sandy rodger lead, project mainstream ellen macarthur
TRANSCRIPT
• Project MainStream is a collaboration led by the World
Economic Forum and Ellen MacArthur Foundation, with
McKinsey & Company as knowledge partner.
• MainStream will accelerate the transition to the circular
economy by taking collaboration to a new level
• This will unlock the stalemates that individual organisations
cannot resolve, even working with their own partners and
supply chains.
Establishing the
foundations
Starting the
transformation
Establishing proof of
concept and getting
ready for scale
DAVOS
2015 DAVOS
2016
Delivery
Projects
Analysis
Programmes
1H
2014
2H
2014 2015
An Example of a MainStream Project:
Global Plastic Packaging Roadmap
Design 2
Systems for
Collection,
Segregation,
and Reprocessing
of Packaging
IN CITIES
Design 1
Packaging
IN FMCG
SUPPLY
CHAINS
An Example of a MainStream Project:
Global Plastic Packaging Roadmap
Design 2
Systems for
Collection,
Segregation,
and Reprocessing
of Packaging
IN CITIES
Chemicals and
Packaging Suppliers
Branded FMCG
Manufacturers
Retailers
Consum
ers
Waste
/ Recyclin
g
Syste
ms
Reta
ilers
Design 1
Packaging
IN FMCG
SUPPLY
CHAINS
An Example of a MainStream Project:
Global Plastic Packaging Roadmap
Design 2
Systems for
Collection,
Segregation,
and Reprocessing
of Packaging
IN CITIES
Chemicals and
Packaging Suppliers
Branded FMCG
Manufacturers
Retailers
Consum
ers
Waste
/ Recyclin
g
Syste
ms
Reta
ilers
Circular
Material
Flows
Design 1
Packaging
IN FMCG
SUPPLY
CHAINS
An Example of a MainStream Project:
Global Plastic Packaging Roadmap
Design 2
Systems for
Collection,
Segregation,
and Reprocessing
of Packaging
IN CITIES
Chemicals and
Packaging Suppliers
Branded FMCG
Manufacturers
Retailers
Consum
ers
Waste
/ Recyclin
g
Syste
ms
Reta
ilers
Circular
Material
Flows
ROADMAP
Integrates
Design 1
and
Design 2
Design 1
Packaging
IN FMCG
SUPPLY
CHAINS
The MainStream change process…
Other MainStream delivery projects
Eco-design
(starting with
paper)
Develop simple eco-design rules for paper
products, to give essential guidance for
designers and developers without limiting
innovation / introduction of new techniques.
Asset tracking
Deploy asset tracking in industry-specific value
chains. Build asset database to integrate with
enterprise data, gauge remaining useful life, and
recover residual value.
These 3 were selected from 7 bids from participating organisations. We
intend further analysis, and a second wave of delivery projects, in 2015.
▪ The linear economy is the the dominant model developed since the
industrial revolution. It will take an exceptional “systems intervention” to
change this into a circular economy.
▪ OUR CHANGE HYPOTHESIS –
Effective change is driven by commitment supported by facts
▪ WE HAVE DEVELOPED A ROUNDTABLE PROCESS COMPRISING
– Convening the necessary industry actors
– Illustrating the economic benefit of potential moves towards the
circular economy
– Building cross-industry dialogue, consensus, and feedback
– Driving proof of concept through working group projects
The MainStream change process…
The MainStream change process…
We are assembling the
participants for the three projects
• Global plastic packaging roadmap
• Eco-design (starting with paper)
• Asset tracking
• …others will follow
Please get in touch if you can help us reach tipping
points in these areas, and are willing to contribute
ideas, contacts, time, or funding