Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

MAKING IT COUNT AT THE

POINT OF DECISION

DAMIAN LIM

PRINCIPAL SOLUTIONS CONSULTANT, ANALYTICS,

CENTER OF EXCELLENCE

SAS FORUM 2015

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

IN A NUTSHELL – DECISION MAKING PROCESS

Important vs.

Trivial

Unique vs.

Repetitive

Probabilistic vs.

Deterministic

DECISION

MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

“You cannot change your destination

overnight, but you can change your

direction overnight.”

Jim Rohn

American entrepreneur, author and motivational speaker

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DECISION MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

THE EVOLUTION OF

DECISION MAKING A BALANCED APPROACH

STRATEGIC OPERATIONAL MARKETS

GLOBAL

OPERATIONS

PRODUCT

LINES

PRICING

DECISIONS

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

THE EVOLUTION

OF ANALYTICS HIGH-VOLUME OPERATIONAL DECISIONS

Historically, Analytics Was Deployed For

Highly Strategic, Low-Volume Decisions

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

THE EVOLUTION

OF ANALYTICS HIGH-VOLUME OPERATIONAL DECISIONS

Today Analytics Is Expanding Into

Tactically-Based, Operational Decisions…

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

THE EVOLUTION

OF ANALYTICS HIGH-VOLUME OPERATIONAL DECISIONS

Now, Analytics Is Improving Decision Making

Across the Entire Organization

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

CUSTOMER EXPERIENCE ENHANCEMENT – PERSONALIZED OFFERS

IBEACON, WI-FI, GEO-FENCE – MICRO LOCATION

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

CRITICAL COMPONENT FAILURE AVOIDANCE

BUSINESS CHALLENGE

• Monitoring Electronic Submersible Pump efficiency & well performance

for deep sea drilling rigs

• Failure of one pump is $2M/day; one day of productivity loss equates to

$20M in deferred revenue

SOLUTION

• Over 2.1 million sensors generating 3 trillion rows of data/minute

monitored for potential failure (temperature, vibration, ..)

• Automated sub-second detection of spectral performance and sensor

reading quality

• Solving more event-driven problems in shorter time than previously

possible

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

CREDIT APPROVAL DECISIONING

BUSINESS CHALLENGE

• Centralize and standardize all credit modeling and decisioning

• Modernize existing processes

• Support for both batch and online decisioning requirements

SOLUTION

• More accurate and traceable decisions through combination of

advanced analytics and business rules

• Quicker loan approval process

• Major cost reduction through automation

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

ENTERPRISE DECISION MANAGEMENT

ACCURATE

SCALABLE

GOVERNED

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

SAS®

Event Stream Processing

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

CONCEPTUAL OVERVIEW

SAS-generated

Insights

Event Actions

SAS In-Memory

SAS®

Event Stream Processing Model

Continuous

Query

Pu

blish

Su

bscri

be

Streaming Events

Enrichment

Data

Analytic

Models Busines

s Rules

SAS®

EVENT STREAM

PROCESSING

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

CONCEPTUAL OVERVIEW

SAS-generated

Insights

Enrichment

Data

Event Actions

SAS In-Memory

SAS®

Event Stream Processing Model

Continuous

Query

Pu

blish

Su

bscri

be

Streaming Events

Analytic

Models

Busines

s Rules Enrichment

Data

Analytic

Models Busines

s Rules

SAS®

EVENT STREAM

PROCESSING

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

CONCEPTUAL OVERVIEW

SAS-generated

Insights

Enrichment

Data

Event Actions

SAS In-Memory

SAS®

Event Stream Processing Model

Continuous

Query

Pu

blish

Su

bscri

be

Streaming Events

Analytic

Models Busines

s Rules

Low-latency assessment of high-volume, high-velocity data streams to detect, filter, aggregate & analyze

SAS®

EVENT STREAM

PROCESSING

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

DESIGNING STREAMING ANALYTICS SAS

®

EVENT STREAM

PROCESSING

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

SAS®

Decision Manager

Decision Management

Business Processes

Pervasive Analytics

Growing Data

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

SAS®

DECISION

MANAGER OVERVIEW

Data Integration

Batch applications

Decision Flow

Models

Rules

Decision Services

Real-Time applications

Data

Decision

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

SAS®

DECISION

MANAGER DECISION BUILDER AND BUSINESS RULES MANAGEMENT

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved.

SAS®

DECISION

MANAGER ANALYTICAL MODEL MANAGEMENT

Publish

Copy r ight © 2015, SAS Insti tute I nc . All r i ghts r eserved. www.SAS.com

THANK YOU