sara garcia vega 02
DESCRIPTION
GRAPHIC DESIGN PART II LOGO EVOLUTION GRAPHIC DESIGN WHICH IS THE BEST AND THE WORST? Engraving (a kind of drawing) SUNLIGHT The first brand identity In 1886 - 3000 tons of the product In 1910 - 60000 tons of the product WHICH IS THE BEST AND THE WORST? SHELL XEROX WHICH IS THE BEST AND THE WORST? BMW WHICH IS THE BEST AND THE WORST? WHICH IS THE BEST AND THE WORST? NIKE WHICH IS THE BEST AND THE WORST? IBM CANON WHICH IS THE BEST AND THE WORST? GOOGLE WHICH IS THE BEST AND THE WORST?TRANSCRIPT
![Page 1: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/1.jpg)
GRAPHIC DESIGNPART II
![Page 2: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/2.jpg)
LOGO EVOLUTIONGRAPHIC DESIGN aaaa
![Page 3: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/3.jpg)
APPLE
Engraving (a kind of drawing)
WHICH IS THE BEST AND THE WORST?
![Page 4: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/4.jpg)
SUNLIGHT
The first brand identity
In 1886 - 3000 tons of the productIn 1910 - 60000 tons of the product
![Page 5: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/5.jpg)
SHELL
WHICH IS THE BEST AND THE WORST?
![Page 6: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/6.jpg)
XEROX
WHICH IS THE BEST AND THE WORST?
![Page 7: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/7.jpg)
BMW
WHICH IS THE BEST AND THE WORST?
![Page 8: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/8.jpg)
NIKE
WHICH IS THE BEST AND THE WORST?
![Page 9: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/9.jpg)
IBM
WHICH IS THE BEST AND THE WORST?
![Page 10: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/10.jpg)
CANON
WHICH IS THE BEST AND THE WORST?
![Page 11: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/11.jpg)
WHICH IS THE BEST AND THE WORST?
![Page 12: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/12.jpg)
KODAK
WHICH IS THE BEST AND THE WORST?
![Page 13: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/13.jpg)
MICROSOFT
WHICH IS THE BEST AND THE WORST?
![Page 14: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/14.jpg)
VOLKSWAGEN
WHICH IS THE BEST AND THE WORST?
![Page 15: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/15.jpg)
MASTER CARD
WHICH IS THE BEST AND THE WORST?
![Page 16: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/16.jpg)
FIREFOX
WHICH IS THE BEST AND THE WORST?
![Page 17: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/17.jpg)
PEPSI-COLA
WHICH IS THE BEST AND THE WORST?
![Page 18: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/18.jpg)
LG
LG = Lucky (chemical cosmetic company) + Goldstar (radio manufacturing plant)
WHICH IS THE BEST AND THE WORST?
![Page 19: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/19.jpg)
MERCEDES
WHICH IS THE BEST AND THE WORST?
![Page 20: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/20.jpg)
GENERAL ELECTRIC
WHICH IS THE BEST AND THE WORST?
![Page 21: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/21.jpg)
NOKIA
WHICH IS THE BEST AND THE WORST?
![Page 22: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/22.jpg)
FORD
WHICH IS THE BEST AND THE WORST?
![Page 23: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/23.jpg)
WALMART
WHICH IS THE BEST AND THE WORST?
![Page 24: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/24.jpg)
BATMAN
www.youtube.com/watch?v=HSgpu0aGKG8&feature=related
WHICH IS THE BEST AND THE WORST?
![Page 25: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/25.jpg)
AT&T
http://www.youtube.com/watch?v=lNh9LOQNLMc
WHICH IS THE BEST AND THE WORST?
![Page 26: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/26.jpg)
COCA-COLA
WHICH IS THE BEST AND THE WORST?
![Page 27: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/27.jpg)
EXERCISEThe logotypes in 2040?
![Page 28: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/28.jpg)
THE DESIGN PROCESSGRAPHIC DESIGN
![Page 29: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/29.jpg)
THE DESIGN PROCESS
IDENTIFY PROBLEM
BRAINSTORM
DESIGN
YESNO
I need a brand identity,I want to write a book,I have to design a website....
Choose an idea,make the design.
Ideas to solve the problem,SKETCHES.
Is it a good design?Does the design fit with the problem?
Show the design to the clients
TEST&EVALUATE
SHARE SOLUTION
![Page 30: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/30.jpg)
THE DESIGN PROCESS
PROBLEM: a new character for a book for kids
BRAINSTORM: mouse, rabbit, horse... SKETCHES
![Page 31: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/31.jpg)
THE DESIGN PROCESS
DESIGN: choose an idea, make a design
![Page 32: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/32.jpg)
THE DESIGN PROCESS
TEST&EVALUATE: does the design fit with the problem?
Gelín Pérez Pepín Pérez
![Page 33: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/33.jpg)
THE DESIGN PROCESS
SHARE SOLUTION: now we can design the new book
![Page 34: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/34.jpg)
SKETCHES - RESULTS
![Page 35: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/35.jpg)
SKETCHES - RESULTS
MARISMAWELLNESSCENTERCHARLAS
RECÍCLATESala 5 y 6 · 16.00 hel 4 de noviembre
Mauris et sodales mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin at bibendum justo. Morbi quis mi ante. Curabitur sodales turpis eu nisi faucibus gravida.
MARISMAWELLNESSCENTERTALLERES
COCINA DE NAVIDADSala 7del 16 al 24 de diciembre
Phasellus congue dig-nissim sapien, a elementum urna ves-tibulum non. Phasellus leo diam, pretium sit amet suscipit com-modo, venenatis sed est. Vestibulum vitae augue ligula, elemen-tum posuere.
UT SIT AMET PURUS ID PURUS ULTRICIES VULPUTATE BIBENDUM EU NISI. PHASELLUS QUIS LACUS TURPIS. SED UT METUS IN EROS BIBENDUM.
MARISMAWELLNESSCENTEREVENTOS
CINE DEPORTIVO
¡entrada gratuita!
PELÍCULASEquipo Marshall · 16 diciembre 17.00Million dollar baby · 19 diciembre 19.00Carros de fuego · 24 diciembre 16.00
Salón de actosdel 16 al 24 de diciembre
![Page 36: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/36.jpg)
SKETCHES - RESULTS
ÓscarRuizdelCastillo
609 541 [email protected]
AUXILIARDE PRODUCCIÓN
ÓscarRuizdelCastillo
![Page 38: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/38.jpg)
SKETCHES - IDEAS
Text columns, pictures, layout...
![Page 39: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/39.jpg)
SKETCHES - IDEAS
Text columns, pictures, layout...
![Page 40: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/40.jpg)
TEXT COLUMNS
Book about housing
![Page 41: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/41.jpg)
TEXT COLUMNS
![Page 42: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/42.jpg)
TEXT COLUMNS
![Page 43: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/43.jpg)
TEXT COLUMNS
Different number of columns dinamizes the design
![Page 44: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/44.jpg)
DESIGNING EVERYTHINGGRAPHIC DESIGN
![Page 45: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/45.jpg)
RUTH BEITIA / BRIEFING
Spanish athletic.High jumper.She holds the current Spanish records.
![Page 46: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/46.jpg)
RUTH BEITIA / LOGOTYPE
RUTHBEITIA
RUTHBEITIA
![Page 47: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/47.jpg)
RUTH BEITIA / BRAND IDENTITY
RUTHBEITIA
Ruth Beitia Vila666 555 444 [email protected]
www.ruthbeitia.com
![Page 48: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/48.jpg)
RUTH BEITIA / BRAND IDENTITY
RUTHBEITIA
INELECMAINGENIERÍA Y SERVICIOS
piélagos
www.ruthbeitia.com
SUSVER
RUTHRUTHBEITIA
RUTHBEITIARUTHBEITIARUTHBEITIARUTHBEITIA
RUTHBEITIA
RUTHBEITIA
INELECMAINGENIERÍA Y SERVICIOS
piélagos SUSVER
www.ruthbeitia.com
![Page 49: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/49.jpg)
RUTH BEITIA / WEB SITE
![Page 50: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/50.jpg)
BICHO / BRIEFING
I want to write and illustrate a book for kids.
![Page 51: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/51.jpg)
BICHO / MAIN CHARACTER
Find the main character and the story for the book.
![Page 52: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/52.jpg)
BICHO / THE NAME
El Bicho
![Page 53: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/53.jpg)
BICHO / SUPPORTING CHARACTERS
![Page 54: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/54.jpg)
BICHO / THE LAYOUT
![Page 55: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/55.jpg)
BICHO / THE BOOK
![Page 56: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/56.jpg)
BICHO / MERCHANDISING
![Page 57: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/57.jpg)
BICHO / WEB SITE
![Page 58: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/58.jpg)
LRA / BRIEFING
Redesign the brand identity of a lawyer´s office.
![Page 59: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/59.jpg)
LRA / LOGOTYPE
LuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
![Page 60: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/60.jpg)
LRA / BRAND IDENTITY
LuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONALLuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
LuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
LRALuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
![Page 61: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/61.jpg)
LRA / WEB SITE
![Page 62: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/62.jpg)
WEB SITESGRAPHIC DESIGN
![Page 63: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/63.jpg)
MESÓN PUENTE VIEJO
![Page 64: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/64.jpg)
HORTIGÓN
![Page 65: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/65.jpg)
LA VENTANITA
![Page 66: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/66.jpg)
LA VEGANA
![Page 67: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/67.jpg)
FINAL EXERCISEGRAPHIC DESIGN
a
![Page 68: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/68.jpg)
EXAMPLEDesign your ownbrand identity and makea presentation
![Page 69: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/69.jpg)
ANVERSUS / SARA GARCÍA VEGA
SUSVER
![Page 70: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/70.jpg)
ANVERSUS / SARA GARCÍA VEGA
SUSVER
SUSVER
![Page 71: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/71.jpg)
ANVERSUS / SARA GARCÍA VEGA
![Page 72: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/72.jpg)
EXERCISEDesign your ownbrand identity and makea presentation
![Page 73: sara garcia vega 02](https://reader030.vdocuments.us/reader030/viewer/2022033106/568c4db21a28ab4916a4f5ed/html5/thumbnails/73.jpg)
THANK YOUuntil next time!