfaction Awaits
You”
Purchase some Xtreme Airheads and attach a business card or small flyer.
Take these to local businesses
Source Baskets by Jill
Sweet for ABC Apartments
Fill little buckets with candy, brochures and business cards.
Take these to the businesses that have HR departments.
Make sure you place a note at the bottom of the bucket that says “Call Us For a Refill-888-789-0000”
Follow up with them every two to four weeks.
Become the Center of ABC Apartments
“How many residents does it take to become the center of this community” “ONE - No matter how many people there are there is only ONE you!” Join America’s Favorite Community”
Lollipops + business card=AWESOMESource Baskets by Jill
Go Bananas for ABC Apartments
Fruit messages are a great icebreaker for when you are going to visit local businesses and housing agencies.
“ You will go Bananas for our closets”
“ Our Apartments are plum perfect”
“Why wait? Become the apple of our community”
25 Reasons To Live at ABC Apartments
Gather your team together and think of 25 reasons for someone to live at your community.
Purchase bags of round candy that a small round can be placed on.
Each candy will have a reason to live at your community.
Take these to places that will have your target demographics.
ABC Apartments Are Immaculate
Go to the dollar store and purchase $20 worth of hand sanitizers.
Create a label that says “ Proudly donated by ABC Apartments.”
Make sure your contact information is on there.
Deliver to doctor offices, schools and day cares.
In the five years I have been doing this I have leased 10 apartments.
Keep Calm&
Drink Tea at ABC Apartments
Tea and coffee are great give away for local businesses.
Purchase some $1 mugs and place tea bags or coffee in it.
Attach your business card & write a personal message.
Deliver to local businesses
ABC Apartments Living Rooms Out
Of This World
Sponsor a youth sports team or community club
Make sure your business card or label has your contact information.
This is a great way to get your local community talking about you.
Summer Fun at ABC Apartments
Beach toys are very in expensive and can be used at the beach, pools, and day cares.
“Make a splash at Corona Apartments this summer”
Each toy has a ¼ page flyer attached.
Take these to the beach, pools and day cares
Living at ABC Apartments is as easy as eating a
cupcake. “ Enjoy this sweet treat from Coliseum Apartments”
Purchase some cupcakes from Publix bakery, put in individual cups and in a clear plastic bag.
Take these to businesses that your target demographic will be at.
Picture from The Preserve Southwind
ABC ApartmentsNeeds S’more
ReferralsIt is no secret that resident referrals are one of the best marketing tools out there.
When you have a small property these are often the best marketing that a property can do.
Host a S’more resident referral party!
Stop It’s Hammer Time
Brama Shave Cream used to put jingles down
the highway.
We took this idea and used it for a lease up.
The best marketing tool
in your tool box is YOU!
No one is going to know your community like you are. Always smile
and remember that you are the face of your community.
Remember Marketing is Fun
Marketing is about getting your product out there to the public.
These ideas can work for every community.
Visit Facebook Pages like: RPM National Solutions, Creating Home, Lisa Trosien The Apartment Expert, Targeted Marketing and FLY Apartment Leasing Ideas for marketing tips
Customer Relationship Management
Value our customer
Building a relationship
Making your presence visible onsite
Your future resident and residents time is
valuable
Value My Time
Photo: Sales Force Facebook Page
How do you show your future residents and current residents
that their time is valuable to you?
Photo Source: Sales Force
Love Your Customers
Know your residents birthday
Check-in notices
Resident events
Build an exceptional relationship
How are you building your relationship with your residents?
Provide A Positive Experience
"Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive
product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-
term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your
company, it's a much stickier--sustainable--relationship over the long haul."
-Bob Thompson, Customer Think Corporation
CRM-Reputation Management
A Marketing Tool
How are you currently monitoring your community reputation?
-What
-Where
-How
Reputation Management:
Overseeing the reputation of a business by:
-Addressing any negative issues
-Utilizing positive customer feedback
-Keep a positive reputation in the marketplace
What Is Reputation Management?
Go online to do additional research about products and services they are considering for purchase.
82% of consumers
Where are they looking online?
-Apartment Ratings-Yelp-Foursquare-Twitter-Google+-Facebook
80% of consumers say they have a changed their mind
about a purchase because of a negative review they found
online.
Use social media to vent frustration about a company.
46% of internet users
Business owners must address any negative
public comments.
Don’t IgnoreThe Reviews
Tools to Track Your Online Reputation
-Google Alerts
-Trackur
-Technorati (Blogs)
-Board Tracker
-Jodange
-Brandseye
How you react is important to your online reputation success!
Listen To what your customers are saying about your brand!
What is being said?
What changes customers want?
What are your strengths?
What are your weaknesses?
Understand
ClarifyMake sure you
understand what your customers are telling you.
ImplementMake changes to your business, employee training & products based on your customers feedback.
Build Loyalty by letting your customers know that they have been heard & that you have implemented their suggestions.
Feedback
Remember happy customers influence 9 others. Unsatisfied customers influence 17 others.
If you stay vigilant you ensure your business’ focus is always on the positive & your positive reputation will stay at the forefront.