SAP Personas SBN 2013 Personalization without programming

Carl Terje Lippestad,

SAP Sales Executive Custom Development

Kurt Kristiansen,

SAP Nordic Mobility Advisor

© 2013 SAP AG. All rights reserved. 2

Agenda

Part 1: SAP UX

Part 2: SAP Personas Introduction

Part 3: SAP Personas Use cases

Part 4: SAP Personas Demonstration

SAP’s UI Evolution

© 2013 SAP AG. All rights reserved. 4

1. Provide consumer-grade UX for NEW applications (SAP UI5)

2. RENEW widely used use scenarios (SAP Fiori)

3. ENABLE customers to improve UX of their specific value scenarios (SAP Screen Personas)

Time

New

RENEW

ENABLE

NEW

Nu

mb

er o

f u

se S

cen

ario

s

Personas is a key part of SAP’s User Experience strategy:

Enable customers to improve their SAP GUI screens

© 2013 SAP AG. All rights reserved. 5

SAP’s Approach - Examples

New Renew Enable

SAP Customer Financial Fact

Sheet Leave Request

SAP Screen

Personas

© 2013 SAP AG. All rights reserved. 6

Fiori and Personas work together to enhance usability

Keeping Simple Things

Simple

Routine tasks

Most frequently used

transactions

Ready to run

Smartphone, tablets,

desktop

Personalization without

Programming

Specialized, routine tasks

All SAP GUI transactions

Personalize any

transaction in minutes

Desktop (Windows, Mac)

SAP Screen Personas SAP Fiori

© 2013 SAP AG. All rights reserved. 7

Personas empowers customers

Personalization without programming

Oil and

Gas

Change Labels

Conditional Formatting

Re-arrange

Change Colors

Hide & Merge

Automate Steps

© 2013 SAP AG. All rights reserved. 9

Personas makes users more productive Example: Verifying a Sales Order

Data in tabs

Clean, branded screen

7 clicks

1

2

3

4

5

6

7

1

1

2

3

4

5

6

7

With Personas

Without Personas

1 click

© 2013 SAP AG. All rights reserved. 10

Personas improves process flows Example: Create Notification Transaction

● Hierarchical tree which is rarely used

● Too many buttons

● Notification type needs to be selected from list via F4 help

● Complex hierarchical structure

● Too many buttons

● No templates for free text provided

● Unused / empty space

● Too many tabs, some not needed at all

● Some fields not needed

► ►

► ► ► ►

With Personas

6 clicks

4 clicks

5 clicks

~5 clicks

~14 clicks

2 clicks

~8 clicks

1 clicks

~11 clicks

~34 clicks

Without Personas

© 2013 SAP AG. All rights reserved. 11

Personas makes screens more intuitive Example: Paying a Vendor

● Intuitive where to enter data

● Pre-filled values speed process

● Overwhelming choices

● Must memorize many numbers

With Personas Without Personas

37 fields

4 fields

© 2013 SAP AG. All rights reserved. 12

Before you start using Personas, understand the process

Identify Processes

Simplify Processes

Analyze Data Requirements

Build Screens Using Personas

Automate Where Appropriate

© 2013 SAP AG. All rights reserved. 13

SAP Screen Personas

SAP GUI

ERP

Suite on HANA

Dynpro

CRM

SRM

Web Dynpro

Personas works

in the scenarios below

Personas does NOT work

in the scenarios below

© 2013 SAP AG. All rights reserved. 14

Business User

Productivity

Cost of

Personalization

User

Satisfaction

Training

Time

SAP Screen Personas enhances ERP usability

© 2013 SAP AG. All rights reserved. 15

Demo

Part 1: SAP Screen Personas Examples

Part 2: Build new screens

Part 3: Automation using scripting

Thank you

Contact information:

Kurt Iben Kristiansen

Kurt.kristiansen@sap.com

Nordic Mobility Advisor

© 2013 SAP AG. All rights reserved. 17

Videos

SAP Personas video:

SAP Personas demo at SBN:

Contact Bouvet stand

http://www.youtube.com/watch?v=gquHYSGHol8 (intro)

http://www.youtube.com/watch?v=tpMdktziC_8 (basic scripting)