sarangan research evaluation.pptx

7/30/2019 SARANGAN Research Evaluation.pptx

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Research Methodology in

Marketing

B.SARANGAN

EU/IS/2007/MS/65


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Evaluation criteria

Researches

Evaluation of researches


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Abstract

Is the abstract less than 250 words?

Does the author provide a word count?

Background and significance

is the summary of existing knowledge relevant and

sufficient?

Type of study Qualitative?

Quantitative?

Mixed?

Exploratory?


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Specific Aims/Objectives/Hypothesis

Are the study hypothesis present, clearly stated,

measurable, and appropriate?

Methodology

Is the study design adequately described?

Randomized

Phenomenology

Focus group


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Sample

Is the sample size determination appropriately?

Procedure/ Protocol

Have independent and dependent variable been

identified and operationally defined?

Have confound variables been fully discussed?


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Data Collection/Instrumentation

Have methods of data collection and instrumentation

been fully described?

Have all the data collection instruments or lists of

variables to be collected been provided?

Data Analysis

Are appropriate analytic procedure proposed?


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A- Cost volume-profit analysis on poultry

farming in the manmunai-north

divisional secretarial division of the

Batticaloa district.

B- The study of customer switching behavior

toward carbonated soft drink market.

C- The labor management relationship for

achieving organizational objectives an

empirical study on state banks of Sri Lanka.


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Abstract Is the abstract less than 250 words?

Does the author provide a word count?

Background and significance Is the summary of existing knowledge

relevant and sufficient?

Type of study Qualitative?

Quantitative?

Mixed?

Exploratory?

A B C

YES NO YES

NO NO NO

NO YES YES

x X X


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Specific Aims/Objectives/Hypothesis

Are the study hypothesis present,

clearly stated, measurable, and appropriate?

Methodology

Is the study design adequately described?

Randomized

Phenomenology

Focus group

A B C

NO NO YES

X X X


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Sample

Is the sample size determination

appropriately?

Procedure/ Protocol

Have independent and dependent variable

been identified and operationally defined?

Have confound variables been fully discussed?

A B C

NO YES YES

NO YES NO

- - -


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Data Collection/Instrumentation

Have methods of data collection and

instrumentation been fully described?

Have all the data collection instruments or

lists of variables to be collected been provided?

Data Analysis

Are appropriate analytic procedure proposed?

A B C

YES YES YES

NO YES YES

YES YES YES


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sarangan research evaluation.pptx

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