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Mikael Östman Account Executive, Mobility Solutions SAP Mobile Platform & Mobile Apps

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As mobile adoption grows, the business imperative for mobile business is clear. However, enterprise mobility goes beyond mobile apps–it influences how you run your business. The presentatios is about Capgemini’s amazing mobile solutions’ success stories and how we can help you in your journey to mobility.

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Page 1: SAP mobile platform & mobile apps

Mikael Östman

Account Executive, Mobility Solutions

SAP Mobile Platform & Mobile Apps

Page 2: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 2

Mobile reshapes the enterprise

Connect Things Unwire People Unwire Content Connect Places

Page 3: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 3

Employees

& Partners 1,000s

100, 000s

Millions

Places

Scale of Mobile Enterprise

Content

Customers

Things

Page 4: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 4

Connect and mobilize

people, places,

content and things

like never before

Mobile Web

SMS Ap

ps

Mobile Security

Cloud

Big Data

BYOD

mPayments

M2M

MM

S

Enterprise App Store

Device Management

B2C Apps

B2E Apps

Mobile Analytics

Mobile Application Management Mobile Content Management

B2B Apps

Mobile App Platform

mCommerce

mMoney

HTML5 Native

mBanking

Multi-channel

Mobile Messaging

MMS InterConnect

Social

mWallet

Sensors

Remote Management

SAP mobile vision

Context Awareness

Page 5: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 5

Provide amazing mobile experiences like never before with SAP

Page 6: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 6

SAP Mobile Platform – at a glance

Agentry Mobiliser SUP

SAP Mobile Platform

Consumer Enterprise

SAP Mobile Platform

SAP

Systems 3rd Party

Systems

Cloud

Services

Unified Development Tools

Native Hybrid MDD SMS Mobile

Web

Support for all popular operating

systems and form factors

Multiple app architectures, built

with developer‟s choice of tool sets

Mobile platform for B2E, B2B, B2C

apps and deployable on-premise

or in the cloud

Connect to any back-end system

Page 7: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 7

Pre-built B2E, B2B mobile apps offered by SAP (subset) SAP Store

Finance

HR

Manufacturing

Supply Chain and Procurement

Service

LOB Apps

Information Technology

Sales

Analytics

SAP Cart Approval

SAP Sanctioned-

Party List

SAP Transport Notification and

Status

SAP Transport Tendering

SAP Inventory Manager*

SAP BusinessObjects

Explorer

SAP BusinessObjects

Mobile

SAP Strategy Management

SAP Employee Lookup

SAP HR Approvals

SAP Interview Assistant

SAP Learning Assistant

SAP Leave Request

SAP Manager Insight

SAP Timesheet

SAP Travel Receipt Capture*

SAP Travel Expense Approval*

SAP Travel Expense Report*

SAP Work Manager*

SAP CRM Service Manager*

SAP Replication Manager

SAP TDMS Manager

SAP User Experience Monitor

SAP IT Change Approval

SAP IT Incident Management

SAP System Monitoring

SAP WorkDeck

SAP NetWeaver Portal

TwoGo by SAP

SAP Customer and Contacts

SAP Customer Briefing

SAP Customer Financial Fact Sheet*

SAP ERP Order Status

SAP Material Availability

SAP Sales Order Notification

SAP ERP Quality Issue

SAP EHS Safety Issue

SAP Inventory Manager

SAP Visual Enterprise Viewer

SAP Work Manager*

SAP Rounds Manager

SAP CRM Service Manager*

SAP Customer Financial

Fact Sheet*

SAP GRC Access

Approver*

SAP GRC Policy Survey

SAP Payment Approvals

SAP Real- Spend

SAP Travel Expense Approval*

SAP Travel Expense Report*

SAP Travel Receipt Capture*

SAP Sales Diary

SAP Receivables

Manager

TwoGo by SAP

SAP NetWeaver

Portal

SAP Account Intelligence

SAP Sales Manager

SAP Fiori

SAP Fiori

SAP Fiori

SAP Sales Companion

SAP Sales Pipeline Simulator

Page 8: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 8

Mobile application development effort

Authentication

Business application integration

Security – devices, data, content

Offline access and synchronization

Multi-platform support

Administration

Application versioning and lifecycle management

Push notifications

Proxy

Reporting and analytics

SAP Mobile Platform value-add 20%

80%

Page 9: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 9

SAP Benchmarking Shows Increased Utilization of

ERP and Mobility Leads to Higher Performance

KEY INSIGHTS

• Mobilizing workforce improves employee

productivity

• Integration of all back end notifications to

mobile device improves mobility adoption

• Higher maturity and adoption of real time

employee self service/ manager self service

helps reduce HR transactional costs

• Anytime, anywhere access to purchase

order status reduces PO Error Rate

Revenue per Employee (‘000s)

Low High

574 808

Level of Adoption

Organizations that provide mobile access to employees

across all levels have on average 41% higher Revenue per

Employee („000s)

HR Transactional FTEs (% of Total FTEs)

Low High

35.2% 30.1%

Level of Self Service for Managers

Organizations where manager self-service is organized, with

real time access to key performance metrics as well as

alerts/ notification of events have on average 15% lower HR

Transactional FTEs (% of Total FTEs)

Page 10: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 10

You will be joining some of the top companies in the world

Page 11: SAP mobile platform & mobile apps

© 2013 SAP AG. All rights reserved. 11

SAP Fiori – demo

Page 12: SAP mobile platform & mobile apps

Kiitos!

Contact information:

Mikael Östman

Account Executive, Mobility Solutions

M +358 50 5932987

[email protected]

Page 13: SAP mobile platform & mobile apps

Mobile Enterprise Application Development & Management

App Factory and Mobile Center of Excellence Services to support your mobile enterprise application strategy

Olle Pettersson

[email protected]

Page 14: SAP mobile platform & mobile apps

14 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Agenda

Mobile Challenges

The Options

Capgemini & Sogeti as your

Enterprise Mobility Orchestrator

What success looks like

Capgemini Managed Mobility Offering

Page 15: SAP mobile platform & mobile apps

15 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

The 3rd Platform (SMAC)

Page 16: SAP mobile platform & mobile apps

16 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

The 3rd Platform (SMAC)

Page 17: SAP mobile platform & mobile apps

17 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

17

Social seating

Page 18: SAP mobile platform & mobile apps

18 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Mobile Challenges

Page 19: SAP mobile platform & mobile apps

19 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Governance, Budget, and Technical Complexities

Developing, testing, supporting, and managing mobile apps while maintaining the enterprise

mobility strategy is tough. Complexities can be seen in three main areas:

Address strategic business goals

Minimize total cost of ownership

Orchestrate entire journey

Page 20: SAP mobile platform & mobile apps

20 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

As an Enterprise Mobility Orchestrator, Capgemini Offer an End-to-End Service Framework

Strategy Mobile Applications Managed Mobility Mobile Platforms Reselling

Enterprise Mobility Orchestrator

Vendor Ecosystem

Mobile

Customer

Mobile

Worker

Enterprise

Mobility

Targets

Machine-to-

Machine

Page 21: SAP mobile platform & mobile apps

21 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Seeing the whole picture - Mobile Customer

The Device/ Platform

You Want

The Information

You Want

The Application

You Want

Speak to a

person

Face 2 Face

Engage online

The Channel

You Want

Call Center

Mobile Web

Mobile App

Store

The Customer

Need

Capgemini Enterprise Mobility Capability

Coherent Enterprise Mobility Strategy

Social Networks

m-Commerce

Content Management

Systems (CMS)

Sales

Service

Page 22: SAP mobile platform & mobile apps

22 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Mobile Strategy – Enterprise Mobility Benchmark App

Enterprise Mobility Benchmark

Page 23: SAP mobile platform & mobile apps

23 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

The Options Enterprise Mobility Application Development & Management

Page 24: SAP mobile platform & mobile apps

24 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Option #1: Build

How can I create a

uniform mobility

approach?

Build business case

and mobile strategy

Create and

Implement enterprise

app strategy

Maintain enterprise

apps

How do I speed up

deployment?

How do I avoid siloed

presence in app

ecosystem?

How do I keep pace

with rapid technology

upgrades?

How can I lower the

cost per app?

Page 25: SAP mobile platform & mobile apps

25 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Option #2: Buy

Will Managed Mobility

help me?

Determine sourcing

options

Create and

Implement enterprise

app strategy

Maintain enterprise

apps

How do I capacity

plan?

How do I work with

service providers?

What are my Mobile

Application Development

& Management

sourcing options?

How do I optimize

commercial models?

Page 26: SAP mobile platform & mobile apps

26 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Capgemini & Sogeti as your Enterprise Mobility Orchestrator

Enterprise Mobility Application Development & Management

Page 27: SAP mobile platform & mobile apps

27 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Capgemini & Sogeti as Your Enterprise Mobility Orchestrator

Capgemini and Sogeti can provide the end-to-end services of developing, testing, supporting and

managing mobile apps while helping clients address their strategic business goals, minimize TCO;

and orchestrate the entire mobile journey.

Address strategic business goals with an approach aligned to the

enterprise mobility strategy

Minimize total cost of ownership by leveraging „ready to use‟ set up

Orchestrate entire journey with optimized mobile deployment, app

lifecycle services, and integration emphasis

Page 28: SAP mobile platform & mobile apps

28 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Designing, developing and testing Apps

Ensuring alignment with architecture principles

and design patterns

Flexible resource management in response to

forecast demand that can ramp up and down

based on the volume of projects

Set up Accommodates Flexible Governance and Commercial Models

Mobile Solutions CoE Mobile Delivery Center/AppFactory

Defining and governing the Enterprise Mobility

Strategy

Facilitating synergistic approach for mobile

solutions across divisions of the organization

Business feedback and demand management

driving roadmap management

Defining contextual, conceptual, logical and

physical architecture

Leveraging Rapid Design Visualization techniques

to gather functional requirements and design for

proper handover to the Center of Excellence

Validating the output of the Center of Excellence,

measuring and driving continuous improvements

of the Center of Excellence

Mobile

CoE

Manager

Page 29: SAP mobile platform & mobile apps

29 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

With Intellectual Property we Optimize Speed and Quality of Mobile Solution Delivery

mDDF

A common methodology covering end to end lifecycle – The Mobile

Distributed Delivery Framework (mDDF) defines the way in which all

projects are supported through Rightshore™. The framework covers

the methods, standards, templates and best practices for

Rightshore™ delivery. It underpins the programme and architectural

controls which are necessary to ensure a consistently high quality set

of deliverables.

Appitecture

SAP Mobility

(Sybase)

Based experience of multiple client engagements, Appitecture is a

collection of best practices and ready-to-use components that form a

the framework for a mobility architecture.

Quickly build and deploy mobile apps that keep your workforce and

customers connected and engaged

Mobile

Testing

The CoE has a strong focus on structured Testing for mobile apps

and webs developed for different devices and operating systems. We

are recognized as #1 in testing services world-wide. The CoE has

incorporated the testing expertise by means of readymade test

scripts, device and OS emulators, and a test automation framework

TAKT.

Page 30: SAP mobile platform & mobile apps

30 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Our OneTeam approach Enables Best Mix of Resources to Support You and Your Dedicated Mobile CoE…

On

eTeam

Program Manager

Business Analyst

Marketing Lead

Customer Support

Program Manager

Business Analyst

Enterprise Architect

Security & Compliance

Program Manager

Business Analyst

Validation Lead

Program Manager

Business Analyst

Validation Lead

Marketing Lead Clie

nt

Domain Expert

Mobile Architect

Mobile Lead

Mobile Architect

Mobile Lead

Development Team

UX Expert

Mobile Lead

Test Lead

Development Team

Test Team

Artwork Designer

Mobile Architect

Mobile Lead

Test Lead

Cap

gem

ini

Define Design Develop Deliver

…and allows you to transform and grow with your experiences – onshore and offshore

Page 31: SAP mobile platform & mobile apps

31 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

What success looks like Enterprise Application Development and Management

Page 32: SAP mobile platform & mobile apps

32 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Client Success Underpinned by more than 1500 Mobile Solutions Experts Across the World

…with Service Centre of Excellence

in India at the heart

21%

7%

45%

11%

6%

4% 6%

Testers Designers

Developers Architects

Business Analysts Project managers / Scrum masters

Leaders & SPOC's

Service

Center of Excellence:

Industrialization

and Know How

Customer

Experience

Lab in

Mumbai

Appitecture

IP Solutions

&

Accelerators Mobility

Distributed

Delivery

Framework

(mDDF)

Knowledge

Mgmt. & Win

Center

Global Expert Network of over

1500 people…

Page 33: SAP mobile platform & mobile apps

33 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Including a Talent pool of 150 Experts on Key Mobile Platforms at our Mobile CoE in India

About 150 Mobile Experts based in Mumbai, Bangalore & Pune

27%

26% 10%

13%

7%

6% 3%

8%

Android iOS HTML5 SUP Afaria Testing Project Manager Others

Differentiators

Architecture &

Strategy Solution, Test Labs

Mobility as a

Service

Page 34: SAP mobile platform & mobile apps

34 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

As an Enterprise Mobility Orchestrator, Capgemini and Sogeti Offer an End-to-End Service Framework

Strategy Mobile Applications Managed Mobility Mobile Platforms Reselling

Enterprise Mobility Orchestrator

Vendor Ecosystem

Mobile

Customer

Mobile

Worker

Enterprise

Mobility

Targets

Machine-to-

Machine

Page 35: SAP mobile platform & mobile apps

Capgemini Managed Mobility Offering

Mobile Solutions

2013

Page 36: SAP mobile platform & mobile apps

36 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

What we offer

We offer a complete solution, starting from the infrastructure, application license and

essential support services

Services

Appropriately Sized Hardware Network Connectivity Backup and related IS Services Security Services

Afaria / SUP License

Installation and Setup Initial Configuration Platform Support (Level 2 & 3)

License

Hosted

Infrastructure

Page 37: SAP mobile platform & mobile apps

37 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Afaria: Managing and Securing the Mobile Device Lifecycle

Manage Track asset

Update / repair software

Maintain/ modify configuration

Distribute / update files

Software license tracking

Schedule/automate activities

Device remote control

Secure Back-up data

Apply patch / security updates

Enforce security policies

Monitor/ track security violations & threats

Compliance activity logging Manage Reprovision / reimage device

Replacement device-same user

Repurposed device

Redeploy software assets

Restore data (after device kill)

Secure Disable lost / stolen device

Remote kill / lock

Access violation lock

“Data fading”

Disable device, network, application access

Manage Assign membership/policies

Configure devices

OTA client delivery

Application deployment

Secure Establish policies

Initialize power-on password

Install and encrypt data

Install and configure AV, firewall, controls

Page 38: SAP mobile platform & mobile apps

38 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

Managed Mobility for the “Always On” Business

World-class SAP technology delivered to reduce risk and facilitate results whatever your

mobile initiative demands:

Analyze + Enable

Afaria Mobile Device

Management

SUP Mobile Enterprise

Application Platform

Secure Innovate

Business Info Mobile Process

Any SaaS Service

Any Application

Any Server

Any Data

Any Device

Any worker

Any

moment

Page 39: SAP mobile platform & mobile apps

39 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

Mobile Enterprise Application Development & Management |August 2013

As an Enterprise Mobility Orchestrator, Capgemini Offer an End-to-End Service Framework

Strategy Mobile Applications Managed Mobility Mobile Platforms Reselling

Enterprise Mobility Orchestrator

Vendor Ecosystem

Mobile

Customer

Mobile

Worker

Enterprise

Mobility

Targets

Machine-to-

Machine

Page 40: SAP mobile platform & mobile apps

SAP & Capgemini co-development projects SAP Direct Store Delivery & Extreme Apps for Retail

Harri Härkönen 2013

Page 41: SAP mobile platform & mobile apps

41 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

SAP & Capgemini‟s New Direct Store Delivery Solution

SAP and Capgemini announced a partnership to co-develop a new

comprehensive Direct Store delivery solution at Sapphire 2012

Solution is based on industry best practices and validated by existing customers

Capgemini is the primary developer for the Mobile app based on SAP Mobile

Platform (SUP)

Co-development customers working with SAP and Capgemini: Empresas Polar,

Coca-Cola FEMSA&Hellenic, PepsiCo, Carlsberg, Heineken, SAB Miller, Flowers

Foods

Ramp-up for SAP Direct Store Delivery will begin in November 2013 (general

availability Q1 in 2014)

Page 42: SAP mobile platform & mobile apps

42 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Direct Store Delivery integrates both Sales & Logistics from CRM & ERP

1. Customer Planning

Account and Territory Management

Visit planning and scheduling

Tour management

2. Order Entry

Multiple order sources: Pre-seller, Van-seller, Call Center, Web channel, EDI, other

On and Off line pricing with TPM

3. Shipment Preparation

Delivery creation

Dispatching

Picking / Packing / Loading

4. Start of Day

Initial data download

Tour visits and activities

Orders, Deliveries, Collection

5. Check-out

Check out vehicle

Check and confirm load

6. Execute Visits

Visit all accounts

Execute activities, surveys, audits, orders, deliveries, returns, empties, damaged goods

7. Route Accounting

Collect cash, process payments

Collect empties, returns, damage goods

8. Throughout the Day

Receive new visits during tour

Push orders to Back End

Pre-settle visits when completed

9. End of day

Confirm cash, payments

Confirm empties, returns

Confirm actual products

10. Final Settlement

Difference determination

Create/edit SD documents

Payment posting to FI

Release billing block

Van Sellers

Delivery Drivers

Mixed Role

Sales Reps

Pre-sellers

Merchandisers

Page 43: SAP mobile platform & mobile apps

43 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Functionality for the Sales Reps / Pre-Seller

SAP DSD leverages Order-to-Cash

for Pre-sellers and Delivery Drivers

into the DSD backend processes.

Pre-seller Start of Day

Maintain visit list

Check-out

Order taking

Perform Surveys, Audits, Activities

Print order confirmation

Visit remaining customers

Check-in

Page 44: SAP mobile platform & mobile apps

44 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Functionality for the Delivery Driver

SAP DSD leverages Order-to-Cash

for Pre-sellers and Delivery Drivers

into your DSD backend processes.

Delivery Driver Start of Day

Maintain visit list

Check-out

Change delivery

Deliver product/Return product

Collect cash

Print invoice or delivery note

Print payment receipt

Visit remaining customers

Check-in

Page 45: SAP mobile platform & mobile apps

45 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Functionality for the Van-Seller

SAP DSD enables Van Sellers to sell

and deliver products to customers

who have not placed an order in

advance.

Van Seller Start of Day

Check-out

Create order

Deliver product/Return product

Collect cash

Print invoice or delivery note

Print payment receipt

Visit remaining customers

Check-in

Page 46: SAP mobile platform & mobile apps

46 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Page 47: SAP mobile platform & mobile apps

47 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Capgemini‟s Extreme Apps for Retail built on SAP HANA

What are extreme Apps New analytical based Applications enabled by the new technology SAP HANA,

Applications which Make things we couldn‟t do before,

Applications running on mobile devices

Current modules

1. Enable real-time recommendations with the Market Basket Analysis module

2. Interact with customers more intelligently with the Next Best Action module

3. Optimize sales and promotions strategies with the Markdown Management

module

Page 48: SAP mobile platform & mobile apps

48 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Extreme Apps Solution Architechture

Page 49: SAP mobile platform & mobile apps

49 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Customer-targeted promotion

Page 50: SAP mobile platform & mobile apps

50 Copyright © Capgemini 2012. All Rights Reserved

SAP Mobility| 2013

Point-of-Sale Explorer on iPad

Page 51: SAP mobile platform & mobile apps

The information contained in this presentation is proprietary.

© 2012 Capgemini. All rights reserved.

Rightshore® is a trademark belonging to Capgemini.

www.capgemini.com

About Capgemini

With around 120,000 people in 40 countries, Capgemini is one of the

world's foremost providers of consulting, technology and outsourcing

services. The Group reported 2011 global revenues of EUR 9.7 billion.

Together with its clients, Capgemini creates and delivers business and

technology solutions that fit their needs and drive the results they want. A

deeply multicultural organization, Capgemini has developed its own way

of working, the Collaborative Business ExperienceTM, and draws on

Rightshore ®, its worldwide delivery model.

Page 52: SAP mobile platform & mobile apps

Showcasing Capgemini

Mobility

Jens Boegh-Nielsen, August 2013

Page 53: SAP mobile platform & mobile apps

53 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

What is Augmented Reality?

Augmented Reality

• Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment

whose elements are augmented (or supplemented) by computer-generated sensory input such as

sound, video, graphics or GPS data.

• One (of many) definitions:

– Artificial information about the environment and its objects can be overlaid on the real world.

– Interactive in real time

– Registered in 3-D

• Short:

– Most important is the position and orientation of the user's head

Page 54: SAP mobile platform & mobile apps

54 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

AR already on the market (you might know)

Position based AR

• User„s position is pinpointed via GPS

• Compass and accelerometers are used to calculate line of sight.

• Objects and information can be overlaid on the real world

Page 55: SAP mobile platform & mobile apps

55 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

AR already on the market II (you might know)

Augmented Reality with fiducial marker

• Markers are applied in a scene so that the objects can be recognized in images of the scene.

• The appearance of markers in images may act as a reference for image scaling.

• Markers are often, just pictures.

• Use-cases: Advertisement, Games

Page 56: SAP mobile platform & mobile apps

56 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

New: Augmented Reality without markers

Augmented Reality with 3D tracking

• The application tries to recognize an object and it„s position after a 3D-modell.

• Pros:

– Should work with every product

– Spots can be set in 3D

• Challenges:

– Different light conditions (colors, shadows etc.)

– Products are often sold in different colors

– (Same) Products are often sold in different decors or

with different features

• We made a Prototype with our partner: The “Falcon”

Page 57: SAP mobile platform & mobile apps

57 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo

Page 58: SAP mobile platform & mobile apps

58 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo (Screenshots)

Page 59: SAP mobile platform & mobile apps

59 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo (Screenshots)

Page 60: SAP mobile platform & mobile apps

60 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo (Screenshots)

Page 61: SAP mobile platform & mobile apps

61 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo (Screenshots)

Page 62: SAP mobile platform & mobile apps

62 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo (Screenshots)

Page 63: SAP mobile platform & mobile apps

63 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Demo (Screenshots)

Page 64: SAP mobile platform & mobile apps

64 Copyright © 2013 Capgemini and Sogeti. All rights reserved.

App Happy Hour | 2013

Use cases, next steps

Possible Use-Cases

• Showing overlays on nearly any „object“

– Customers: Instructions, how to

– Field force: Showing where, what and how to.

– Sales: How does it look like

• Building ”Living remotes” (M2M) applications

• TV, Hifi, Washing machine, coffee makers, ...

• Next Steps

– Prototypes for Major Car manufacturer

– Concept to industrialize AR Apps