sas - presentation at hortonworks booth - strata 2014

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Copyright © 2014, SAS Institute Inc. All rights reserved. PREDICTIVE ANALYTICS AND BIG DATA Rachel Hawley Solutions Architect [email protected]

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Using the right big data approach and architecture can be just as important as choosing the right predictive algorithm. This presentation will highlight the variety of ways that SAS is leveraging it’s 40 years of Advanced Analytics leadership for Big Data Hadoop environments, to tackle today’s most difficult business issues.

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Page 1: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

PREDICTIVE ANALYTICS AND BIG DATA

Rachel Hawley

Solutions Architect

[email protected]

Page 2: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

ANALYTICS SAS® BUSINESS ANALYTICS FRAMEWORK

Page 3: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS AND YARN

http://blogs.sas.com/content/datamanagement/2014/08/20/sas-high-performance-capabilities-with-hadoop-yarn/

“With this milestone, we warmly welcome SAS LASR to a growing community of YARN Ready applications.” – Arun Murthy

Page 4: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

TWO STARTING

POINTS

NOT MUTUALLY EXCLUSIVE… BUT OFTEN NOT SEEN TOGETHER!

Hadoop as a Data Platform(standalone or as part of a broader ecosystem)

Hadoop as a core component of the next

generation of BI and Analytics

.. to support innovative business usage.. to support an IT Transformation

Page 5: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS & HADOOP HOW?

SAS & Hadoop intersect in many ways:

SAS can treat Hadoop just as any other data source, pulling data

FROM Hadoop, when it is most convenient;

SAS can work WITH Hadoop, lifting data in a purpose-built

advanced analytics in-memory environment;

SAS can work directly IN Hadoop, leveraging the distributed

processing capabilities of Hadoop.

Page 6: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS AND HADOOP HOW DOES IT WORK?

Data Store

SAS

Traditional SAS

THESE APPROACHES ARE COMPLEMENTARY & CAN BE COMBINED FOR MAXIMUM EFFECT

Data Store

SAS

Data

In-Memory

MemoryData

Data Store

SAS

Data

In-Database

Page 7: SAS - Presentation at Hortonworks Booth - Strata 2014

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

FROM + WITH + IN HADOOP IS NOT AN OR, BUT AN AND

Prepare data IN

Hadoop for

analytics

Move it FROM Hadoop

into a SAS server

Deploy and manage

model score code

IN Hadoop

HPA temporarily lifts

data IN to memory for

analytics at scale

Model data at scale in-

memory WITH visual

statistics and in-memory

statistics

TIP

Use the right

technique for

what needs to

be done!

Explore data at scale, in-

memory WITH visual

analytics