sarah giffin and caitlin murphy. what is shopbop.com? founded in 2000 by a group of boutique owners...
TRANSCRIPT
![Page 1: Sarah Giffin and Caitlin Murphy. What is Shopbop.com? Founded in 2000 by a group of boutique owners Headquarters located in Madison, Wisconsin One of](https://reader035.vdocuments.us/reader035/viewer/2022062619/5517c411550346892b8b4acd/html5/thumbnails/1.jpg)
Sarah Giffin and Caitlin Murphy
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What is Shopbop.com?
• Founded in 2000 by a group of boutique owners
• Headquarters located in Madison, Wisconsin
• One of the largest online retailer in the world.
• Bought by Amazon in 2006• One stop shop for high-end, luxury items• Items range from dresses to denim,
swimwear to shoes.
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Target Market
• Rich, young professionals and undergrads
• Educated, fashion forward women who have time and money to spend on themselves.
• Dealer-Chic
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Value Proposition• Shopbop guarantees only quailty, authentic designer
merchandise. • Trust within the customers and the designers themselves
Shop well. Shop happy. Shopbop.
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Current Marketing Strategy
Digital:
-“Shoptalk” blog
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Current Marketing Strategy
Non Digital:
-Featured in newspaper and magazine ads
-Donate products and help raise money for different causes
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Current SWOT Analysis
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Deficiencies in the Marketing Strategy
• Facebook page is not generating enough user traffic
• Very little customized applications• Not enough consistency in sharing
links on the page that would take consumer directly to the website.
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New Strategy
• Facebook Page• 96% of people under 30 have
joined a social media network.• Shopbop only has 500,000 fans• “We don’t have a choice on
whether we DO social media, the question is how well we do it”
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Implementation Plan
Step 1– Hire a Social Advertising Team
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Implementation Plan
Step 2- Customize Apps
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Implementation Plan
Step 3-Create more Campaigns
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Implementation Plan
Step 4-Create Facebook Ads and Sponsored Stories
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Implementation PlanStep 5-Using Social Media Metrics
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New SWOT analysis