sap analytics creating smart business processes

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SAP Analytics Creating Smart Business Processes James Ward Senior Technical Evangelist Macromedia Claus Grünewald VP Solution Management SAP AG

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Page 1: Sap analytics   creating smart business processes

SAP AnalyticsCreating Smart Business ProcessesJames WardSenior Technical EvangelistMacromedia

Claus GrünewaldVP Solution ManagementSAP AG

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© SAP AG 2005, SAP Business Intelligence and Analytics Conference / B4_Gruenewald / 2

First-Hand Information

In this presentation, we will examine the following topics:

The SAP analytics strategy meets the ESA concept and connects people to business processesSAP analytics empowers the business user with actionable business insightsHow to bring life to enterprise data through enhanced usability, richness, and convenience

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Agenda

SAP Analytics Strategy

What‘s new on SAP Analytics?

Flex brings life to enterprise data

Summary

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The three Strategic Intents

1. Focus on the non-consumer of analyticsCurrent penetration rate of analytics among users is at max 25%Beyond reporting, traditional vendors focus mostly on specialist users with the highest ROI per user

2. Seek broad and fast impact instead of deep and detailedIn order to make analytics a differentiator against the traditional vendors, SAP includes analytics in most business processes, scenarios and business roles.Content architecture that allows for re-use where possible and extension where neededEstablish analytic composites as integral part of SAP’s solutions offering

3. SAP executes on delivering packaged analytics evolving into embedded analytics

Develop the market from a do-it-yourself to a market for packaged analytics solutions that can be adapted easilyDevelop highly attractive analytic composites demonstrating the value of packaged composite analyticsMake BI Content available as ESA services

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Analytics Value Drivers for customers

Comprehensive analytic portfolio of over 100 analytic applications

Spanning the complete value networkInsight in the context of business processIntelligent, composite applicationsCombining analytics, transactions andcollaborationIndustry specific

SAP Analytics launched at SAPPHIRE available in late 2005

Sample Analytic Applications

Enhances SAP product value proposition

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Agenda

SAP Analytics Strategy

What‘s new on SAP Analytics?

Flex brings life to enterprise data

Summary

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Product Offering – SAP Analytics

Comprehensive analytics portfolio Function- and industry-specific analytic applicationsDeliver pre-packaged best business practices

Empower business usersActionable business insights in the context of the business processEmbedded analytics within mySAP solutionsDelivering value for all business users

Deliver on SAP’s ESA visionNo code to write leveraging modular, drag-and-drop, WYSIWYG approachFocus on simplicity, ease of use, and low TCOExpose the business logic of analysis not the technical connectivityIntelligent, composite business processes integrating analytics,transactions and collaboration

Creating Analytic ApplicationsAnalytic Application

SAP Analytics enables organizations to perform

Business AnalysisProvides users with in-depth insights into their business processes. Visualization features drive visibility and understandingOut-of-the-box analytic applications provide best-practice business analysis.

Creation & Modification of Analytical AppsEasy and intuitive to modify based on business needs.No Coding required.

Create Analytical Applications without IT intervention.

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SAP Analytics Design ToolVisual Composer

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VC BI KITEmbedding analytical data

Extended connectivity based on BI Java Connectors

BI ODBO and BI XMLA connectorMS Analysis Services, SAS, Hyperion

BI JDBC connectorRDBMS, CSV, Excel, …

BI SAP Query connectormySAP ERP data

Native BW Web APIBEx Queries, BEx Templates

Tools for building queries on diverse data sources

Templates for OLAP and relational queries: Ranking, Variance, Trend..Wizard for freeform OLAP and relational queries: joins, filters, sortingSQL EditorMDX Editor

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Description:Composite, interactive data display. Selection made in form automatically updates data displayed in chart and table.

VC Tips:The form component provides the frame for this pattern. Set this form’s frame style to “Primary frame” and Send to Back ( ). Set frame style for both chart and table to “Transparent”.

Show only titlebar (with a meaningful title) in top form component; show only toolbar in chart and table components.

If a single drop-down menu is the selection mechanism (as shown above), no “Submit” button is necessary – menu selection alone triggers update (menu field’s action type is “Submit” in Control Properties). Otherwise, use an explicit “Submit” button.

If chart units are not obvious from context, display them in framing component’s titlebar, or in chart legend, as needed.

Note: VC does not yet allow formatting of numeric units (e.g., changing “2000” to read “2,000” or “2k”) in forms, tables or charts (axis values, etc.). This is a known issue and a resolution is forthcoming.

Pattern xx: Dynamic Form (Chart + Table)

Visual Composer Output:

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Customer Validation at SAP Insider Conference

“This is more than a dashboard; this is an actionable dashboard, a true analytic application.”

“It combines the level of detailed information needed to make a decision with transactional choices for the user.”

“These are light applications, supporting a single task within a particular role.”

“Analytic applications are the future of SAP.”

Comments from

Peter LoopChief Architectfor SAP ApplicationsIntel Corporation

Summary DetailsOverview

Traditional Dashboard

Analytic Application

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FI exampleBlocked Order List

Support for the credit manager to decide whether sales orders that are blocked due to a failed credit limit check should be released or canceled. Combines transactional data from ERP Financials with BI / customer data and KPIs to make better decisions. Usually this data is spread across multiple systems and it is hard for the credit manager to collect all the data needed.Final step in the process would be the release / cancel of an order.

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SAP Analytics – 100+ Analytic Applications

High-tech

SCM Forecast Analytics

Service Performance Analytics

Service Profit Analytics

NPDI Projects Analytics

Automotive

ICH Alert Monitoring: SMI Supervisor at Customer

ICH Alert Monitoring: RP Supervisor at Customer

EC&O

Facility Operations - Damage Analytics

A&D

Pilot Report

Vendor Analytics

IM&C

Service Manager

VP of Sales

NPDI - Product Line Manager

Demand Overview

SCM

Global Capacity Utilization

Global Inventory View

Order Analytics

Warehouse Stock Analysis

Warehouse Workload Historical View

Responsive Replenishment

Delivery Performance

Demand/Supply Match

Material Availability Analytics

Supplier Rating Monitor

PLM

Projects Dashboard

Quality Dashboard

Take from Stock or Buy Dashboard

EHS

Waste Approvals - Quote of released quantities

Work area, Exposure Log

Average Number of Incidents per 1000 Employees

Manufacturing

Overall Equipment Effectiveness

OEE Performance

Yield OEE

Availability - OEE

OEE-Yield Scrap

Scrap Quantities Analysis - Plant Level

Capacity Utilization - Plant Level

Inventory Overview

Material Utilization

Material Consumption Value

Quality - Problem Analysis

Production Flexibility

Plan Realization

Manufacturing Order analysis

Material Costing T/A

Cost Components Split and Unit Costs

Production Analysis - Variance

Manufacturing Activity Analysis

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SAP Analytics – 100+ Analytic Applications

Mill

Sales Overview by Plant

Mill Profitability

Mill Revenue

Chemicals

Customer Profitability Analysis

Oil& Gas

Bulk shipment tracking

Mining

Mining Production Performance

SRM

Contract Management

Category Management

Supplier Order Management

Retail

Replenishment Planner

Category Manager

Store Manager

CP&LS

Category Price Analysis

Category Cockpit

Channel Performance

Category Promotion Analysis

Brand Analytics

Trade Marketing Analytics

AFS Reseller

Clinical Study Material Analytical Application

Service & Asset Management

Downtime Analysis

Maintenance Cost Monitor – Work View

Maintenance Cost Monitor – Equipment

HCM

Headcount Cockpit

Travel Management - planning

Strategic Workforce Planning

Recruiting Analytics

Line Manager Analytics - staff

Overtime-Illness Times and Costs

Training Administrator Analytics –Attendance

FIN

Corporate Governance

Corporate Governance - Remediation

Corporate Governance - Overview

Corporate Governance - Design

Credit Monitor

Blocked Order List

Early Warning List

Payment Behavior Monitor

Consolidation

Profit Center Analytics

Line Manager Analytics – budget

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SAP Analytics – 100+ Analytic Applications

CRM

Manage Sales Pipeline

Win Loss Analysis

Service Manager

Marketing Planning

Channel Manager

Partner Manager

E-Commerce Manager

IC Manager

Media

PCP Analytics – By Title

Advertising Analytics – Booking Unit

Entertainment Analytics – By Title

Logistics Service Provider

Logistical Sales Manager

Logistics Transportation Management

Banking

Regulatory Capital Requirements

Defaulted Exposures

Overview of Collaterals and Guarantees

Insurance

Expenditure Detail

Expenditure Trend

Public Sector

Tax and Revenue Management

Grantee Management

Funds Management

Professional Services

Client and Engagement Management

Utilities

Process Manager Utilities

Meter Reading Administrator Utilities

Sales Analyst Utilities

Healthcare

Hospital Contribution Margin

DRG Monitor

Occupancy Monitor

Material Management Healthcare

Telco

Dealer Manager

Channel Manager

Network Management

FI/CA

Collections Agent

Credit Management

Higher Education & Research

Admission Overview

Registration Overview

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SAP Analytics Architecture

LegacySystemLegacySystem

3rdParty3rd

PartySAPBI

SAPBI

SAPCRMSAPCRM

SAPPartner

SAPPartner

SAPERPSAPERP

SAP Analytics

SAP NetWeaverComposition Platform

BI, BI Kit, Visual Composer, Portal

Partner, ISV

Macromedia Flash Player

Netweaver 2004Macromedia Flex Server Portal 6.0BI 3.5VC 6.0BI Kit part of VC installation

Backend Systems dependingon Analytic Application

SAP OLTP >= 4.0BSAP CRM >= 4.0SAP SCM >= 4.0B

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Paradigm Shift: From Database to BPM Integration

Business Process Component

BusinessObject

Event

Process Agents BPM

SEND

Business Process Component

BusinessObject

Event

BPM

SEND

Business Process Component

BusinessObject

Event SEND

read read/write

localDB

localDB

localDB

transact

Process Agents

Process Agents

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ESA and Composite Applications

Business Process Component

BPM

Business Process Component

read

localDB

localDB

post

Composite Application

transact transactlocalDB

BusinessObject

Event

Process Agents

Send

BusinessObject

Process Agents

BusinessObject

Event

Process Agents

Send

read/write

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Agenda

SAP Analytics Strategy

What‘s new on SAP Analytics?

Flex brings life to enterprise data

Summary

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Rich User Experiences on Any Device

1995 2000 2005

Now there are many windows into the digital worldOne device/one interface is a thing of the past

Enterprise Data Visualization is Extremely Complex and Difficult

IM Blog Aggregators

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The Need for Rich User Experiences

Large data sets are very hard to interact with and visualize

High error rates due poor information architecture

Process abandonment due to poor Experience design

Slow and unresponsive HTML pages

Customer/Employee/Business Partner frustration translates to lack of loyalty

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Rich User Experiences to Enterprise Data

CRM example -Sales Order Analytics

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Data modelServicesMessagingPersistenceOS agnosticClean patterns

Macromedia Flex - Services Oriented Client

Resource TierDatabases, external systems and legacy resources

Integration TierConnectors to data and legacy systems

Presentation TierRich User Experience of SOA Data

Client TierSOA Data Manipulation via Web Services

Front End

Back EndBusiness TierConnects to business objects

SOA / ESBSOA / ESB

SOCServices Oriented Client

SOCServices Oriented Client

Data & business logic extend to clientClient side data & view manipulation without page refreshesOS agnostic

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How Flex Works

1. Generate UI2. Connect UI to

enterprise data and logic

UserMachine

AppServer

ClientTier

PresentationTier

BusinessTier

IntegrationTier

ResourceTier

DBMS LDAP CRM/ERP/CM

WebSvcs.

Macromedia FlexPresentation Server

Business andTransaction Logic

Connectors to Dataand Legacy Systems

Flash Client

Application Request Data Request

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Flex Application Framework

Flex Runtime Services

Flex Presentation Server

J2EE and .NET

Flex Presentation Tier

Flex Class Library

MXML ActionScriptIDEs and

Text Editors

Flex Builder

Powerful Tooling

SAP VisualComposer

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Flash Adoption on PCs1

1 NPD North America (June 2004) 2 Omniture 9/04, PCWorld (IE6 8/01) 4 GC Stats, Sun (J2SE 1.4 5/29/01 )3 Omniture 5/05, MSFT (WinXP 2/01)

0

10

20

30

40

50

60

70

80

90

100

Pen

etra

tion

Per

cent

age

(%)

06 09 12 03 06 09 12 03 06 09 12 03 06 09 12 03 06 09 12 03 06 09 12 03 06 09 12 03 06 09 12 03 06 09 12

1998 1999 2000 2001 2002 2003 2004 2005 2006

FLASH 3 FLASH 4 FLASH 5 FLASH 6 FLASH 7 FLASH 8

FLASH80% in ~12 months

OTHERSInternet Explorer 6: 77% in 51 months2

Windows XP: 65% after 45 months3

Java v1.4.x: 33% after 49 months4

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Macromedia Flex Architecture

NetWeaver AS

SAP Analytics Application

Visual Composer Server

Business LogicIntegration LogicTrasaction LogicData Logic

ResourceTier

DBMS LDAP CRM/ERP/CM

WebSvcs.

Macromedia Flex Server

Visualization

Visual Composer & Macromedia Flex are independent modules in NetWeaver AS

Analytics Applications utilize Flex Components through Sap Visual Composer

Leverage full Macromedia Flex Components in custom applications on NetWeaver AS through full server version Flex 1.5 incl. Flexbuilder

SAP FlexComponents

Control

Model

Custom Application

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Agenda

SAP Analytics Strategy

What‘s new on SAP Analytics?

Flex brings life to enterprise data

Summary

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Summary

Execution not aligned with corporate strategy – SAP focuses on the traditional business user (non-traditional user of analytics).

Business insights disconnected from the business process – SAP establishes analytic composites as integral part of its solutions offering.

SAP executes on delivering packaged analytics to drive down TCO and cost of deployment foe Analytics.

Macromedia Flex brings life to enterprise data through enhanced usability, richness, and convenience.

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Further Information

Internetwww.sap.com/bi or www.sap.com/analyticsSAP Service Marketplace: www.service.sap.com

Contact [email protected]@macromedia.com

Nomination for Ramp-Up has started –visit the SAP NetWeaver BI booths at the

conference orcontact your Account Executive!

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Questions?

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Please fill out the questionnaire and hand it in at the check-in desk at the end of the conference.

Thank you!

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WATCH REPLAYS OF KEYNOTES AND DOWNLOAD SLIDES OF ALL MAIN SESSIONS AT

www.sap.com/community

SAP BUSINESS INTELLIGENCE & ANALYTICS CONFERENCE

ONLINE

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