sap businessobjects the power of business intelligence...

© SAP 2009 /

SAP BusinessObjectsThe Power of Business Intelligence to Transform the Way the World Works

Ian Parker &Timo ElliottMay, 2009

© SAP 2009 /

Risk and Opportunity

Source: IDC

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1. DUCK!

2. KEEP SWIMMING

3. GET READY FOR THE NEXT SET

Image by Mike Baird: http://www.flickr.com/photos/mikebaird/

© SAP 2009 /

Business Intelligence can have a direct positive impact on a company’s business performance, dramatically improving its ability to accomplish its mission…

BI is particularly strategic because it is directed toward business managers and knowledge workers...

Tools that let these users make faster, better and more-informed decisions are particularly valuable in a difficult business environment.

© SAP 2009 /

Look After Your Customers

“Stinting on customer service is a common and sometimes costly response to tough economic times. By managing the customer experience more rigorously, companies can maintain quality while still saving money.”

McKinsey

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“As deteriorating performance forces increasingly aggressive head count reductions, it’s easy to lose valuable contributors inadvertently, damage morale or the company’s external reputation among potential employees, or drop the ball on important training and staff-development programs.”

McKinsey

Look After Your Employees

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Key Questions to Survive the Downturn and Thrive in the Upturn

Which lines of business are most profitable?

Who are my most profitable customers?

Where is my revenue coming from?

How can we increase sales?

What risk exposure do we have?

Protect the existing business

What are we currently spending and what can we safely cut ?

What is the impact of those cuts ?

Will a saving in one place have a knock on effect in efficiency in another place?

How can we increase productivity?

Be Effective and Efficient

Can we plan multiple growth scenarios for next year?

Which product line grew last year ?

What trends are there in buying patterns?

Which suppliers are giving us the best deal?

Uncover Future Growth Opportunities

DUCK! KEEP SWIMMING PREPARE FOR THE NEXT SET

© SAP 2009 /

The Evolution of BI

In 1990s BI was tacticalIn 2000s it has become strategicNext stage will be ubiquity

BI

mailto:[email protected]

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Business Intelligence Just like Email ?

BIBI and email Infrastructure provided centrally by ITStandard across the organisation All users make use of itAccess inside and outside the organizationUnthinkable not to have it

mailto:[email protected]

© SAP 2009 /

“from customer service to partner self-service, from tax auditing to purchase order monitoring”

“no matter which database the data resides in, we can get it out to people in a form suitable for each of them, to allow

them to help drive our business forward.”

“the information infrastructure we’ve implemented using Business Objects allows us to leverage it inside and outside

our organization”

180 databases 3,500

internal users“many 000s”

external users

“Information is our most important asset”

http://www.businessobjects.com/company/customers/spotlight/sabre.asp

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Barrier to Increased Performance Gap between strategy and execution

Execution

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Barrier to Increased Performance Gap between strategy and execution

Strategy Strategic Alignment

Execution

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Barrier to Increased Performance Lack of balance between risk and opportunity

Risks Opportunities

Predictable Performance

Strategic AlignmentStrategy

Execution

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Barrier to Increased Performance Lack of visibility through entire cycle

Risks Opportunities

Confident Decisions


Strategic AlignmentStrategy

Execution

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Ensure Trusted Information

Proactively Manage Risk

Create Enterprise Visibility

Achieving Benefits with SAP BusinessObjects

Confident Decisions


Strategic Alignment

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SAP BusinessObjects Product Portfolio

Business Intelligence

Reporting Query, Reporting, and Analysis

Dashboards and Visualization

Search and Navigation

Advanced Analytics

Enterprise Performance Management

Strategy Management

Planning, Budgeting and Forecasting

Profitability and Cost Management Consolidation

Spend and Supply Chain

Governance Riskand Compliance

Risk Management

Access Control

Process Control

Global Trade Services

Environmental, Health and Safety

Data Integration

Data Quality Management

Master Data Management

Metadata Management

Information Management

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Trend #1: Increasingly Strategic and Integrated

© SAP 2009 /

Enterprise Performance Management

Strategy Management

Business Planning

Profitability and Cost Management Consolidation

Spend Analytics

Data Integration

Data Quality Management

Master Data Management

Metadata Management

Information Management

Governance, Risk,and Compliance

Risk Management

Access Control

Process Control

Global Trade Services

Environmental, Health and Safety

BusinessIntelligence

Reporting Query, Reporting, and Analysis

Dashboards and Visualization

Search and Navigation

Advanced Analytics

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Open & Agnostic

Open apps & BI, "agnostic" to underlying technology

Complete Stack

Most complete, integrated stack

Hyperion, Interlace, diverse apps

Essbase, nQuire, BIEE

Cognos CPM

Cognos

Proclarity

Performance Point Excel

Function/industry specific vendors

SAS, Microstrategy, InfoBuilders, Informatica

EPM & GRC

Data Warehouse

Business Intelligence

Enterprise Applications

Oracle DW

Oracle, PSFT, Siebel

DB2 DW SQL Server DW

Dynamics

BW, BIA

Business Suite

Teradata, Netezza, MySQL, Sybase

NetSuite

Independent Vendors

Business Objects + SAP

Business Objects + SAP

Not All Data is in SAP Integrated Information Needed from Everywhere

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Over 25 supported integrations and solutionsAn integral part of many Oracle products:

Crystal Reports, Live Office, Share Point…Windows, .Net, SQL Server…

Websphere, Crystal…Joint industry solutions

Databases, Applications, Files, Unstructured, Datamarts, Metadata, Federation…

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Business Users

Task Workers

Nature of Work

Management by exception

Collaboration across boundaries

Context over information

Web 2.0

Consumer-like expectations

Lean consumption platform

Third-party mash-ups

Demographics

Multi-nationalism

Mobile workforce

Rise of “digital natives”

Trend #2: The Rise of the Business User Reshaping The Business Environment…

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ALL Data

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Underserved Casual Users

Marketing ManagerIn planning for next year’s

budget, I need to know our top 5 successful campaigns in

2008. And yet no one seems to be able to provide me the

answer!

Product ManagerI’m on the phone with a

colleague and need to know the sales of the product that

I manage by version.

I’m running to a customer meeting and need to know what products they’ve bought and if they have any open support calls.

Sales Rep

Customer SupportI’ve been pulled into a last minute meeting and need

our overall customer satisfaction by region.

HR ManagerWhat is the average performance of new

employees compared to the previous year? My meeting

with my boss starts in 1 hour and I need this answer now!

Empowering all Casual Users with the Information They Need

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Introducing SAP BusinessObjects Explorer

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Simplicity and speed of search

Intuitive data exploration and visualization

Fast response across mountains of data

Simplicity and speed of search

Intuitive data exploration and visualization

Fast response across mountains of data

Bring BI to All Business Users

Easy and efficient to manage and scale

More reactive to business with faster delivery

Based on proven reliable infrastructure

Easy and efficient to manage and scale

More reactive to business with faster delivery

Based on proven reliable infrastructure

Help IT to Be Successful

© SAP 2009 /

Customer Feedback To Date

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Classified the target population as the ‘active information user’ and further defined them as ‘users who have more questions’

Best for ‘managers’ who need to explore different business areas but aren’t served by existing in- house BI tools

Classified the target population as the ‘active information user’ and further defined them as ‘users who have more questions’

Best for ‘managers’ who need to explore different business areas but aren’t served by existing in- house BI tools

Highlights

Ease-of-use

Business user empowerment

Eye-catching look and feel – ‘wow’ factor in the interface

Left with the impression that responses would be very quick

Ease-of-use

Business user empowerment

Eye-catching look and feel – ‘wow’ factor in the interface

Left with the impression that responses would be very quick

Top Likes

If you know how to use a computer you can use Explorer.”

This is a perfect tool for our managers who don’t know what they are looking for.”

Finding information is as easy as searching the Internet.”

The point and click interface allows users to pick what they want - like you would do on any website.”

“

© SAP 2009 /

SAP BusinessObjects Innovation Center

Polestar in the Cloud

Event- Driven BI

Social Network Analyzer

iPhone Catalog Browser

Text to Query

BI Panel

And Many More!

http://innovation_center.sap.com

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Sustainability Performance Management

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Manage strategy and risksMerge financial & other sustainability dataProvide transparency and actionable insightVisualize and report for stakeholder impactReduce reporting costs

Design Source Sell Move Service Take BackMake

CSO:

Auditable

SustainabilityVP Strategy:

Govern for

Success

CFO

Minimize Risk

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Sales ShippingBusiness Users

Wholesale Distribution

Professional Services

Consumer Products

Collaborative Decisions

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Mill Products

Aerospace & Defense Automotive Banking

Engineering, Construction &

Operations HealthcareHigher Education

& Research

Life Sciences Media

ChemicalsConsumer Products

Defense & Security

High Tech

Industrial Machinery & Components Insurance

Mining Oil & GasProfessional

Services

Public Sector RetailTelecom-

municationsTravel & Logistics

Services UtilitiesWholesale

Distribution

Customer Retention Product Performance

Revenue RecognitionWorkforce Optimization

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BI standardization

Customer segmentation

Operational efficiencies

Fast, efficient close

Retaining top talent

Risk management

Key BI Opportunities In Tough Times

© SAP 2009 /

Thank You!

Timo Elliott Ian [email protected] [email protected]

BI Questions Blog: www.timoelliott.com

twitter.com/timoelliott

sap businessobjects the power of business intelligence...

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