sasin crl mkt-update-201011125
DESCRIPTION
Sasin Alumni Association - Strategic SME development program, Carbon Release Label Project.Marketing update on 2010.11.25TRANSCRIPT
SAA
Issue:Boundary of project marketingMarketing for consumer (demand side)Marketing for producers (supply side)Content aggregation and management
Operation facility
SAA
Working head and team needed Comments needed loveis, BAY,….
Boundary of project marketingMarketing
GSMEWorking
team
SME
Content Alliance
Implementation Alliance
Consumer
Communications & Media Alliance
Consumer Marketing Alliance
Green Productions
CRL Products
“Benefits of Green Productions”
Knowledge Transfer
Skills Transfer
“Effects of CO2, Impact to Life, CRL awareness”
Key to action & Experience management
SAA
Essential from khun Boyd and Loveis team
• Provoke to the audience with fear and need urgently acts
• Arrange creative networks to synergize for higher impact• Apply social network to accelerate consumer awareness penetration
SAAJan 2011 and beyondDec 2010
Action plan
Initial brief to small creative
groupsby
Dr. SmithDr. Art-ong
Create variation of stories and
media channels
Network expansion
SAA
Marketing for producers (SMEs)
• Alliance with SMEs promotion association (ATSME) and Federation of Thai Industries to get list and access to target producers• Alliance with media to organize seminar
events• On line content and social network is
needed
• Proper project content and hard copies need to be produced…
SAA
Content aggregation
• For SMEs• Online content via website / blogs• Web based applications• Social network
• For consumer• CRL blog• Social network
SAA
Operation facilities
• Facebook group | [email protected]
• Closes group for working team communications and back office operations
SAA
Welcome new group members
• Please join the group to get connected and share your thought to the team
