sap hana real-world transformative business...

SAP HANA

Real-World Transformative Business Cases

Sajal Agarwal, Solution Marketing

May 15, 2012

© 2012 SAP AG. All rights reserved. 2

12,380x


Average performance gain:

Performance Factor

New Speed Report [sec.]

Old Speed Report [sec.]

Source: HANA Project Taskforce Database

SAP HANA: performance gains

Pe

rfo

rma

nce

facto

r 360220300240360300333300360

136300

3

0

1

933

37

2

10

60

105

10

12245

45

6

401513

30

3

68,400

Consum

er

Pro

ducts

6,480

Bankin

g

2,700

Reta

il

120

36,000

Consum

er

Pro

ducts

Oil

& G

as

Bevera

ge

Auto

motive

86,400

Reta

il

120

259,200

Utilit

ies &

Waste

4,300

Consum

er

Pro

ducts

16,920

Aero

space

1,260

Pro

fessio

nal S

erv

ices

10 T

ele

com

mu

nic

atio

ns

420

10,800

Life S

cie

nces

Reta

il

1,000

100

10

1

0.100

0.010

0.001

SAP HANA: customer by industry

Pro

fessio

nal S

erv

ices

Industr

ial M

achin

ery

& C

om

ponents

3,000

Prim

ary

Meta

ls

Consum

er

Pro

ducts

Constr

uctio

n M

ate

ria

ls, N

EC

Fo

rest P

roducts

, F

urn

iture

& T

extile

s

Consum

er

Pro

ducts

/Whole

sale

44

3,600

Auto

motive

2,700

Chem

icals

Utilit

ies &

Waste

100,000

Prim

ary

Meta

ls

864,000

Consum

er

Pro

ducts

45,000

Insura

nce

21,600

Consum

er

Pro

ducts

1,000,000

100,000

10,000

12,380x


SAP HANA transforms businesses today and tomorrow

Deeper customer relationships

Aligned company vision

New products or markets

Ability to beat industry competition

Reduced fraud with government funds

Operational excellence

Better power procurement

Improved labor utilization

Cancer cell genomic analysis

Personalized healthcare

Critical roadside assistance

1131x faster reporting time

60x faster real-time insights

216x faster results: 3 days 20

minutes

300M records; analysis in 2-10 seconds

∞ x faster: Analyze 15 years data ~

seconds

Seasonality analysis in 5 seconds

56x faster reporting: microtargeted

customer offers

400x faster report execution: Predict

sales-trends in real-time

360 customer view

<2 min response to search 100,000

names over 90M records

75% reduction in query response times in

SAP CRM


SAP HANA Ideal platform for real-time business

Core business

acceleration

Database

Operational

reporting

Data warehousing Advanced analytics

on Big Data

Real-time

analytics

Real-time

applications

Real-time

platform

Mobile Cloud

Planning and

simulation

Sensing and

response

© 2012 Adobe Systems Incorporated. All Rights Reserved.

Transforming Customer 360 Visibility at Adobe Aditi Dhagat | Director of Adobe Information Management

6


About Adobe

7

74 Offices in 43 Countries

Corporate Headquarters in

San Jose, California

Founded in 1982

$4.2 billion in revenue in FY2011

More than 9,700 employees

Adobe donates a minimum of 1%

of net income to philanthropy

© 2012 Adobe Systems Incorporated. All Rights Reserved. 8

Changing the world

through digital

experiences


We help customers

create, publish,

promote and monetize

their content –

anywhere


We help customers

optimize their digital

marketing and

advertising investments


The Customer 360 Imperative

Prospects

Campaigns

Events

Leads

Opportunities

Quotes

Orders Contracts Cases

Engagements

Entitlements

Feedback

Usage

Renewals

Cross/ Up-Sell

Modeled Scores

Customer

MDM

D&B MDR

MDS INFA EDW/BO BW

Dylan

Reng

a

WCD

SAP

ERP

SAP

CRM

SFDC

WCD SAP

ERP

Dylan

G2

SFDC

SiteCatalyst

Dylan

Reng

a

G2

Insight


The Information Management Challenge

13

> Can’t find the source of truth for information

> Performance on reports is too slow

> BI Systems: Inconsistent & inaccurate results

> IT delivery of information requests take too

long

> No single view of data across touchpoints

> No self-service: Can’t explore the data

> No turnkey automation to report performance

metrics


Nearly 20 years worth of Adobe opportunity, order and service case customer data (approximately 4 TB)

Results from SAP HANA: Customer 360 POC

14

• SAP HANA SPS3 with 1 node

• Intel Xeon Processor X7560 Nehalem EX Server

with 32 cores (4 sockets x8 cores, 2.27 GHz)

• 0.5 TB of Main Memory and 2 TB of SSD storage

• 1Gbit Ethernet running SUSE LINUX Enterprise

Server 11 Service Pack 1

System Configuration

• 37 Million records directly loaded from SAP

ERP, Salesforce.com and SAP CRM

• Under 10 days to complete basic modeling

and build an exploration view

• Information analyzed and queries returned

in less than 2 seconds!!!

Results

Scope


Initial Results of our Implementation

15


Anticipated SAP HANA Platform Roadmap at Adobe

Our vision for Hana

Enterprise Datawarehouse & Operational

Data Store for Customer, Product and

Operations data

Marketing, Sales & Finance data marts

Dashboards and visualization through SAP

Explorer, Adobe, and other visualization

technologies

16

Under way for mid-June

Single Source of Truth for Opportunities, Orders and Services Cases

Deliver mobile access on iOS and Android

Planned for September

Customer Entitlements

Revenue

Executive Operational Dashboard

Planned for December

Subscriptions

Customer 360 Dashboard

2013

Marketing Data Mart

Adobe

Dash • Marketing Data Mart

2013

Planned:

• Subscriptions

• Customer 360

Dashboard

December 2012

Planned:

• Customer Entitlements

• Revenue

• Executive Operational

Dashboard

September 2012

Under way:

• Single Source of Truth

for Opportunities,

Orders and Services

Cases

• Deliver mobile access

on iOS and Android

June 2012

Our Vision for SAP HANA

Enterprise Data Warehouse & Operational Data Store: Customer, Product, Operations data

Marketing, Sales & Finance data marts

Dashboards & visualization through SAP BusinessObjects Explorer, Adobe, other visualization

technologies

Adobe Dash


Changing the World Through Digital Experiences

Thank you

Contact information:

Sajal Agarwal

Solution Marketing


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