sara lee final1
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TRANSCRIPT
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Habilidades DirectivasIntensive Trainning S.L
María del CantoLluis Pallardó
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Lluis Pallardó María del Canto
We represent: SARA LEE´S SALES TEAM
We need 3 minutes of your time…
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1. Who are we?
2. What do we sell?
3. Why does everybody like us?
4. Buddy! Keep this in mind!
TODAY´S MENU:
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OPERATIONS in over 40 countries!
WHO ARE WE?
- Founded in Illinois (1939)
40.000
EMPLOYEES
WORLDWIDE!!!
- Headquarters in Utrecht
PRODUCTS in over 180 countries!
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CHRONOLOGY
1939
CONSOLIDATED FOODS CORPORATION
1956 ACQUISITION OF KITCHENS OF SARA LEE
1985 ADOPTION OF SARA LEE AS THE CORP. NAME
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ACCEPTANCE OF BINDING OFFER BY UNILEVER TO SELL:
Bodycare European detergents
IT GOES ON…NEW ORIENTATION: DIVESTITURE AND FOCUS ON CORE BUSINESS
Food Beverages
2005
2008
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WE ALREADY KNOW EACH OTHER!
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WHAT DO WE SELL?
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WELLNESS & NUTRITION
ENVIRONMENT
SOCIAL RESPONSIBILITY
WHY DOES EVERYBODY LIKE US?
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OUR SLOGAN…
“EVERYBODY DOESN’T LIKE SOMETHING, BUT NOBODY DOESN’T
LIKE SARA LEE”
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SUMMARY
Our company, Sara Lee is an American global consumer-goods company.
We sell our products in over 180 countries.
Our business is brands, although…
We are now specially focused on food and beverage.
Some of our more known brands are:
Marcilla, Bimbo and Hornimans.
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CONCLUSIONS
Our company Sara Lee has a 70-year long experience in the branding business.
Our strength lies in our expertise and in our dynamic branding system.
We take great care in the fact that our brands represent high quality and great value for millions of consumers around the world who use our products every day.
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Do you have any questions?
Well, SORRY!
We are not allowed to talk…
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OOPS… WE FORGOT SOMETHING!
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