The Customer Experience Company

SanitationInitiatives by Indian Companies

Namrata Rana

Inadequate Sanitation is broadly defined to include management of human excreta, solid waste, and drainage. Poor Sanitation Costs India Rs. 2.4 Trillion (US$53.8 Billion) a year (The World Bank’s Water and Sanitation Programme )

Poor Sanitation

Sources http://www.wsp.org/sites/wsp.org/files/publications/wsp-esi-india.pdf http://theviewspaper.net/waste-disposal-in-india/

India’s garbage generation stands at 0.2 to 0.6 kilograms of garbage per head per day. Recycling, composting and waste-to-energy are all integral parts of the waste disposal solution and they are complementary to each other; none of them can solve India’s waste crisis alone.

Waste Management in India

Sources http://www.wsp.org/sites/wsp.org/files/publications/wsp-esi-india.pdf http://theviewspaper.net/waste-disposal-in-india/

Nearly half of India's 1.2 billion people don't have access to toilets, especially in rural villages. Some 130m households lack toilets. More than 72% of rural people relieve themselves behind bushes, in fields or by roadsides. Of the 1 billion people in the world who have no toilet, India accounts for nearly 600m. Ingested bacteria and worms from defecation spread diseases causing child malnourishment

Lack of Toi lets in India

Leaking and incomplete sewage systems contaminate rivers and lakes, causing diseases like cholera. Around 97 million Indians do not have access to clean drinking water. The problem arises due to contamination of drinking water by leaked sewage. Sewage inevitably pollutes water bodies, both surface and aquifers.

Inadequate Drainage & sewer system

Sources http://webtv.un.org/news-features/un-in-action/watch/india-no-toilet-no-bride/2310481523001/?sort=popular http://www.economist.com/news/asia/21607837-fixing-dreadful-sanitation-india-requires-not-just-building-lavatories-also-changing

Basic Sanitation is one of the goals of United Nations Millennium Development Goals. Many Indian companies are trying to meet these goals through their CSR initiatives. The Government of India has come up with some initiatives like Nirmal Bharat Abhiyan, and the recent Swachh Bharat Abhiyan to address sanitation challenges. Similarly NGOs like Sulabh, Bill & Melinda Gates foundation have taken up sanitation initiatives in collaboration with government and private companies.

Sanitation and CSR

Source http://www.wsp.org/sites/wsp.org/files/publications/wsp-esi-india.pdf

Corporate India’s Sanitation Initiatives

Brands Description Toilets Constructed

ITC Ltd ITC has constructed toilets in villages since 2011 on a cost sharing basis 3.847

Bharti Airtel Satya Bharati Schools conducted a campaign for village sanitation & to promote use of toilets in 2011-12 -

TCS While TCS has pledged 100 crore to build toilets, their sustainability reports from 2011-2013 do not feature any sanitation activity -

InfosysInfosys in 2011 has conducted awareness programs and in 2012 has constructed toilets in villages of Karnataka. In 2013 they have provided aid for basic sanitation in Pune school

10000 families 60 Schools

Unilever Unilever started Domex Toilet Academy in 2013 with an aim to eradicate open defecation by building toilets & improving sanitation facilities. 80 toilets

Adani The company has provided community sanitation facility at Mundra Port in 2014 for the fishermen community. 600 Fishermen

Dabur In 2013 the company has constructed separate toilets for boys and girls in school No info

Reckit Benkiser The company has pledged 100 crore for sanitation recently. There is no info about the past years -

Hindustan Zinc The company has signed an MOU with an NGO in 2013 to construct 30000 toilets. The company has been constructing toilets in villages since 2011.

2011-12 - 1200 Toilets2012-13 - 1350 Toilets2013-14 - 3,668 Toilets

Brands Description Toilets Constructed

Coal India Ltd The company has recently pledged 100 crores for sanitation. A study of annual reports since 2011 does not feature any activity. -

Parryware The company has recently pledged to build toilets in 25 schools across the country, There is no info on any sanitation activity over the past years -

Wockhardt Foundation The foundation has installed bio-toilets made by DRDO to break down human excreta into usable water and gas through an anaerobic process. 8 Bio Toilets

Aditya Birla NuvoThe company has been constructing household toilets in villages as part of their CSR activity since many years. The company has recently announced that it will build 10,000 toilets this year.

2011-12 - 887 Toilets2012-13 - 370 Toilets2013-14 - 130 Toilets

GAILGAIL has constructed public toilets and sewerage drains to provide hygienic conditions for villagers including school toilets while educating them on the need for sanitation and hygiene.

2011-12 - 16 Toilets 2012-13 - No stats 2013-14 - No stats

L&T In 2012-13 L&T augmented sanitation facilities in schools. It was the first step in a chain reaction to improve education standards and reduce gender disparity. -

Reliance IndustriesIn 2011-12 RIL provided supplementary financial assistance for the construction of individual sanitary toilets at household level. In 2013-14 RIL has conducted awareness programs amongst villagers on scientific disposal of waste and a total sanitation drive in association with Sulabh International.

2011-12 - 300 Families

Tata MotorsTata Motors over the yeats has been constructing toilets, and conducts sanitation awareness programs. The company also installs litter bins and puts up informative signboards and posters in villages.

2011-12 - 4862012-13 - No info 2013-14 - No info

Bharti Airtel - Bharati foundation on Aug 2014 announced ‘Satya Bharti Abhiyan’ to improve household sanitation in Rural Punjab, the foundation has adopted Ludhiana District. The foundation plans to invest upto Rs 100 Crores to construct toilets for rural households and girl schools across the district. Bharti Airtel and Bharti Infratel to support the programme.

Source http://economictimes.indiatimes.com/slideshows/infrastructure/pm-modis-clean-india-dream-heres-what-corporates-have-been-doing/clean-india-dream-what-corporates-have-been-doing/slideshow/40986263.cms

Tata Consulting Services - Tata Consulting Services have pledged Rs 100 crore for PM’s Clean India initiative. To support provision of hygienic sanitation facilities in 10,000 schools across country for girl students.

Source http://economictimes.indiatimes.com/slideshows/infrastructure/pm-modis-clean-india-dream-heres-what-corporates-have-been-doing/clean-india-dream-what-corporates-have-been-doing/slideshow/40986263.cms

Adani Group - Adani Foundation will extend the existing sanitation project in Gujarat to other states where the group has a presence i.e Maharashtra, Punjab, Rajasthan and Himachal Pradesh.

Source http://economictimes.indiatimes.com/slideshows/infrastructure/pm-modis-clean-india-dream-heres-what-corporates-have-been-doing/clean-india-dream-what-corporates-have-been-doing/slideshow/40986263.cms

Hindustan Lever - HUL plans to construct 24,000 facilities by 2015. This is a branded CSR activity. The initiative is being powered by the Domex Toilet Academy launched nine months ago; Domex is HUL's toilet cleaner brand. According to HUL, the initiative has reached 850 people in 2013. The project is based on a community partnership model to make it scalable and self sustainable.

Source http://economictimes.indiatimes.com/slideshows/infrastructure/pm-modis-clean-india-dream-heres-what-corporates-have-been-doing/clean-india-dream-what-corporates-have-been-doing/slideshow/40986263.cms

Hindustan Zinc - Hindustan Zinc has signed an MoU with the state government of Rajasthan to build 30,000 rural toilets for BPL families under 'Nirmal Bharat Abhiyan' scheme. The construction of these toilets will be completed in 3 years. Hindustan Zinc would be spending about Rs 10 crore towards construction of these 30,000 toilets.

Source http://economictimes.indiatimes.com/slideshows/infrastructure/pm-modis-clean-india-dream-heres-what-corporates-have-been-doing/clean-india-dream-what-corporates-have-been-doing/slideshow/40986263.cms

Dabur India - Dabur and its CSR arm Sundesh is working towards providing proper sanitation and toilet facilities for rural women. Through Sundesh, Dabur has identified 5 villages in Ghaziabad and Rudrapur to set up 50 toilets.

Source http://economictimes.indiatimes.com/slideshows/infrastructure/pm-modis-clean-india-dream-heres-what-corporates-have-been-doing/clean-india-dream-what-corporates-have-been-doing/slideshow/40986263.cms

Infosys India - Infosys and Indian Institute for Human Settlements partnered with World Bank’s Water and Sanitation Program to co-host ‘Sanitation Hackathon 2012. 100 software programmers worked closely with sanitation experts to develop innovative solutions that can improve the quality of public health in India.

Source http://www.infosys.com/newsroom/features/Pages/sanitation-hackathon-2012.aspx

Coal India Ltd - Rs 235 crore would be utilised for creating modern sanitation facilities in schools operating in the command areas of CIL’s (Coal India) subsidiary companies and in the villages of economically backward districts which lack toilet facilities identified by coal companies through a baseline survey,

Source http://www.thehindu.com/business/Industry/coal-india-to-spend-rs-235-cr-on-building-toilets-improving-sanitation/article6373098.ece

Parryware - Parryware sanitary ware brand has announced its plans to build toilets in 25 schools across the country as part of CSR activity in line with the 'Swach Bharat Programme.

Source http://www.aninews.in/newsdetail2/story182320/parryware-to-provide-sound-sanitation-facilities-by-building-toilets-in-25-schools-across-india.html

Reckitt Benckiser - The maker of Dettol and Harpic brands, is investing in building toilets and has committed Rs.100 crore to spreading hygiene and sanitation awareness over the next five years through an initiative called Banega Swachh India. Fim Celebrity Amitabh Bachchan is the brand ambassador of Banega Swachh India. The campaign plans to cover around 400 villages across eight states to increase hygiene and sanitation awareness.

Source http://www.livemint.com/Companies/ZXukjtNA3qdO7SqPfWKK4N/Sanitaryware-makers-expect-demand-surge-on-back-of-Swachh-Bh.html?utm_source=copy

Wockhardt Foundation - The foundation has installed 70,000 bio-toilets in India. The bio-digester technology, developed by the Wockhardt Foundation & DRDO, uses the psychrophile bacteria, which is found in Antarctica, to break down human excreta into usable water and gas through an anaerobic process.

Source http://www.thehindubusinessline.com/companies/culturing-a-hygiene-revolution/article5722991.ece

Aditya Birla Group - As part of CSR activities the company constructs household toilets in the community areas. The company has recently announced it will build 10,000 toilets this year in MP, UP, Odisha, Tamil Nadu & Gujarat

Source http://scroll.in/article/678346/Four-reasons-why-Modi's-toilet-obsession-is-good-for-India http://www.adityabirla.com/csr/overview

ITC Ltd - ITC as part of it’s CSR activities over the last 3 years has constructed 3,847 toilets in villages. This is ongoing activity done by the company since 2011.

Source http://www.itcportal.com/sustainability/sustainability-report-2013/sustainability-report-2013.pdf

NGOs

Sulabh Organisation - Has built environmental friendly toilets in India in partnership with government. Recycling and use of human excreta for biogas generation is also done. This methodology also liberates scavengers from cleaning. The biogas produced is used for cooking, lighting mantle lamps, and electricity generation. This has been implemented in more than 1.2 million houses all over India that has helped liberate over a million scavengers.

Source http://www.sulabhinternational.org/content/sulabh-story-brief

Bill & Melinda Gates Foundation - The foundation is providing grants to invent technology to recycle, reuse human waste and address diseases. The foundation in collaboration with government also conducted “The Reinvent the Toilet Fair” aimed to stimulate discussion and spur partnerships to bring safe, affordable sanitation to the 2.5 billion people who lack access.

Source http://www.gatesfoundation.org/What-We-Do/Global-Development/Reinvent-the-Toilet-Challenge

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