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Mission Statement

Marketing Plan

Promotiion

Flavors

Style Guide

Outdoor Advertisement

Merchandising Apparel

Merchandising Apparel

Stationery

Product Development

Website

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MISSION STATEMENT

“kissable lips” is the world’s leading makeup (lip makeup) authority among both professional makeup artists and consumers. It’s meant to be a high-end cosmetics brand that markets teens and women. Kissable Lips includes a variety of colors to choose from that best fits your skin tone and desired choice for day and evening wear. It also comes in different textures to give your lips a more radiant and fun look. It will make your lips dazzling and more attractive. kissable lips is created for all skin types. It’s hypoallergenic and has been tested to prevent allergic reactions by being kinder to your skin than the usual cosmetics. This line is conceived to embrace all consumers and is there to meet costumer’s need for high quality services. kissable lips will make any girl or woman feel good. This product line can be found in department stores and on the web.

“Where the heavenlytaste begins”

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MARKETING PLAN

“kissable lips” offers a line of products that are eye-catching to so many. Its primary competitor is LIP SMACKERS. They both have comparable prices and come in variety of flavors. For now, kissable lips comes out in four flavors: watermelon, strawberry, kiwi, and chocolate. The marketing strategy, store displays, packaging design, and advertisements has a done a successful job in drawing costumers in buying the products and being happy with what they’ve purchased.

“kissable lips” headquarters are located in Santa Monica, California, and the secret formula for the lip products are prepared in a laboratory in the same district. This cosmetics line is generally created for teenagers, but any girl or woman who desires to see what kissable lips taste like, can use it. Style guide books teach the consumers how to create their own look by choosing the right lip makeup that best fits their taste and look.

“kissable lips” is now being advertised everywhere. It is seen in magazines, on cars, and billboards. These advertisements are portrayed in a colorful manner to be eye-catching to the public. It also has a website for consumers to visit and check out all the available products and the new upcoming releases. The website is also designed in a colorful mode to attract consumers and have them enjoy browsing through the site.

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FLAVORS

watermelon

kiwi

strawberry

chocolate

Love LetterTW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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C=9 M=56 Y=29 K=0 C=22 M=2 Y=82 K=0 C=34 M=58 Y=73 K=17 C=11 M=99 Y=93 K=6

C=11 M=84 Y=64 K=1 C=40 M=20 Y=66 K=1 C=40 M=59 Y=59 K=19 C=11 M=72 Y=47 K=0

C=73 M=12 Y=85 K=1 C=53 M=16 Y=94 K=1 C=48 M=69 Y=69 K=49

C=85 M=38 Y=88 K=32 C=0 M=0 Y=0 K=100 C=54 M=74 Y=73 K=76

Love LetterTW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

STYLE GUIDE

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1859 kissable lips ave. la, ca 90025 [email protected] phone: (1818)204-9876 mobile: (310)570-7936

www.kissablelips.com

kiss

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1859 Kissable Lips Ave. Los Angeles, CA 90025

kissable l

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Sara Mangoli

Kissable Lips

President

1859 Kissable Lips Ave.

Los Angeles, CA 90025

[email protected]

Phone: (1818)204-9876Mobile: (310)570-7936

President



[email protected]

www.KissableLips.com

Phone: (1818)204-9876Mobile: (310)570-7936

President

kissable l

ips

Sara Mangoli

Kissable Lips

President



[email protected]

Phone: (1818)204-9876Mobile: (310)570-7936

President



[email protected]

www.KissableLips.com

Phone: (1818)204-9876Mobile: (310)570-7936

President

kissable l

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STATIONARY

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OUTDOOR ADVERTISEMENT

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PRODUCT DEVELOPMENT

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MERCHANDISING APPAREL

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PROMOTION

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Home About Products BlogWhere To Buy

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kissable lips

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kissable lips kissable lips “Where the heavenly taste begins”

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WEBSITE

SPOKESWOMAN

TAYLOR SWIFT

Sara MangoliApplied Branding

Winter 2012

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