sarah leary - how to get members to build successful sub-groups within your community
TRANSCRIPT
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FeverBee SPRINTIntroducing Nextdoor
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Nextdoor is the private social network for the neighborhood
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There are social networks for many important parts of our lives
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Yet there is no social network for the part of our livesclosest to home
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Social networks in a neighborhood lower crime, improve public health and raise test scores. Robert Putnam, Harvard Professor and Author, Bowling Alone
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29% of Americans know only a few of their neighbors and 28% know none of their neighbors by name. Pew Research Center, June 2010
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Nextdoor helps bring back a sense of community to the neighborhood
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Built from the ground-up for the neighborhood
Private Real names and address verification; no public access
Local Discrete neighborhood boundaries; map-based UI
Useful Recommendations, classifieds, events, crime/safety, and more
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An entire year devoted to product-market fit
176Neighborhoods
2 YEARS AGO
0
5,000
10,000
15,000
20,000
25,000
LAUNCH 1 YR 2 YR
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Today, over 30% of U.S. neighborhoods use Nextdoor
44,710Neighborhoods
TODAY
0
5,000
10,000
15,000
20,000
25,000
LAUNCH 1 YR 2 YR 3YR
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San Francisco 95%
Chicago 66%
Denver 92%
San Diego 81%
Seattle 90%
Dallas 65%
San Jose 81%
Atlanta 79%
Portland 82%
St Louis 64%
Austin 82%
Cincinnati 78%
Penetration in major cities is strong and growing
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41% growth in neighborhoods over last 3 months
46% of members have contributed content
2M member messages sent per day
20k member invitations sent per day
60 new neighborhoods launch every day
Member engagement is very strong
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Everyday use cases
Community Issues 22%
Classifieds 14%
Recommendations 26%
Events 11%
Crime and Safety 20%
Other 7%
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Nextdoor is the lifeline to the neighborhood
Meet your neighbors
Borrow a ladder
Organize a block party
Discover a handyman
Receive an urgent alert
Find your lost pet
Neighborhood watch
USEFUL ESSENTIAL
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How to build successful sub-groups
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• Find a champion • Define the community • Reach critical mass • Foster growth and engagement • Support member-driven moderation
Key ingredients to building community
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We have a multi-step process for finding good Founding Members
Apply
Define neighborhood
Verify address
Recruit neighbors
Launched neighborhood
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Founding Members apply
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Founding Members define neighborhood boundary and name
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Members verify their address
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A neighborhood needs 10 verified members in 21 days to launch
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Founding Members must be successful at every step to launch
Apply
Define neighborhood
Verify address
Recruit neighbors
Launched neighborhood
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Thousands of postcards sent by members every day
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Engagement is driven through mobile apps and daily emails
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• Special attention from our support team • Member resources • Leads Forum • Leads meet-ups • Member-driven moderation
• Mute • Flag • Nearby Neighborhoods • Email settings
Supporting our neighborhood Leads
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Sub-groups should be built from the ground up