sanjay retail assignment apple

8/12/2019 Sanjay Retail Assignment Apple

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ASSIGNMENT OF RETAIL MANAGEMENT

TOPIC-APPLE

Submitted to

Submitted byRohit vij sanjaygiri


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Regdno-10908015

Rollno-A-78

Introduction of Apple

Apple, Inc. is an electronics and software company based inCalifornia, USA. Originally known as Apple Computer, thecompany is familiar to most people as innovators of the personalcomputer as it is known today. Apple Computer had introduced

many of the now commonplace features of personal computers,including the !UI, the mouse, the floppy disk drive, and colorgraphics. Apple Computer"s #acintosh line of $C"s had broughtnumerous software and hardware components within reach of theaverage home consumer, often in a stylish case and with anemphasis on usability. %he restructured company, now calledsimply Apple, designs, markets, and sells not only personalcomputers but also consumer electronics in the form of portablemedia players and smart phones . Apple also sells intangible

goods in the form of software, music, and video. %he Apple Storechain operates over &'( branches worldwide, where the devicesand software and sold and serviced.

Although Apple does distribute software for the #icrosoft)indows operating system , this is limited to it"s *uick%ime mediaplayer and i%unes connectivity suite for the i$od. #ost of Apple"ssoftware revenue comes in the form of optional software for theOS + operating system, e clusive to Apple"s own #acintoshcomputers. -owever, software and even computer sales are now

only a small part of Apple"s operations. %he i$od media player istoday Apple"s main source of revenue, including sales of theplayer itself and of music and video downloads via the i%unesmusic store. %he recently introduced i$hone is e pected to outsellit"s production uota, thus making the device both e clusive ande pensive. Apple %/, introduced in #arch 0((1, is a controversialdevice that is not e pected to bring much income to Apple,
http://what-is-what.com/what_is/software.htmlhttp://what-is-what.com/what_is/hardware.htmlhttp://what-is-what.com/what_is/computer.htmlhttp://what-is-what.com/what_is/smartphone.htmlhttp://what-is-what.com/what_is/smartphone.htmlhttp://what-is-what.com/what_is/microsoft_windows.htmlhttp://what-is-what.com/what_is/microsoft_windows.htmlhttp://what-is-what.com/what_is/operating_system.htmlhttp://what-is-what.com/what_is/quicktime.htmlhttp://what-is-what.com/what_is/iphone.htmlhttp://what-is-what.com/what_is/software.htmlhttp://what-is-what.com/what_is/hardware.htmlhttp://what-is-what.com/what_is/computer.htmlhttp://what-is-what.com/what_is/smartphone.htmlhttp://what-is-what.com/what_is/microsoft_windows.htmlhttp://what-is-what.com/what_is/microsoft_windows.htmlhttp://what-is-what.com/what_is/operating_system.htmlhttp://what-is-what.com/what_is/quicktime.htmlhttp://what-is-what.com/what_is/iphone.html


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rather, to help secure Apple"s foothold in the content distributionmarket. Other Apple hardware devices, such as the +serve weband file server and the Apple Cinema display, are not intended forhome use and make up a negligible portion of Apple"s income.

Apple Computer first introduced it"s products at a localcomputer club in early &213. )ithin half a year the company hadgrown to having &( retail outlets selling it"s Apple I computer kits.%he following year, Apple Computer released the Apple II, it"sfirst fully assembled machine. )ith color graphics, audiocapabilities, and fully documented hardware specs thatencouraged third party accessories, the Apple II became themost popular computer of all time, selling for over &' years.4uring this time, the 5isa and #acintosh were introduced, the

later which would supersede the Apple II and become the basisfor the first Apple laptop. After several years of technical failuresand unsuccessful products, the late &22("s saw Apple reinventingitself with new company goals. %he company settled it"soutstanding lawsuits with #icrosoft , and in &226 Apple Computerlaunched the i#ac, a throwback to the Apple II both in design andapplication. %he i$od media player was introduced in late 0((&,with the i%unes music service following in early 0((0. %he releaseof these two products is now seen as a critical turning point in the

history of Apple Computer, marking a return to high profits andbrand recognition. %he i$od line was e panded to include evertinier models, including the i$od #ini, the flash based i$od 7ano,and eventually the screen less i$od Shuffle. %he i$od inspiredinterest in Apple Computer"s merchandise led to the companyrestructuring itself once again, dropping the word 8computer8from it"s name to reflect it"s new focus on consumer electronicsand media distribution. %he Apple %/ and i$hone devices aredirect fruits of the new company focus .
http://what-is-what.com/what_is/server.htmlhttp://what-is-what.com/what_is/microsoft.htmlhttp://what-is-what.com/what_is/server.htmlhttp://what-is-what.com/what_is/microsoft.html


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Merchandise Mix of Apple

ipad

Apple's so-called "Jesus tablet" was everything that everyone didn't needon its launch in January 2010. Less than a year later, Apple had invented anew ar!et and intentionally spawned hundreds o poor- an copycats.#ubbed " the oversi$ed i%hone " with a &. in screen, Apple's lean-bac!device would be the saviour o the edia industry. (esearch group )artnerlast onth orecast that tablet co puters will see an e*plosion in sales overthe ne*t our years, selling +0 as any units as % s by 201 / and

Apple's i%ad will still have al ost hal the ar!et by the .

iphone
http://www.guardian.co.uk/technology/blog/2010/jan/28/apple-ipad-bashed-bloggers-webhttp://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-ipadhttp://www.guardian.co.uk/technology/tablet-computerhttp://www.guardian.co.uk/technology/blog/2010/jan/28/apple-ipad-bashed-bloggers-webhttp://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-ipadhttp://www.guardian.co.uk/technology/tablet-computer


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5ess than half a decade after the i$od, Apple was already thebiggest name in digital music. After months of rumour andanticipation, 9obs, in 9anuary 0((1, unveiled what would uickly

become Apple"s killer product. %he phone was a hit with techiesand non techies alike. A typically fervent Stephen :ry reviewedthe i$hone four months after its launch. 8;eauty. Charm.4elight. < citement. Ooh. Aah. )ow= 5et me at it,8 he wrote inthe !uardian. )ith the fifth incarnation unveiled earlier thisweek, the e citement has not yet dissipated.

Ipad nano

Steve 9obs discontinued the i$od mini at the height of itspopularity in September 0(('. -is indefatigable drive for designand efficiency saw it replaced with the much smaller nano. Applereinvented the nano in September 0(&( with its si th iteration. At0&.&g the new nano was &'g lighter than its predecessor and halfthe height


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I$od classic

I$ods shuffle

Assortment of Ipad

wo ca eras or ace i e and # video recording. he dual-core A chip. 10-hour battery li e. 1 3ver 200 new so tware eatures in i34

. And i loud. All in a re ar!ably thin, light design. here5s so uchto i%ad, it5s a a$ing there5s so little o it.


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Technology so advanced, youll forget its even there

6hen you pic! up i%ad, it beco es an e*tension o you. hat5s the ideabehind its innovative design. 7t5s 8ust 0.9: inch thin and weighs as little as1.99 pounds, so it eels co pletely co ortable in your hands. 2 And it

a!es sur ing the web, chec!ing e ail, watching ovies, and readingboo!s so natural, you5ll wonder why you ever did it any other way.

Dual-core A5 chips. Its fast, times two.wo power ul cores in one A chip ean i%ad can do twice the wor! at

once. ;ultitas!ing is s ooth, apps load


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Instant On.Touch and go.%ic! up your i%ad, press the o e button, and it wa!es ro sleepinstantly. hat5s because i%ad eatures ast, e icient, and reliable lashstorage that lets you access data


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I%ad "mart &over. Designed for i%ad. And vice versa.7%ad 2 and the i%ad 4 art over are ade or each other. Literally. 6edesigned the i%ad 4 art over to wor! side-by-side with i%ad @ and ontop and underneath it, too. 4 art agnetic technology built into each reallypulls the together. he i%ad 4 art over alls per ectly into place andstays put to protect your i%ad screen, yet doesn5t add bul! to its thin, lightdesign. 3pen the 4 art over and your i%ad wa!es up instantly. lose itand your i%ad goes to sleep auto atically. And here5s another s art part 7ttrans or s into the per ect ovie-watching, ga e-playing, web-sur ingstand. 7t co es in 10 bright colors @ including ive in rich, aniline-dyed7talian leather. hoose your avorite, and your i%ad will be s art all around.

iO". The worlds most advanced mo#ile operatingsystem.

i34 is the operating syste or i%ad. And it lets you see and do everything 8ust by touching the screen. 7t includes all the power ul, innovative, and unbuilt-in apps you use every day, any ti es a day. 7t5s the plat or orwhich ore than 1:0,000 other a a$ing i%ad apps have been created tota!e advantage o the large ;ulti- ouch screen. And now with over 200

new eatures in i34 @ including Bewsstand , i;essage , and Notification @ i34 is yet another reason no other device co es closeto i%ad.Learn ore about i34
http://www.apple.com/ipad/built-in-apps/newsstand.htmlhttp://www.apple.com/ipad/built-in-apps/messages.htmlhttp://www.apple.com/ipad/ios/http://www.apple.com/ipad/built-in-apps/newsstand.htmlhttp://www.apple.com/ipad/built-in-apps/messages.htmlhttp://www.apple.com/ipad/ios/


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I&loud. 'our content. On all your devices.i loud stores your usic, photos, docu ents, and ore and wirelesslypushes the to all your devices. + 4o i you buy a song, ta!e a photo, or edita calendar event on your i%ad, i loud a!es sure it appears on your ;ac,i%hone, and i%od touch, too. ?ou don5t have to do a thing.

()D-#ac!lit display.The view is ama*ing .i%ad is one big, beauti ul display @ &. inches o high-resolution photos,

ovies, web pages, boo!s, and ore. L=# bac!lighting a!es everythingyou see re ar!ably crisp, vivid, and bright. =ven in places with low light,li!e an airplane. And there5s no wrong way to hold i%ad. 7t5s designed toshow o everything in portrait and landscape, so with every turn Cevenupside downD, the display ad8usts to it. >ecause it uses a displaytechnology called 7%4 Cin-plane switchingD, it has a wide, 1 EF viewingangle. old it up to so eone across the roo , or share it with so eonesitting ne*t to you, and everyone gets a brilliant view.

;ulti- ouch. =verything5s at your ingertips

6ith i%ad, you use your ingers to do everything. And than!s to ;ulti- ouchtechnology, everything youdo @ sur ing the web, typing e ail, reading
http://www.apple.com/ipad/icloud/index.htmlhttp://www.apple.com/ipad/icloud/index.html


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boo!s, swiping through photos, and switching between apps @ is easierand a lot ore un. 6hen your ingers touch the display, it senses theusing electrical ields. hen it instantly trans or s your taps, swipes,pinches, and lic!s into li eli!e actions. Just li!e that.

+i-$i and . Two great ways to stay connected.=very i%ad is built with advanced E02.11n wireless technology. 7tauto atically inds 6i- i networ!s, which you can 8oin with a ew taps. 7%adis also available with 9) connectivity on either A G or Heri$on 6irelessnetwor!s. 4o i you5re so ewhere without 6i- i, such as outdoors on aca ping trip or on the road, you can still sur the web, chec! e ail, or getdirections.

yro, accelerometer, and compass. I%ad !nows yourevery move.

6ith the built-in accelero eter, you can rotate i%ad to portrait orlandscape, or even upside down, and whatever you5re watching, reading,

or seeing ad8usts to it the display. And now the accelero eter, three-a*isgyroscope, and co pass all wor! together. hey sense which directioni%ad is heading and how it5s oving. 4o ga es, aps, and other apps!now your every twist, turn, tilt, and 9+0. 7t5s an epic win or ga ing. Andit5s 8ust the beginning o better-than-ever i%ad apps.


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Air%lay. roadcast live to your DT/ and spea!ers . All the great stu on your i%ad @ your usic, photos, and videos @ canstrea wirelessly to your # H and spea!ers via Apple H or Air%lay-enabled spea!ers over a 6i- i networ!. 6ith 8ust a tap on the Air%lay icon,you can blast so e tunes, have a ovie night, show o so e photos, orwatch ?ou ube. And go big.

Air%rint.%rint everything wirelessly .%rint your e ail, photos, web pages, and docu ents right ro your i%adover 6i- i. here5s no so tware to download, no drivers to install, and nocables to connect. 6ith 8ust a ew taps, you can go ro viewing so ethingon the i%ad screen to holding a printed copy.

alance sheet of Apple

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Assets

urrent Assets

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%roperty %lant and =


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Total (ia#ilities 4,756,222

"toc!holders8 )9uity

;isc 4toc!s 3ptions 6arrants -

(edee able %re erred 4toc! -

%re erred 4toc! -

o on 4toc! 19,991,000

(etained =arnings +2,E:1,000

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has success ully transitioned ro an analogue driven product line to acutting-edge and award-winning digital innovator that is currently theworld's nu ber one anu acturer o #;A obile phones, L # and (

onitors, #(A; e ory chips and icrowave ovens. 6ith worldwide

electronic product sales o K 49+.& billion, over ,000 e ployees and aglobal networ! in : countries, 4a sung is truly a global giant and hasbeen recogni$ed as one o the world's top 100 >rands by >usiness6ee!

aga$ine .

Assortment of "amsung ta#

Samsung has once again rocked the mobile market with the newvarieties of version in to the Galaxy family. The company hasbeen launching many good models and the later versions of hemobiles. The Samsung Galaxy Tab family includes the alterversions, that has been announced by the company. TheSamsung Galaxy Tab 10.1 G, Samsung Galaxy Tab 10.1and theSamsung Galaxy Tab !." are the latest one in the list that are newto the family. The Samsung Galaxy Tab 10.1 G price in #ndia isnot known. The Samsung Galaxy Tab 10.1 price in #ndia is not yet

announced. The Samsung Galaxy Tab !." price in #ndia is to beannounced soon. The Samsung Galaxy Tab new versions arehaving great features. The most important feature of the mobilesis that, the mobiles are available in much thinner versions. Thebig display of the mobiles is once again one more importantfeature of the mobiles. $amera facilities of the models are verynice and which allows the user to capture nice snaps. #nternet and


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multimedia facilities are well integrated in to the mobile. Goodbattery back up facility is also provided in the mobile.

alance sheet of "amsung

Assets Dec 10

Current Assets

Cash !"#"$1

Net Recei%a&'es ((! )($0

In%entories 11!*)*$0

Other Current Assets 11!))+$(

Tota' Current Assets +#! +)$)

Net Fi,e Assets --

Other Noncurrent Assets .+!11($0

Tota' Assets 11*!*.+$#

Lia&i'ities an Shareho' er/s E uit Dec 10

Current Lia&i'ities

Accounts Pa a&'e 1#!))"$*

Short-Ter2 De&t --

Other Current Lia&i'ities --

Tota' Current Lia&i'ities --

Lon3-Ter2 De&t --

Other Noncurrent Lia&i'ities #0!1#.$)


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Tota' Lia&i'ities #0!1#.$)

Shareho' er/s E uit

Preferre Stoc4 E uit 10.$"

Co22on Stoc4 E uit "*!"1($)

Tota' E uit "*! 1*$0

Shares Outstan in3 52i'$6 1#*$"

Comparison of Apple iPad 2 vs. Samsung GalaxyTab 10.1

IPAD 2 GALAXY TAB 10.1 GALAXY TAB 8.9

OS iOS 4.3 Android 3.0

Display9.7-inch

LED-backlit IPS LCD10.1-inchPLS LCD

Resolution 1024 x 768 1280 x 800

HeightWidth

Thickness

241.2mm185.7mm

8.8mm

256.6mm172.9mm

8.6mm

Weight 601 grams 595 grams

Processor1Ghz dual-core

Cortex-A9 processor1Ghz dual-core

Cortex-A9 processor
http://www.phonehint.com/http://www.phonehint.com/


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Storage 16GB / 32GB / 64GB 16GB / 32GB / 64GB

microSD cardslot no yes, up to 32GB

Front camera 0.3MP VGA 2.0MP

Rear camera0.7MP Fixed-Focus

720p video 3.0MP Auto-Focus with LED Flash (7

Wi-Fi 802.11 a/b/g/n 802.11 a/b/g/n

Network

UMTS/HSDPA/HSUPA 850, 900, 1900,2100 GSM/EDGE

850, 900, 1800, 1900HSPA+ 21Mbps 850/900/1900/2

EDGE/GPRS 850/900/1800/19

USB USB 2.0 (Host with Adapter) USB 2.0 (Host with Adapter)

Bluetooth 2.1 + EDR 2.1 + EDR

Battery 25Wh (~6750mAh @ 3.7V) 6800mAh

Price(Wi-Fi only)

$499 (16GB)$599 (32GB)$699 (64GB)

$499 (16GB)$599 (32GB)$??? (64GB)

Availability Currently available June 8

SensorsGyroscope, Accelerometer, Digital Compass,

Ambient Light SensorGyroscope, Accelerometer, Digital Com

Ambient Light Sensor

Conclusion

the Apple iPad makes a great second computer. Pair it with a high-powereddesktop and you'll have a setup that gives you what you need: both power


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and portability. You can have a desktop in your homeoffice with a huge screen and no real constraints for heavy lifting -- gaming,video encoding, that sort of thing -- and an iPad for thing like Facebook andemail when you're in the living room. Plus it won't get too hot to hold in yourlap, and you won't have to keep it plugged in.

It is also a good solution for someone who does a bit of traveling, either forpleasure or work. This would be a great computer to take on vacation; youcan keep up with your friends and maybe look in at the office, or keepyourself entertained on rainy days with a movie or two. And with its smallsize and light weight it won't double the size of your suitcase.

The iPad not a good option for someone who only wants to own onecomputer. It just doesn't do quite enough. On the other side of the coin, it'stoo big to replace your iPod.

If you have been paying attention to the battle between Samsung and Apple, you might have noticed that Samsung has been rather quiet aboutthe lawsuits Apple has filed against the consumer giant. Apple has filed inmultiple countries including Germany where the court ruled againstSamsung and banned the direct sale of the new Galaxy Tab !. tablet in

the country. The court said the design too closely resembles Apple"s # .Samsung quic$ly appealed the decision, of course. The court"s decisionseems to have triggered a new attitude at Samsung. That new attitude isangry and now they are not being so quiet, or as %ee &ounghee, head ofglobal mar$eting for mobile communications for Samsung said '(e"ll bepursuing our rights for this in a more aggressive way from nowon). Samsung has filed it"s own lawsuits against Apple claiming they are

infringing on patents that they hold in wireless technology. The legal battlehas spread to ! countries from the *S to of course, Germany.

The difficult part of this battle is that Apple is a huge customer for Samsungsince they are the largest memory storage manufacturer and other productssuch as %+ screens that are a part of Apple products. If you compare the S
http://news.yahoo.com/summary-box-german-court-rules-143633272.htmlhttp://news.yahoo.com/summary-box-german-court-rules-143633272.htmlhttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://news.yahoo.com/summary-box-german-court-rules-143633272.htmlhttp://news.yahoo.com/summary-box-german-court-rules-143633272.htmlhttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnewshttp://www.foxnews.com/scitech/2011/09/23/samsung-vs-apple-war-hits-high-gear/?test=latestnews


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and the Apple i-hone , it"s easy to see why Apple has pic$ed this fight but,is there more to this battle/ I thin$ so. If you map out the digitalmedia landscape you will notice that Apple has yet to truly capture one

area, the living room. Samsung on the other hand not only resides in yourliving room, but, they have your $itchen and even your laundry room.+ombine this with wireless tablets and phones enabled to run multi0mediaapps, games, music and movies and Samsung is positioned to be the singlemost dominant factor in the industry. (ith (i1i connections betweenthese devices, housewives can get a notification on their T2 from the dryertelling them the clothes are dry or operating your microwave from yourphone so dinner is ready by the time you get home.

If Samsung were to ma$e some strategic acquisitions and $ey partners inthe content distribution space they could very well become a morecompelling consumer value proposition down the road. I $now there is alove affair with Apple but a solid consumer proposition that extends acrossmultiple areas of your life can be cause for divorce from even the li$es of Apple. If Apple delivers a 3# inch Ipad into living rooms in the near future,

you will see this battle heat up even more.


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sanjay retail assignment apple

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