sapphire now: improve the hiring process with mobile and collaborative recruiting

Improve the Hiring Process with Mobile and Collaborative RecruitingSuccessFactors Recruiting Execution

Peter BrasketDirector, SuccessFactorsCofounder, [email protected]

© 2012 SAP AG. All rights reserved. 2Customer

Goals Workforce Planning

Performance Compensation Succession AnalyticsRecruiting Learning Jam

Employee Central

BizX Insights

AlignGet people workingon the right things

Optimize Find the right peopleand make them great

Accelerate Run the business better

The Recruiting Execution “Fit”: SuccessFactors-SAP

SuccessFactors BizX Suite

SAP HCM

Core HR and Payroll

Time & Attendance

Management

Workforce Planning & Analytics

SAP HCM


Improving the Hiring ProcessAttract, Engage, Select, Measure


Attract & Engage Step One: Face Reality on the Talent Shift

Off Line Active Passive


Search Engines (SEO)

Social Media Networks

Search Engines (SEM)

Major Job Boards

Niche Job Boards

Aggregators (Sponsored)

Talent Community

Career Site

Aggregators (Organic)

SEO Sitemaps

XML Feeds

Email Alerts

RSS Feeds

Managed Spend

Widgets

Mobile

J2W Managed Automated Routing

Recruitment MarketingPlatform

Sponsorship Job Category Source

PREMIUM123 Engineering Dice

PREMIUM123 Engineering EngineerJobs.com

PREMIUM123 Engineering Indeed PPC

Support HR & the Hiring Process by Automating your Reach to the Talent Shift


Enabling these new Channels produces Immediate Results


These new Channels reach Passive Talent, generate Faster Hires, and lower Recruiting Costs


MOBILE AS A RECRUITINGENABLER


How Important is Mobile to Recruiting

1) Search & Promote key job categories ONLY

ExampleUS Subsidiary

German Chemical Company

2012Total

VisitorsMobile Visitors

Mobile %

Jan 113,389 9,583 9%

Feb 120,730 11,963 10%

Mar 123,386 13,950 11%

Apr 123,590 15,225 12%

May 102,202 13,000 13%

June 103,907 13,096 13%

July 123,388 17,809 14%

Aug 121,806 17,492 14%

Sept 124,187 18,216 15%

2) Capture into Talent Community – do NOT force into ATS


Mobile is NOT a Source: it’s a Sourcing Enabler

Source: SuccessFactors Client: Recruiting Dashboard


SEARCH ENGINE OPTIMIZATION

433 MILLION GOOGLE SEARCHES IN MAY FOR JOBS/CAREERS

ARE YOUR JOBS VISIBLE?

Search Engines as Example: Mobile only Enables what can be Found by Google!

Google Keyword May 2012 Global Searches

Job 226,000,000

Employment 124,000,000

Career 83,100,000

Source: Google Keyword Tool

https://adwords.google.com/o/Targeting/Explorer?ideaRequestType=KEYWORD_IDEAS&__u=5070286448&__c=2956083128


Attracting Passives – Not an Oxymoron: SEO Example – BASF-US

Quick Check for your Careers Page:# of Pages indexed by Google

469,000 Pages Indexed in Google….


Why does this Matter? FTSE 100 career visibility: Google

The FTSE 100 “Ps”

Career Pages Indexed

Pearson UK 1

Petrofac

62,100a

a this is actually all website pages,

including careers

Polymetal International 0

Prudential 6

Great Potential for UK/EU Employers





SuccessFactors Comparable Company

Pearson UK 1 Pearson US

Petrofac

62,100a


including careers

Xcel Energy

Polymetal International 0 URS

SuccessFactors Recruiting Marketing Client Comparables







Career Site Powered by SuccessFactors

Pearson UK 1 Pearson US 125,000 http://jobs.pearson.com/

Petrofac

62,100a


including careers

Xcel Energy 143,000 http://jobs.xcelenergy.com/

Polymetal International 0 URS 156,000 http://www.urs-jobs.c

om/

SuccessFactors Recruiting Marketing Client Comparables

http://jobs.pearson.com/


http://jobs.xcelenergy.com/


http://www.urs-jobs.com/







Career Site Powered by SuccessFactors

Pearson UK 1 Pearson US 125,000 http://jobs.pearson.com/

Petrofac

62,100a


including careers

Xcel Energy 143,000 http://jobs.xcelenergy.com/

Polymetal International 0 URS 156,000 http://www.urs-jobs.c

om/

40,000+ SEO Visitors in May 2012

Visibility = Thousands of Passives/Semi-Passives Monthly









Attracting Passives = 30-40 Applies for a Hire

vs. 100+ Applies needed for a Hire from “Active” sources

Search Engines via Mobile & Wired: Business CaseVERY EFFICIENT Recruiting Channel


GET COLLABORATIVE:BUILD TALENTPIPELINES


Let them Collaborate with youImproving the User Experience: no more Apply or Goodbye

Multiple Engagement Options – Join Talent Community, RSS feeds, Job Alerts, Social Integration – GIVE THEM OPTIONS

Capture passivesCapture passives

Market job categoriesMarket job categories

Keyword job searchKeyword job search

Social networksSocial networks

Geographic

search

Geographic

searchEmphasize key jobs Emphasize key jobs


Enable Social Integration –FB, LinkedIn, Twitter, YouTube, Pinterest… - SHOWCASE YOUR EMPLOYER OF CHOICE SAVVY

Collaborate Via any Social Media they Prefer


Why? Because the Business Case says So:Social Media Conversion Data

Enable Social Integration –FB, LinkedIn, Twitter, YouTube, Pinterest… - SHOWCASE YOUR EMPLOYER OF CHOICE SAVVY

Source: SuccessFactors/Jobs2Web Analytics

Because Social Drives Conversions


Engage Visually – Job Maps, Hard-to-Fill Links, Talent Communities…

Job Search MapWidget

Job Search MapWidget

Bon Secours – Job Map Widget

Let Talent Collaborate Visually on your Career Site



Bon Secours – Job Map Widget

Let Talent Collaborate Visually on your Career Site



Bon Secours – Job Map Widget drives 95 hires

YTD


Why? Because the Business Case says So:Map “Widget” Hiring Data


Collaboration: AUTOMATE ITSAP E-Recruiting ATS User


Automate Collaboration Business Case: Faster time-to-fill

SuccessFactorsRecruiting Marketing

Client:

Defense Industry

2011 to 2012:

Material Improvement in

Time-to-Fill

Has

Material Impact on Revenues &

Operations



Annually Saves $600K (40%)- Fully Integrated- Real Time All System Reporting- Centralized & Linked Data

Results: (1.5 to 2X better!)- Total Hires: 500- Time To Fill: 6 Weeks- Cost To Fill: $2,000

Recruitment Marketing Platform impactBusiness Case: reduce cost-per-hire

Source: SuccessFactors/Jobs2Web Client

SuccessFactorsRecruiting Marketing

Client: Healthcare


Automated Measurement leads to operational improvement & excellence

28

Major Channel Visitors SubscribesApply Starts

Visit To Apply

CareerSite 5,010,651 211,165 440,282 8.8%Career Site Backlinks 3,588,086 159,988 325,156 9.1%Category Group Menu 487,633 8,468 23,235 4.8%Map Widget 54,206 2,361 5,830 10.8%Search Box 880,726 40,348 86,061 9.8%

Job Aggregator 3,530,521 215,220 308,425 8.7%Job Boards - Monster 79,090 20,063 23,909 30.2%Job Boards - Major 87,436 21,031 26,807 30.7%

CareerBuilder 68,226 17,022 21,653 31.7%Dice 6,353 1,905 2,379 37.4%The Ladders 12,857 2,104 2,775 21.6%

Job Boards - Niche 267,918 49,766 68,893 25.7%Pay-Per-Click 560,119 29,314 37,540 6.7%Search Engine 663,449 22,028 37,804 5.7%Social Network 56,121 7,069 9,181 16.4%Talent Community 2,779,857 18,860 276,374 9.9%

Grand Total 13,035,162 594,516 1,229,215 9.4%

Jobs2web Source/Candidate DataApply

Complete

Qualified HiresApply

To Hire411,799 75,180 12,119 34.0296,685 50,073 9,644 30.821,521 7,551 299 72.07,359 778 216 34.1

86,234 16,778 1,960 44.0224,599 28,457 1,920 117.025,659 2,465 148 173.427,715 3,538 304 91.222,202 2,336 262 84.72,340 961 32 73.13,173 241 10 317.3

54,864 5,114 393 139.632,508 3,221 266 122.229,106 4,713 989 29.410,681 1,316 82 130.3

164,973 16,210 1,449 113.9981,904 140,214 17,670 55.6

ATS Applicant Status DataCost Per

VisitorCost Per Qual App

Cost Per Hire

$0.05 $3.23 $20.03$0.05 $3.63 $18.87$0.03 $2.21 $55.73$0.05 $3.82 $13.77$0.05 $2.45 $21.01$0.09 $11.09 $164.38$4.59 $147.31 $2,453.53$7.25 $179.15 $2,084.95$7.98 $233.16 $2,078.88

$11.05 $73.07 $2,194.36$1.47 $78.59 $1,893.99$0.87 $45.79 $595.82$0.75 $130.12 $1,575.62$0.06 $9.14 $43.57$2.44 $103.87 $1,666.94$0.05 $8.54 $95.50$0.19 $18.02 $143.00

Source & Platform Cost

SuccessFactors Recruiting Marketing – Advanced Analytics


SuccessFactors and SAP IntegrationRecruiting Marketing & Analytics Available NOW

Q1 / 2013 Under considerationQ4 / 2012H1 / 2012

Wave 1: Set the foundationpoint to point integration

Wave 2: Run end-to-end processesmiddleware integration

“Pay for performance“ process integration

SAP payroll and SuccessFactors compensation

Employee and organizational data middleware integration

“Attract-to-hire” process integration

Vacancy and candidate integration to SuccessFactors Recruiting Management

Further process integration (e.g. skills & competencies)

Talent Management and Shared Services integration

File based integration for employee and organizational data

File base integration for analytical data

Unified access with single-sign-on

Planned innovationsSolution today

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

NOW

Thank you!

Peter BrasketDirector, SuccessFactorsCofounder, [email protected]

sapphire now: improve the hiring process with mobile and collaborative recruiting

Documents