satinique final step finishing spray - amway · key product message ... satinique® final step...
TRANSCRIPT
KEY PRODUCT MESSAGE
A fine mist hairspray that provides a long-lasting strong hold all day. Finishes styles with lasting
lift, all day humidity resistance, maximum control and frizz-free shine.
SATINIQUE® Final Step Finishing Spray
COLLECTION OVERVIEW
SATINIQUE® haircare knows that when your hair
looks and feels good, you feel more beautiful and
confident.
SATINIQUE haircare is a three part approach for
true customisation: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalise. Style: Formulas to shape, hold and help
create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE Final Step Finishing Spray
was created to Style hair.
Perfect for setting styles, taming fly-
aways, and finishing looks.
For all hair types.
Fine mist aerosol.
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
Unique blend of styling polymers and light conditioners All day, long lasting hold and control, with a soft feel
24 hour humidity resistance
Defends against frizz and flyaways. Style will not be affected by changes in
humidity.
Lightweight, flake-free formula Hair is never sticky or heavy feeling.
Invisible on hair and will not show on clothes.
PRODUCT USAGE
Use after styling.
Spray 8-12 inches from dry hair to finish your style.
Gentle enough to use multiple times a day.
FRAGRANCE
All SATINIQUE products are enhanced with carefully-selected
fruity and floral fragrances which enhance the usage experience.
Final Step Finishing Hair Spray features a crisp, vibrant fragrance
with notes of pear, green apple, rose, and musk.
SATINIQUE® Final Step Finishing Spray
CONVERSATION STARTERS
STYLING TIP
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the
link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium
haircare products.
They want to keep hair and styles in place through even the most humid weather.
Tip 1:
For extra lift, spray Final Step Finishing Spray to the roots and blow dry on
cool.
Tip 2:
To refresh hair midday, spray Final Step Finishing Spray onto your hairbrush
and gently brush through hair.
Mix Shine Spray and Straightening Balm in palm of hand, work the mixture into
hair, Blow dry hair with a flat brush. Complete this sleek look with Final Step
Finishing Spray.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customised.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who use hairspray?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
SATINIQUE® Final Step Finishing Spray
CROSS SELLING PRODUCTS
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about their purchase.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the Extra
Volume Shampoo and Conditioner.
SATINIQUE® Final Step Finishing Spray
Style with SATINIQUE Volumising Mousse: A light weight non-
aerosol foam for those who desire volume and style for their hair
without weighing it down. For all hair types.
Specific Cross Selling Opportunities:
Care with SATINIQUE Extra Volume Shampoo and Conditioner:
Elevates hair to new level of fullness. System of shampoo and
conditioner gently cleanses for volume and body without weighing
hair down.
As you are starting the conversation about a SATINIQUE® product, maximise the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.