sapient nitro xi 2014_keynote_experiencetechnology_ravipal

37
FUTURE OF EXPERIENCE TECHNOLOGY

Upload: ravi-pal

Post on 18-Aug-2015

56 views

Category:

Marketing


0 download

TRANSCRIPT

FUTURE  OF   EXPERIENCE  TECHNOLOGY  

idea, story… action!

This is Marketing – Genius of Marketing

imagine new worlds

transport us

influence our experiences

You can’t learn what's wrong with the driver by looking into engine pieces

- anonymous

imagination needs fire power

a lot of it

in many ways

there is more

creative

media technology

marketing technology

what this might be ?

www.psfk.com

technology behind love

Brainwave sensor Voice sensor Heart rate sensor 3D algorithm tool & printer Visualization

ideas imagination

anytime anywhere

technology

experience technology

Once upon a time there was a marketer

a web campaign

an agency

an unknown tale

MARKETING

happily ever aster

Replace loyalty

program  

TECHNOLOGY and

upload.wikimedia.org/wikipedia/commons/

Global rollout

Platform need

Reusability

Tech. saves the day

New needs

technology is ONLY the start

https://www.flickr.com/photos/98761743@N00/

imagine a city of the future (Bengaluru in 2020)?

filmschoolrejects.com

flickr.com/photos/ccsinsight/ en.wikipedia.org/wiki/CarPlay

flickr.com/photos/homedecorandfashion/

en.wikipedia.org/wiki/CarPlay

today.mts.com.ua/posts/shopping-budushhego- upload.wikimedia.org/

experience of the future

Technology is now part of everyday experiences

future is virtual

future is physical

http://www.gasparotto.biz

physical

anytime digital

future is blended

we live our lives in a blended world

Show (off) time

In few years time most of the technology in this room will be obsolete

we have been here before

http://en.wikipedia.org/wiki/Early_Indian_epigraphy http://de.wikipedia.org/wiki/Datei:Facebook.JPG

ideator

maker polyglot

future is a mindset

mobile

location data

future is consumer driven

Interaction analytics

Device analytics

People analytics

Location analytics

future is mastering the intelligence

future is natural

future is human … even if it’s a machine

flickr.com/photos/atomictaco/

future is shaped by creators

future is shaped by visionaries

 flickr.com/photos/robfahey/ flickr.com/photos/aneyeformymind/ flickr.com/photos/home_of_chaos/ flickr.com/photos/centralasian/

You have one life, go create