sap social media analytics by net base

7/23/2019 Sap Social Media Analytics by Net Base

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SAP Solution BriefAnalytic Applications from SAPSAP Social Media Analytics

Gain Deep Brand and CustomerInsight with Social MediaAnalytics

Bene tsSolutionObjectives Quick Facts

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2 / 8 2013 SAP AG or an SAP a liate company. All rights reserved.

Objectives

What do your customersreally think?Social media has made sharing opinions and experiences with otherseasier than ever before. On Facebook, Twitter, and countless other forums,your buyers are engaging with friends and strangers alike detailing theirattitudes, preferences, and buying habits. These conversations provide thekeys to connect and innovate . But, how do you turn them into insight?

The SAP Social Media Analytics applicationby NetBase extracts public perceptions fromterabytes of social media buzz in real timeand presents them in dashboards. Withvisibility into current and potential custom-ers views on any topic, you can better under -stand how they feel about your brands,categories, products, and services whilestaying tuned to market issues and trends.

You can: Monitor brand health and equity morefrequently with fewer resources

Go beyond positive and negative sentimentsand into customer behavior and emotion

Gauge the social media impact ofmarketing campaigns and events

Track opinions on social, environmental,health, or political issues

Understand what is being said aboutyour competitors

The application is natively integrated withthe SAP Social OnDemand solution, lettingyou take action on analytics and engage withcustomers. It also o ers a robust applicationprogram interface that enables social mediainsights to be incorporated in other applica -tions and analytics.

What do your customersreally think?

Bene ts Quick FactsSolution


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Billions of insights at your ngertipsImagine you had access to a years worth ofconversations from the social Web. Imaginebeing able to ask any question and instantlygetting feedback in the form of likes, dislikes,opinions, emotions, and behaviors. Wouldyou ask about your brands, products, orcompetitors?

With SAP Social Media Analytics, you can askall of these questions. Delivered on demand,the application gives instant access to asocial intelligence warehouse containing thelast 12 months of preanalyzed social mediachatter selected from more than 165 million

sources. We keep this Big Data store currentby adding and analyzing posts every second upwards of 500,000 new posts per hour.If thats not enough, you can get real-timeaccess to Twitters rehose complete datastream with more than 250 million tweetsper day on average.*

You can put this application to work for youright now. All you need is a Web browser toinstantly access the software and start gain -ing powerful insights. There is no waiting forservers to be installed or data to be loaded just log in and go.

A years worth of social media intelligence frommore than 165 million sources is at your disposal delivered instantly in the cloud.

*Note: The full Twitter stream starts accumulating history from the point it is turned on.Twelve months of preanalyzed history is not available for the full Twitter stream.

Billions of insights at your ngertips

The advantage of accuratelyprocessing natural language

Dig deeper with intuitiveanalysis tools

Solution Bene tsObjectives Quick Facts


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The advantage of accuratelyprocessing natural languageMaking decisions based on inaccurate insightcan lead to missed opportunities and lostrevenue. This is something that you donthave to worry about with SAP Social MediaAnalytics. It uses a highly accurate natural-language processing engine to deconstructand analyze every post captured, going

beyond plain language to understand: Slang for example, recognizing that Mynew phone is sick! is a positive comment

Alternative spellings for example, luv,kewl, or gr8

Often-used shorthand for example,IMHO or ttyl

Common misspellings for example,teh/the

To extract insights, each sentence isdiagrammed and opinions, emotions, andbehaviors are interpreted. Unlike statisticalkeyword matching, this approach recognizescontext and goes far beyond simple senti -ment scoring. However, language is complex,and no language processor is perfect. SAP

Social Media Analytics provides transparencyby giving full access to posts behind the ana -lytics. If something looks askew, you can digdeeper and get the full context of the actualposting.

Are your products sick? That may be agood thing. Natural language processinghelps you understand what your customersfeel about your brand.






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Dig deeper with intuitiveanalysis toolsHow do people feel? Why are they talking?With SAP Social Media Analytics, you can gobeyond the words to understand emotionsand opinions people are expressing.

With interactive dashboards, you can zoomin on a time range, a geographic region, or

a variety of other facets. You can break thebuzz down into categories by grouping relatedwords or phrases to explore emergingthemes. For example, the buzz around a fooditem could be broken down into themes suchas taste, texture, and packaging. This enablesyou to devise better campaigns and targetproduct innovations.





You can also: Re ne searches and isolate brandcommentary with ambiguous names(such as Cheer)

Drill down to individual comments, presortedby precision and identi ed themes

Export data and graphics into presentations

or reports Subscribe to e-mail alerts that include keymetrics and top sound bites for your topics

You can even benchmark your brand againstothers and track performance over time withscorecards that include sentiment and pas -sion scores for multiple brands or products.

See gure on next page.

Take the extra steps needed to understand not only thewhat about markets, consumers, and the competition but also the why.


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Figure: Interactive dashboards let you analyze insights to better understand customers.






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Put the customer at the heartof your decisionsSocial networks have empowered customerswith instant access to information and theopinions of everyone they know and dontknow. Modern customers expect companiesto understand their needs and speak to themin a clear and relevant way. SAP Social MediaAnalytics gives the insight you need to put

the customer at the heart of decision making.

Drive innovation and help ensure thatyou provide what customers want by under -standing sentiment, opinions, and behaviorsaround your products and services. Trackreactions to your campaigns and competi -tors, and make adjustments in real timeto capitalize on emerging opportunities forengaging your audience in a relevant way.

And protect your brand by detecting r isksearly and reacting appropriately, while youmonitor whether issues are going viral orfading away.

All of this power is delivered on demand withsubscription-based pricing, which minimizesinitial investment and provides a predictable,low total cost of ownership with no IT over -head. In short, you can start immediately.

Your customers are talking right now.

Are you ready to listen?

Put the customer at the heartof your decisions


See your products, brand, competitors,and market through the eyes of yourcustomers. Imagine the possibilities.


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Summary

The SAP Social Media Analytics applicationby NetBase helps you track and monitorwhat your customers are saying about yourmarket, products and services, brands, andcompetitors on social media sites all overthe world. Delivered on demand with datafrom more than 165 million sources, thisapplication helps you better understand yourcustomers so that you can drive everythingfrom a better customer experience to more

innovative products and services. As a result,your customers are at the heart of your deci -sions with insights that you can act on. Objectives Grow brand equity Understand what customers want

Track the competition and di erentiateyour brand

Drive innovation

Solution

Cloud delivery with instant access toterabytes of social media data

Natural language processing for deep andaccurate customer insight

Scorecards with e-mail alerts trackingsentiment, passion, and competitor status

Interactive dashboards for investigationof attitudes, opinions, and behaviors

Benefts

Better brand management and greatercustomer loyalty

Improved competitive analysis and insight Early warning and monitoring of potentialPR issues

Low risk and minimal up-front investmentwith on-demand delivery

Learn moreTo nd out more, call your SAP representative

today or visit us online at www.sap.com /socialanalytics .

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sap social media analytics by net base

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