SATELLITE TV CONTENT

Satellite TelevisionVendor Product/Service

Quick Reference Guide

Presenter: Carmen T. Arias-KnoxSPAFAX Consulting

• AIRSHOW TV, INC.• AIR TV• CANADIAN

MARCONI• TURNER INFLIGHT

SERVICES• ARINC• BALL AEROSPACE

• BOEING AVATION INFORMATION SVCS

• HONEYWELL• LIVE!• LIVE TV, LLC• ROCKWELL COLLINS

PASSENGER SYSTEMS

LIVE SATELLITE TV VENDORS/SUPPLIERS

The objective of the Satellite Content Delivery Working Group is to EDUCATE WAEA members and

the IFE industry as to the content issues and business considerations of the use of satellite

delivered content…….

QUICK REFERENCE GUIDE To determine what is available for

Satellite Television Market

MISSION

QUICK REFERENCE GUIDE

To Be Completed

VENDOR PROFILE

All participating vendors/suppliers have beenprofiled and will beupdated on a regularbasis.

BUSINESS MODEL 1

• Airline Purchase : Satellite TV, Installation, Maint./Svc.

• Airline Controls : Content - internally or via CP (Content Provider), Installation/Svc - Third Party

• Advertising Revenue : Paid directly to airline/profit sharing

SAT.

TV C

OST C

ON

TENT

ADVERTISING

AIRLINE

BUSINESS MODEL 2

• Integrator Controls : Content - internally or via CP (Content Provider), Installation/Svc - Third Party

• Advertising Purchases : Satellite TV, Installation, Maint./Svc.

• Advertising Revenue : Integrator receives revenue and pays % to airline/profit sharing

SAT.

TV S

YSTE

M

CO

NTEN

T

ADVERTISING

INTEGRATOR

CHANNEL AVAILABLILITY

KEY ISSUES

• Programming rights/licensing

• Channel delivery actual vs.. plan

• Sensitive Material Editing

END RESULT

INTER/INTRANET CAPABILITIES– Communication - Email, Duty-free, etc..

AIRLINE BRANDING– Frequent Flyer Programs, Live Connecting Gates

INFORMATIONAL CONTENT– Live News

In the end the possibilities can only result in the

“CONNECTED TRAVELER, one who is linked to a wide variety of information and entertainment choices, where ever they travel”.

Michael Childers - Lightstream Communications

SESSION DISCUSSION