satish_cv_digital marketer | account marketer | google certified adwords professional

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Curriculum Vitae Satish Kumar Ganesh Nagar New Delhi - 110092 Mob - +919599431340 [email protected] Career Objective To Achieve Excellence In (Pay Per Click / Search Enginemarketing) Internet Marketing Through Continuous Learning And Innovative Work. Technical Qualifications Bachelor Of Computer Application In 2009 (H.N.B.G University) Professional Certification Google Professional Adwords Certification Educational Qualifications Intermediate (10+2) In 2006. High School In 2004. Technical Skills Operating System : Dos,Window95,98,2000,Xp,Server2000/2003 Package : Ms-Office. Web Technologies : Html, Filezilla, Adword Editor Work Experience: Sr. Sem Executive Maverick Digital Pvt Ltd (November 2015 – Till date) Drive strategy, execution and optimization of pay per click, display and remarketing campaigns in Google Adwords Manage key SEO and client accounts in conjunction Managing PPC landing page A/B testing optimization for geo-targeted campaigns towards lead generation & web traffic Evaluating PPC performance of completed and ongoing campaigns using search engine dashboards and Google Analytics. Handling integrated Marketing Campaigns with web and paid search. Responsible for overseeing day-to-day operations and management including workflow, resource allocation and ongoing learning and development. Creating weekly and monthly performance analysis of marketing campaigns to determine available growth opportunities & competitor strategy

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Page 1: SATISH_CV_Digital Marketer | Account Marketer | Google Certified Adwords Professional

Curriculum Vitae

Satish Kumar Ganesh Nagar New Delhi - 110092 Mob - +919599431340 [email protected]

Career Objective To Achieve Excellence In (Pay Per Click / Search Enginemarketing) Internet Marketing Through

Continuous Learning And Innovative Work.

Technical Qualifications Bachelor Of Computer Application In 2009 (H.N.B.G University)

Professional Certification

Google Professional Adwords Certification

Educational Qualifications Intermediate (10+2) In 2006. High School In 2004.

Technical Skills

Operating System : Dos,Window95,98,2000,Xp,Server2000/2003

Package : Ms-Office. Web Technologies : Html, Filezilla, Adword Editor

Work Experience: Sr. Sem Executive Maverick Digital Pvt Ltd (November 2015 – Till date)

Drive strategy, execution and optimization of pay per click, display and remarketing

campaigns in Google Adwords

Manage key SEO and client accounts in conjunction

Managing PPC landing page A/B testing optimization for geo-targeted campaigns

towards lead generation & web traffic

Evaluating PPC performance of completed and ongoing campaigns using search

engine dashboards and Google Analytics.

Handling integrated Marketing Campaigns with web and paid search.

Responsible for overseeing day-to-day operations and management including

workflow, resource allocation and ongoing learning and development.

Creating weekly and monthly performance analysis of marketing campaigns to

determine available growth opportunities & competitor strategy

Page 2: SATISH_CV_Digital Marketer | Account Marketer | Google Certified Adwords Professional

Analyzed the performance of multiple retail websites and retail product categories

simultaneously.

Interpreted and analyzed site metrics by using web analytic tools such as Omniture,

Google Analytics

Perform competitive Intelligence Analysis and monitor industry trends, conduct

secondary market research as well as quantitative analysis.

Implementing online marketing strategy for through the use of SEO/SEM

Sr. Sem Executive At Rahku Tech Pvt Ltd . ( Nov 2013 To Oct 2015)

Creating account structure, keyword research and analysis

Tool and using competitor analysis tool like spyfu (keywords) semrush and (ad blurbs)

Working on search network, display network, search & display select.

Ad copy drafting and ab testing of the ads

Adding and excluding placements (automatic and manage), topic, remarketing

Performing changes in the account as per the requirement

Bid management & optimization (day to day activity)

Performing search query reports & recommendations

Sem Executive At Pc Solutions Inc. (8th Nov 2011 To Nov 2013)

Build and Promote Multi-Platform PPC Campaigns.

Acquire And Develop Marketing Landscape Research And Study Competitors’ Position

And Product Offerings.

Analyze The Reports Of Search Engines And Prepare And Implement Monthly

Optimization Strategies For All The Clients.

Use Analytics Tools Like Google Analytics, Omniture

Troubleshoot The Tracking Code Installation Issues By Working Closely With Clients'

Website Designers.

Prepare Post Click Customer Behavior Reports And Identify The Profitable Landing

Pages, Optimal Ad Positions And Day Parting.

Suggest The Plans To The Manager Based On The Analytical Tools Performance Data.. Location: USA , Canada, Australia & Uk

Job Responsibilities 1) Creating the campaigns based on the product, location and language. Extensive keyword

research, choosing the relevant and profitable keywords. Monitor, track, and report on paid

search metrics. Coordinated with team members to ensure achievement of all objectives.

2) Creating the ad copies that are not only attracts high ctr but also high conversion rate.

Page 3: SATISH_CV_Digital Marketer | Account Marketer | Google Certified Adwords Professional

3) Developed and managed ppc campaigns on multiple networks.

4) Ensured optimal utilization of analytical tools and recommended

improvements. Strategic budgeting and bidding.

5) Performed test on landing pages and delivered strategies to maintain conversion rates.

6) Assisted to select ppc campaigns and performed keyword research. 7) Performed regular tests to maintain optimization of keywords

Mostly Worked On Websites Related To Real Esatate/ TechSupport/Travel/ Diamonds & Jewellery Iindustries.

Website analysis

omniture Competitor site analysis google

analytics

Search engine marketing [sem] specialist on google

search network Remarketing, contextual and placement targeting analyst Manage cpm, cpa and cpc campaigns Testing – setup, analysis and reporting – google website optimizer daily

reporting, tracking and metrics manage quality score, bid placement Keyword selection, ad creation Online marketing facebook ads , ad words and , ad Center & (ppc/sem campaigns) Ppc tools :- ad words editor, speedppc & Spyfu strengths:- Sincere, hardworking, punctual and committed. Self motivated, flexible, able to take challenges, able to work in 24x7

environments. Good inter personal skills, willing to take challenges in software development. Positive attitude towards learning new things and acquiring more

Knowledge. Personal Skills Capacity For Self-Motivation & Quick Learning Skill.Keen Instinct To Quickly Effect Change &

Improvement.Ability To Adapt To Any Environment Or Situation.

Declaration I Hereby Declare That All The Information Given Above Is True To The Best Of My Knowledge.

Place: Delhi Date: (Satish Kumar)