Marketing Proposal For Saudi Airlines

Table Of Contents

•Objective • Analysis• Strategy• Marketing Plan• Budget

Objective

• Increase Sales • Enhance brand image

And to do so we must go to quick with effective marketing plan.

Our objective is to launch a new marketing campaign in order to:

Strategy

Effective Marketing Plan

(ATL,BTL, Social Media, Electronic & Print Media, events

& Social Cause)

Brand Awareness

Attracting consumers

Maximum Reach

Promotion Credibility with

consumer

Sales

Marketing Plan

Our Marketing plan will be in 5 Phases:

• Phase I• Phase II• Phase III• Phase IV• Phase V

All phases will be run simultaneously.

Phase I

Electronic Media Print Media

TVC Ads in News Papers & Magazines

TV channels & Cable Tv, Radio

• Electronic & Print Media• TVC of About 30 seconds for TV Channels, Local Cable TV• print ads in various magazine & Newspapers• Promotional campaign on radio.

Phase II

Social Media

Facebook, Twitter, Linkedin, Web

banners, SMS & Emails

•Update all social media, combined around one common theme•Add more direct links, specifically for Online booking website•Do more promoting, giveaways •Ask for customer responses/feedback•Create convenient, user-friendly app•Customer can check bags, check in/out, find flights•Deal notifications sent to app•“Experience” factor• SMS & EMAIL marketing• Web Banners

Phase III

ATL BTL Activities

Bill Boards, Steamers

On ground promotional

Activities

Airport, Malls & Travel Agencies

Posh Areas, Clubs, Hotels & Travel

Agencies

• ATL activities• Billboards & Steamers at various locations including airport

• BTL activities• Malls, Airport & Travel Agency• Fabricated kiosk with BA’s in Air hostess uniform at malls • For Travel Agencies we will brand a bus as a plane and and BA’s in uniforms of air hostess will engage them. Free give aways will be offered.• at airport we will run an activity in a unique manner And executive lounge

Phase IV

Events Sponsors

Conferences, Exhibitions & Etc Social cause & etc

• different events each quarter like conference, dinners & etc.• Exhibitions at expo• social cause and awareness for brand image• Celebrity Endorsement

Phase V

Direct marketing Promotional Give Aways

Corporate & Education Sector

Corporate & Education Sector

Budget

S.no. Phase Description Amount/6 months

1 Phase I Electronic & Print Media 75 Millions

2 Phase II Social Media & Apps 30 Millions

3 Phase III ATL & BTL Activities 50 millions

4 Phase IV Events 15 Millions

5 Phase V Direct marketing 15 million

Note: Above mentioned Budget is tentative may subject to change as per time

185 Millions

Prepared by :

Malik Muhammad AhadHead Of Strategy & PlanningRead Soul CommunicationMalik_ahad@hotmailcom