sap channel managementfm.sap.com/pdf/10306/intel channel management semico ivn slides.pdf ·...
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Intel ConfidentialIntel Confidential
SAP® Channel Management
Ramya RajChannel SAP
®Technical Integration Lead
Information Technology11/09/2007
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Legal Notices
This presentation is for informational purposes only. Intel®MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, FlashFile, i960, InstantIP, Intel, Intel®logo, Intel386, Intel486, Intel740, IntelDX2, IntelDX4, IntelSX2, Intel®Core, Intel®Inside, Intel®Inside logo, Intel. Leap ahead., Intel. Leap ahead. logo, Intel®NetBurst, Intel®NetMerge, Intel®NetStructure, Intel®SingleDriver, Intel®SpeedStep, Intel®StrataFlash, Intel®Viiv, Intel®vPro, Intel®XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, Oplus, OverDrive, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel®Corporation or its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2007, Intel®Corporation. All rights reserved.Last Updated: Aug 28, 2006
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Agenda
SAP® CRM at Intel®
Channel Management at Intel®
ConclusionsFuture Channel Management solutions
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SAP® CRM at Intel®
Channel SolutionsChannel ManagementTelesales – Integrated Channel Account management and Campaign ManagementDesign Win Exchange – Integrate and automate Channel Opportunities through RNET
Marketing SolutionsPartner Marketing Program (MDF) - Integrated Campaign management
Master Data:Customer management
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SAP® CRM Technologies
Biz Suite: – SAP® CRM 5.0– Integrated SAP R/3 environment
NetWeaver components: – Business Warehouse– XI– Portal
Server:– Intel
®Itanium
®2 multi-processor (4)
– MS Windows Advanced Server 2003– MS SQL Server 2005
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SAP® Channel Management at Intel®
Target Customers:Channel customers - ‘Authorized’
Distributors Over 200+ users
Key Channel Customer Benefits:Faster responseReduce customer workload Data accessibility
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SAP® Channel Management at Intel®
Internal Customers: Finance, OperationsOver 100+ users
Key Intel® Benefits:Standardized Channel processes worldwideImplementation of a scalable system infrastructure Improved data quality and accurate tracking of Channel inventory.Reduced total cost of ownership by using out of the box SAP functionality
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SAP Channel Management at Intel®
Implemented SAP CHM Worldwide Completed 2 successful quarter close with no issuesAbout 12K/hr Channel transactions are currently being processed in CHMImplementation team consisted of Project manager, SAP consultants, Systems analysts, developers, QA and Geo reps
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Landscape
Pre-CHM:– Channel processes fully customized in SAP R/3 3.1G– Customized integration to upstream and downstream
applications– System could not be upgraded due to huge customizations
CHM:– SAP
®Channel Management Out of the box solution
– SAP® CRM 5.0 integrated with SAP R/3
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Channel Management Overview
IntelIntel®®DistributorsDistributors
End Customers End Customers (Resellers)(Resellers)
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Channel Management Overview
Channel Management is an High Tech solution within CRM ApplicationCHM provides near-real time visibility to
Distributor’s InventoryIntel® has implemented all the key channel
processes Sell-inPoint of Sale (aka) Sell-through or ResaleClaims management and Bill-upInventory Receipts and ReconciliationPrice Protection Distributor to Distributor transfer
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Channel Management Terms & Concepts
Channel Partner:Unique customer master that has relationship to related sold-to i.e., branches of a distributorDistributor inventory is tracked at the Channel Partner level
Price Bucket:Distributor inventory tracked based on a Channel Partner, Product and price
Single Single Sales Sales area.area.
Customer, Customer, Product, Product,
PricePrice
Everything Everything inside is:inside is:
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CHM Master Data
System of record for all master data is SAP® R/3– Material (Product)– Price
Master data is enabled real time through the CRM MiddlewareSystem of record for Customer (Distributor) and Customer hierarchy is CRM– SAP Customer hierarchy functionality allows Channel data
to be rolled up by customer/sales area/geography
SAP® R/3ProductPrice
CRM CustomerCustomer Hierarchy
MiddlewareMiddleware
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CHM Sell-in Process
Channel Channel CustomerCustomer
Sell In is the process of updating distributor inventory in CHM due to Channel customer purchase/returns.
Sell In transaction updates the Price Bucket.
IntelIntel®® ShipmentsShipments
ReturnsReturns
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CHM Distributor Price Authorization
DPA is captured as ‘Ship & Debit Contracts’ in CHMNon-SAP tool interfaces with SAP to create contracts automatically in SAPContracts contain customer, product, price and end customer information
Channel Channel CustomerCustomer
IntelIntel®®
DPADPA
DPA RequestDPA Request
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CHM Resale Process
Resale transaction is the distributor reporting the sales to their End customers.Distributors reports returns from the End customer also as a resale transaction.In CHM, resale transactions are validated and Price bucket is updated to reflect impacts to distributor inventory
Channel Channel CustomerCustomer
EndEndCustomerCustomerIntelIntel
ResaleResale SaleSale
ReturnReturn
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CHM Claims and Bill-up Process
Claims transaction is the distributor request for DPA credit with the resale transaction.CHM does validation of claims against DPA and issues credit to the distributor.Bill-up is the debit issued to the distributor for a reported End customer return against a paid claim.
Channel Channel CustomerCustomerIntelIntel
®®
Resale/ClaimsResale/Claims SaleSale
Claim Claim Credits/BillCredits/Bill--up up
DebitDebit
EndEndCustomerCustomer
ReturnReturn
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CHM Inventory Receipt/Reconciliation
Inventory Receipt (IR) is the inventory position reported by the distributor.Calculated Inventory is the inventory position as determined by CHM.Channel Inventory Reconciliation (CIR) is the process of reconciling calculated inventory (CI) and Inventory Receipt (IR).– CIR supports adjustment and synchronization of CI with IR– CIR ensures accurate tracking of Channel Inventory
DistributorsDistributorsIntelIntel®®
IRIR
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CHM Price Protection
Price Protection process issues credit against distributor’s inventory to re-value the Channel inventory at the new price.In CHM, Price Protection values the Price bucket inventory at the new price.
DistributorsDistributorsIntelIntel®®
PP CreditPP Credit
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Channel Financial Close
Currently supported as a non-SAP solution using the data from SAP® CHMNon-SAP solution utilizes CHM data to complete Financial close
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CHM Key Take Aways
SAP® CHM framework has huge flexibility for adding client specific requirementsCHM is integrated to SAP® R/3 environment for
master data and billings.CHM has most of the key channel processes
except for Financial closeExcellent partnership with SAP
®to improve CHM
performance by enabling parallel processing for CHM transactions. Currently there is very limited CHM BI solution.
Building a custom reporting solution for BI was a huge effort.
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Lessons Learned
Active business involvement in all the project phases Iterative development lifecycleBig bang implementation with CHM solution Ramp-up customer helped us influence key
capabilities ie., Bill-up, cancellation functionality but had to work early quality issues
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Future for Channel Solutions at Intel
Enhance out of the box CHM BI solution Enhance CHM to be system of record for Channel Financial close.Enhance current CHM functionality
In CRM 5.0, Distributor to Distributor solution currently has limited functionality In CRM 5.0, Reverse Price protection revalues the price
bucket but debit processing is not supported out of the box
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Intel®Confidential – Internal Only