SAP® for Sports and Entertainment

SAP® for Sports and EntertainmentUnprecedented Solutions in Sports

As the world’s leading provider of enterprise application software, SAP delivers products, services and solutions that help accelerate value and business innovation to its 232,000 customers – and their customers – in 130+ countries.

SAP is driving world-class innovation in the sports and entertainment industry. Our solutions inspire organiza-tions to reach and connect with fans through technology, uncover insights to drive optimal on field/on court

product, streamline management and operations to maximize value from existing sources of revenue, and open doors for new revenue streams. SAP’s vision is to deliver a significant competitive edge to leagues, venues, and teams, via real-time actionable insights, operational efficiencies, and a comprehensive view of their business.

AnalyticsCloudMobile AnalyticsMobile Analytics AppsMobile

asdfToday, technology has become more than just a company's software, systems and servers. It's a key differentiator and a driver for competitive advantage.

To gain and maintain an edge, companies all around the world are using technology to fundamentally transform how their business-es run. To not just run better, but to run in entirely new ways. To accelerate. Run faster. Run leaner. Outrun the competition. To stay ahead of the game — or change it completely.

Companies are using powerful analytics to convert mountains of data into predictive intelligence that helps them excite and delight their customers, run their businesses faster and smarter, respond quickly—and stay ahead of the unexpected.

By seamlessly extending your core business processes using mobile solutions, your employees, partners and customers can engage with your company in ways you never thought possible, creating new opportunities for competitive advantage.

Cloud computing is making it possible for companies to compete like never before. Large enterprises can re-focus on innovation and collaboration. And smaller enterprises can scale to match the changing needs of their business using a pay-as-you-go model.

To succeed today, firms must manage the rapid growth in data volume and complexity, while at the same time, exploiting that data to adjust operational processes, strategies and business models faster than the competition. In-memory computing lets them leverage instant intelligence informed by streaming data and analytics so they can act in the moment.

like never before.

Procurement

Technology Solutions

Finance

People and Talent

SAP HANA® Platform

Fan Engagement Team Performance Venue Management

CloudIn-memory computing

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SAP Fan ExperienceConnect with your fans to deliver a personalized game day experience. Increase engagement and revenue per fan*.

Increase EngagementEnhance your fans’ game day experience with a unique photo and video social network and immersive content such as news, analysis, and trivia.

*This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

Deliver ConvenienceEmpower your fans to enter the gate, purchase concessions and merchandise, and access venue information all from their mobile device.

Recognize LoyaltyReward fans with promotions and unique experiences for activities such as checking in to games and making purchases.

They want CONNECTION

They gather. They sweat. They cheer. They cry.

They BELIEVE. And they want MORE…

Your fans are your LIFEBLOOD

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Give your team an edgeOn-field performance fueled by advanced analytics

Take your business analytics to the next levelZero-in on real-time, actionable business insights with our analytic applications

In sports, winning championships is every-thing. SAP can help you apply leading-edge technology to the challenge of building and running a championship team. SAP solutions can improve identification, acquisition and development of talent. From amateur scout-ing to pro scouting, salary cap management

Give the right insights to the right decision makers at the right time. Our analytic applica-tions can help you better manage everything from concession sales during the game, to campaign effectiveness, social, and fan sentiment.

SAP has partnered with the New York Yankees to help give baseball fans deeper insights into the game

SAP completely enhanced the sport of sailing, developing 2D and 3D race visualization and a live leader board to help fans follow the race from the shore or their homes. SAP also worked with sailors and crew to track ocean currents, wind, catalog video footage, and keep a digital journal of practice sails.

Technology Showcase

to advanced analytics for tracking player performance, SAP can equip your team with the tools you need to stay ahead of the competition.

We give you the insights you need to analyze root causes, simulate scenarios, and make predictions – and manage your organization with speed, agility, and confidence.

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Customize a Solution on a Real-Time Platform

Unwire your Business with Mobile Solutions from SAP Take your Organization to the Next Level

Build a new generation of solutions on the SAP HANA® platform – a powerful foundation to help you deliver ground-breaking innovations without disruption. Considering an enhanced statistical offering for your fans? SAP software can provide a user-friendly interface to access and analyze league, team and player data in real time, by com-bining high-volume transactions with analytics, to help create solutions that take your business to the next level.

Cloud computing changes the way you ac-quire and use computing resources. A growing number of sports teams and stadiums are looking for integrated business management solutions that help them run their businesses, while keeping IT investments at a minimum. SAP Sports and Entertainment Management provides an end-to-end solution that can tie in business activities across the organization — from ticket sales to core back-end processes. What’s more, these solutions are designed for rapid deployment so you can adapt to chang-ing business needs and run better, faster.

Because mobile solutions from SAP are best-of-breed, you can start with what you need now and scale up as your business grows. Use a single, unified mobile platform for all your player, fan, and employee mobile needs. Secure and control mobile devices with scal-able enterprise mobility management. Get mobile access to real-time data with analytic applications built on SAP HANA.

Fuel innovation with a platform designed to meet your own requirements

React more quickly with real-time information and fast analysis

Focus on the right priorities with complete insight on high volumes of data

“SAP is a leader in providing innovative software solutions and an ideal partner to provide a dynamic and comprehensive statistical offering as fans interact with NBA basketball on a global basis.“ David Stern, NBA Commissioner

Reduce costs by eliminating expensive IT infrastructure and specialized staff to deploy, operate, and upgrade systems

Minimize up front capital investments and benefit from more flexible operating expenses

Accommodate business growth through scalable solutions that let you adapt quickly

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SAP’s vision is to help the world run better, and our strategy is to help every customer become a best-run business.

SAP partners with the world’s leading sports and entertain-ment properties using the same vision and strategy to help the world of sport and entertainment run like never before.

CONTACT INFORMATION

SAP Sports and Entertainment Management:

Steve PeckSenior Vice President Global Strategic InitiativesOffice of the President, GCOM:443.286.8578steve.peck@sap.com

Frank T. WheelerGlobal VP, Business DevelopmentSAP Sports and EntertainmentP: 610.661.5327M: 610.909.8897frank.wheeler@sap.com

About SAPHelping the world run better

SAP in Sports

open tennis

ARENA

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