sarasota marketing brochure - premier sotheby's international realty
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Premier Sotheby's International Realty - Sarasota Marketing BrochureTRANSCRIPT
Artfully uniting ExtrAordinAry HomEs WitH ExtrAordinAry livEs
what matters MOSt
Welcome to premier Sotheby’S international realty.
as you weigh your options before listing a property for sale, we ask that
you consider this: anyone can list your home, but very few can help you
achieve the result you’re looking for. namely, a timely sale with optimal
return and minimal bother. When all is said and done, that’s what really
matters. everything else is simply a means to that end. and we have
more means than most, as you will see: an expert team, a global network,
state-of-the-art tools and services, and a reputation second to none*.
things that work to your advantage in today’s competitive marketplace.
We look forward to putting them to work for you.
*Sotheby’s International Realty has been named “the most prestigious real estate firm by high worth consumers” in the independent Luxury Brand Status Index Survey by Luxury Institute. 3
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thE PREStIGEof a
LEGENDaRY BRaND
Since the founding of the Sotheby’s auction house in 1744, the
Sotheby’s name has been synonymous with the marketing of the world’s
most valuable and desirable possessions. today, the firm’s reputation
extends into the realm of exceptional real estate as well. it conveys credibility
and capability. it opens doors and gains access to places where others are
unable to enter. above all, it is the sign of the exceptional. in a very real way,
the brand’s prestige becomes associated with your property. a bit of the
legend rubs off, enhancing its value in the marketplace.
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awORLD CLaSS
presentation
if the Sotheby’S tr adition has taught us anything, it’s how to
present a rare treasure to a sophisticated and discerning audience. this
is true of important works of art introduced through our auction house. it’s
also true of exceptional homes and properties presented through premier
Sotheby’s international realty.
When we list a home, one of the first things we do is commission a portfolio
of photographs by a professional photographer. not just a catalog snapshot
or two but a carefully orchestrated series — the most interesting angles, the
ideal time of day, the most compelling features — all designed to show the
home at its very best. We think of it more in terms of curating a gallery than
filling a catalog. it’s all about enriching the viewer’s experience — from print
to online to the property itself.
on our website and mobile app, for instance, we’ve given our viewers more
interactive control over the information on the screen. they can choose
from a variety of images, enlarge small pictures to full screen for a better
look, zoom in on details, pull back and move around. more control means
a more rewarding visit and the prospect of a return. after all, if your home
is going to be seen by millions of people around the world, we want it to
make a great first, second and third impression.
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SUPERIORpersonal
SERVICE
thiS iS an idea that continueS to define uS. as
the standard-bearers of the Sotheby’s auction house legacy, we
are intently focused on meeting the high expectations of our clients.
being knowledgeable and responsive. anticipating needs. building
relationships and providing a service of a whole different order. the
personal nature of our business is therefore deeply ingrained in us.
you might say it’s part of our dna. So, when you list your home with
premier Sotheby’s international realty, you can expect the very same —
regardless of price point.
as a result, we tend to think differently about our business, compared to
most other real estate firms. While they’re in the business of earning a
commission, we are in the business of earning — and rewarding — your
trust. as we said, it’s personal. and therein lies a world of difference.
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thE REaChand resources of a
GLOBaL LEaDER
Whether you realize it or not, you happen to be part of
a global marketplace. it’s quite possible that your buyer could be right
down the street — or halfway around the world. With sales associates in
nearly 700 offices in more than 49 countries and territories, we are ideally
positioned to take your property global.
the real advantage to you has less to do with numbers and more to do
with the quality and integrity of our network. Some of our competitors
claim large networks as well, but they are really just loose affiliations of
independent brokers. Quality varies. however, Sotheby’s international
realty consists of members, not affiliates. our referral system boasts
hundreds of “connections” per month coming from two channels - realty
and auction. We’re committed to upholding the brand. Which means you
can always depend on the same high standard of service. from associate
to associate. office to office. market to market.
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aPERfECt
synergy
ultimately, thiS iS a perSonal buSineSS. it’s about people
connecting with people and matching specific expectations with specific
properties. fortunately, we offer the ideal forum for matching one with
the other — thanks to the synergy of our firm’s two halves: Sotheby’s
auction house and Sotheby’s International Realty. With a dedicated
liaison stationed at the auction house, we’re able to showcase our
properties for the auction clientele and direct them to the appropriate
Sotheby’s international realty office. this is a high-profile audience —
affluent, discerning and exclusive — and the Sotheby’s network gives us
privileged access.
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LOCaLmarket
EXPERtISE
of courSe, all the reSourceS in the World don’t matter
unless you have the right local team in place. and here you have one of the
very best. With decades of experience, the premier Sotheby’s international
realty team is consistently ranked first in sales of homes over $1 million.
We know the ins and outs, we know how to navigate the shifting currents
of the local culture and social scene. and we have a local’s insight into the
regional marketplace that can make all the difference to you.
our local expertise doesn’t stop there. We also cooperate with key agents
at other firms in the area. We are, in a sense, customers to each other,
connecting buyers with sellers and working together to achieve the best
result for our clients.
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QUaLItY attracts
QUaLItY
i t ’ S a fac t o f l i f e that top brands tend to move in the
same circles, mingling with one another, creating connections
and presenting opportunities that can be of significant value to our
clientele. for example, the cachet of the Sotheby’s International
Realty brand has led to the formation of some exclusive
partnerships with top-tier publications and media channels.
What this means to the premier Sotheby’s international realty team —
and to you — is unparalleled access to the most qualified people and
properties in the world.
WSJ.com global Sky box
nytimes.com premium positioning
e xcluSi v e pa rt n er Sh i p S
country life
architectural digest
financial times
the globe & mail
bloomberg markets
Wall Street Journal
new york times
the telegraph
international new york times
the robb report
Wo r l d - cl a S S m ed i a pa rt n er S
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our PRIVILEGES
are yours
for thiS added value, you pay nothing extra. it is simply what
we refer to as the premier Sotheby’s international realty advantage —
an intangible asset that yields very tangible results. We invite you to
interview us and let us show you.
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OPENING THE channels of
COMMUNICATION
Sarasota Herald-Tribune263,000 total readersAverage income: $76,000
SNN LOCAL NEWS 6A DAY FOR SERVICEArea Comcast employees jointhousands across the country ingiving back to the community.
SPORTSWEIGHTLIFTERSETS RECORDLuis Aguilar ofSarasotaHigh winshis second straighttitle with a state-record 370-poundlift in the cleanand jerk.■Charlottewins its firstteam title. 1C
OUR 87TH YEARNUMBER 202 6 SECTIONS
NATIONCOLSON HAD VARIED LIFECharlesW. Colson, aWatergateconspirator and then born-againpreacher, died Saturday. 5A
REAL ESTATEIN THE SHADE OF OLD OAKSTwo400-year-old oak treesdominate a Sarasota home, start-ingwith its original design. 1I
HERALDTRIBUNE.COM/MUGSHOTSARREST PHOTOS ONLINEViewgalleries of bookingmugs from jails in Sarasota,
Manatee andCharlotte counties.
First in a series
By BARBARA PETERS [email protected]
Bonnie and Carl Espinshade spend
sixmonths a year at the
Sun-N-Fun Resort and
Campground in Sarasota, packing their
days with tennis, volleyball, workouts and
running their businesses from the
sunporch.
This makes the 65-year-olds typical of
the first wave of baby boomer retirees
just showing up in Florida: relentlessly
athletic and healthy, and planning to do
some kind of paying work for the rest of
their lives. The significant numbers of
boomers expected to follow the
Espinshades to Southwest Florida are
likely to stand out among other
generations of retirees, and couldmake
their mark in ways others have not.
Among boomers born before 1959, the
top two concerns about aging involve
being able to afford health care and
staying productive and useful, according
to recent studies by theMetLifeMature
Market Institute.
By choosing communities with
recreational and fitness facilities—what
people in the housing industry call “active
adult” enhancements— boomer retirees
can tackle both of these fears. They are
betting that staying in shape will help
them spendmore timeworking and
playing, and less time in the hospital, than
their parents.
The boomers’ strategy of exercising
their way through later life takes
precedence over crownmoldings and
See BOOMERS on 7A
RETIREMENTHow the Baby Boomers will change retirement, old age and Southwest Florida
BOOMER
By CHRIS [email protected] — MaureenNgoepe was 21, terribly alone,threemonthspregnantandablackSouth African woman wanderingscared through the wretchednessof apartheid.She found her way inside achurch one day in 1989 and wassobbingindespairwhenamysteri-
ous woman appeared before her.She had not seen the woman be-fore. She has not seen her since.Thewoman toldhernot towor-ry, the baby would be fine, a boy,and she should name himGift be-causehewill bea “Gift fromGod.”On Jan. 18, 1990, Mpho GiftNgoepewas born in South Africa,and how a Sotho tribesman fromthe most rudimentary of means
eventually found his way toBradenton to play baseball is oneof themoreunlikely stories inpro-fessional sports.Ngoepeiscurrentlyaswitch-hit-ting shortstop for the BradentonMarauders, a Class A affiliate ofthe Pittsburgh Pirates, and he isthe only black South African everto sign a pro baseball contract. He
See NGOEPE on 6A
RETIREMENTRECONCEIVED
Bonnie and Carl Espinshade, both 65, have been gradually easing into a Sarasota retirement lifestyle since they first discovered theSun-N-Fun Resort and Campground in 1992. The Pennsylvania couple brought their RV and stayed for a week that first winter, and cameback for two weeks the next. STAFF PHOTO / THOMAS BENDER
By DAVID BARSTOWThe New York TimesMEXICOCITY—InSeptem-ber 2005, a senior Wal-Martlawyer received an alarmingemail from a former executiveat the company’s largest for-eign subsidiary, Wal-Mart deMexico. In theemail andfollow-up conversations, the formerexecutive described how Wal-MartdeMexicohadorchestrat-ed a campaign of bribery towinmarket dominance.In its rush to build stores, hesaid, the company had paidbribes to get permits in virtual-ly every corner of the country.The former executive gavenames, dates and bribeamounts. He knew somuch, heexplained, because for years hehad been the lawyer in chargeof obtaining construction per-mits forWal-Mart deMexico.Wal-Martdispatched investi-gators toMexicoCity, andwith-in days they unearthed evi-dence of widespread bribery.They foundapaper trailof hun-dredsof suspectpayments total-ing more than $24 million.They also found documentsshowingthatWal-MartdeMex-ico’s top executives not onlyknew about the payments, buthad taken steps to concealthem from Wal-Mart’s head-quarters in Bentonville, Ark.
See BRIBES on 6A
Arts ................... 1EClassified ......... 1FLottery .............. 2AMovie Log ....... 9B
Obituaries ....... 6BOpinion ......... 12AOut & About .... 5BSports ............. 1C
SHUNNINGFAME
Asolo Repactor James
Clarkeprefersa lowprofile.Arts
New waveis committedto keeping fitand activethroughoutlater life
*
PERFECT GAMEWhite Sox pitcher Phil Humber
throws onlythe 21st inhistory.
1C
Chainkept lidon bribeinquiryWAL-MART IN MEXICO:Dark side of a push towin market dominance
By BROOKS BARNESThe New York TimesORLANDO—Maryland teach-erswere instructed toengagechil-dren by crouching and speakingto them at eye level. Chevroletdealerswere taught to think in the-ater metaphors: onstage, wheresmiles greet potential buyers, andoffstage, where sales representa-tives can take out-of-sight ciga-rette breaks.A Florida children’s hospitalwas advised to welcome patientsin an entertainingway, promptingit to employ a ukulele-playinggreeter dressed in safari gear.These personal service tipscame from the Disney Institute,the low-profile consulting divi-sion of the Walt Disney Co. Des-perate for new ways to connectwith consumers, an increasing ar-ray of industries and groups are
See DISNEY on 11A
Disney’s newcharacter: theconsultant
HERALDTRIBUNE.COM
INSIDE
She calledhim ‘Gift,’and hedeliveredSHORTSTOP: Born duringapartheid and raisedalongside a baseball field
Mpho Gift Ngoepe, the only black South African ever to sign aprofessional baseball contract, plays for the Bradenton Marauders, aClass A affiiliate of the Pittsburgh Pirates. STAFF PHOTO / THOMAS BENDER
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SUNDAY, APRIL 22, 2012 ❘ $1.50
Sarasota Magazine83,800 total readersAverage net worth: $2.69 million
Longboat Observer17,000 distributionMarket saturation: 99%
Sarasota Observer21,000 distributionMarket saturation: 59%
East County Observer22,000 distributionMarket saturation: 99%
Pelican Press10,000 distributionMarket saturation: 87%
Venice Gondolier Sun15,000 distribution
s t r o n g l o c a l r e ac hSarasota Region
Wo r l d - c l a s s o n l I n e M e d I a Pa r t n e r s
OPENING THE channels of
COMMUNICATION
Partnership with The New York TimesDelivering a highly loyal and engaged global audience of influencers. Our collaboration with The New York Times is all about creating local ownership through innovative fixed positioning using various New York Times channels —both print and digital—all designed to maximize our reach to more than 40 million unique NYT monthly readers worldwide.
Architectual DigestOne of the world’s leading business news organizations. The Sotheby’s International Realty network alignment with Architectual Digest encompasses an integrated online partnership through commanding presence on archdigest.com and now attracts on average more than 900,000 unique monthly visitors, consuming about 10 pages per visit.
Global WSJ.comThe Business of Extraordinary Living. Our ongoing collaboration with The Wall Street Journal offers an exciting array of opportunities to showcase the homes represented by our network to the global audience that relies on The Wall Street Journal for their daily source of insights into both micro and macro financial economic landscapes.
The Daily TelegraphExclusive. Integrated. Targeted. Our exclusive partnership celebrates the “World’s Best Places to Live” by featuring extraordinary locations around the world integrated with our network ’s listing inventory, making this a powerful and targeted vehicle to reach a global audience.
Wo r l d - c l a s s P r I n t M e d I a Pa r t n e r s
The Wall Street Journal1,878,927 readers worldwide | Average income: $315,548
The New York Times1,500,000 readers worldwide | Average household income: $109,304
International New York Times242,073 readers worldwide | Average income: $286,743
Country Life40,408 readers worldwide | Average income: $140,000+
The Robb Report Collection200,000+ readers worldwide | Median income: $1.375 million
Luxury Properties102,200 readers worldwide | Average income: $1.2 million
The Globe and Mail900,000 readers worldwide | Average income: $100,000+
OPENING THE channels of
COMMUNICATION
Boston Magazine1,000,000 + readers worldwide | Average income: $200,000 +
Ocean Home216,000 readers worldwide | Average income: $1.2 million
A N O N L I N E G A L L E RY O f f I N E p R O p E R t Y
SothebysRealty.com and PremierSothebysRealty.com
Averaging 400,000 visitors and 4,000,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all over the world—with over 33% coming from countries other than the United States. We offer both language and currency conversion, high-resolution photography, and multi-lingual videos on each of our exclusive listings. These same best-in-class features are available in the Florida and North Carolina markets exclusively on premiersothebysrealty.com.
dynamicdigital
marketing
E x t E N d E d E x p O s u R E . R E A L R E s u Lt s .
Online Listing Syndication
With nine out of ten buyers beginning their real estate search online, the plan to sell your home must utilize proper Internet exposure. Our approach includes Web sites far beyond sothebysrealty.com and premiersothebysrealty.com in an effort to target buyers on the Web. Specifically, we employ ListHub to power the distribution of listings our network represents to all of the leading Web sites where consumers search for real estate. ListHub also provides comprehensive marketing reports that detail the traffic generated for your home on each of these Web sites, including sothebysrealty.com.
dynamicdigital
marketing
H I G H tO u C H
SIR Mobile App
In 2013, worldwide, there were more internet searches on a mobile device than a computer. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view proper ties based on GPS location, address, city or zip code. The application displays detailed proper ty information and is available on the iPhone, Android and Blackberr y as well as feature phones. When a user is ready to see a property, the “Call” feature connects them with one of our sales associates ready to show your home.
dynamicdigital
marketing
dY N A m I C d I s p L AY
eGallery
eGallery is a real time, dynamic property slideshow designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.
dynamicdigital
marketing
Naples, FL$13,900,000