sandra ruiz de azua.portfolio

RetailArchitecturePortfolio Sandra Ruiz de Azúa

Interior DesignDesign management

RetailArchitectureInterior DesignDesign management

Debenhams department store

I have improved my technical skills while working on this account,

specially in detail development, fixture design and material

knowledge. Implementing the new Debenhams concept for the first

time internationally has implied specification of all materials, sign off

and approval of the locally proposed samples and locally produced

fixtures.

Managing a project like this from a design perspective involves team

leading skills, to coordinate technical details and ensure day to day

update design to reflect site conditions.

Coordination with client is also an important point to ensure successful

completion. Retail is a very demanding sector, quickly moving, with

constant updates based on customer and operations feedback. which

need to be picked up on time and implemented os soon as possible.

I have been working in the Debenhams account for over 3

years,designed and managed together with the rest of the team over 8

complete stores in Malaysia, Kuwait, Egypt, UAE, Philipines, Russia and

Iran, and are currently working on new projects in Egypt, Qatar,

Romania and Croatia.

20122015


Mothercare, multiple locations 2012/2015

Drawing review, together with handling communication with the

client are two of the main tasks and skills I have improved while

working on this account.

The challenge in managing the design for this brand strides in the

fastmoving pace of the projects. Design works are completed from

schematic to design pack ideally in two weeks,. An added challenge is the

remoteness of the locations, which oblligues me to accurately review all

information received to ensure accuracy of design, in a very reduced

time.

II have worked in the Mothercare account for over three years, manag-

ing the workload, team distribution, as well as liasing with the client to

ensure timely delivery of projects. The big amount of stores that this

brand opens every year obligues the design team to handle timelines

very accurately to comply with deadlines, while maintaining quaility

and updated track of all design changes and particularities in each of

the regions covered (Middle East, Far esat Asia, India South America,

and Europe, including Russia)


Le Mall, casual dining, KSA 2014

My main responsibility in this project was to coordinate the

architectural and urban design of the whole space to

ensure the different restaurants would sit properly next to

each other while maintaining their brand image and

identity. At the same time we were in charge of the

landscape, urban and architecture design to adapt the

existing building to suit the new use provided.

Urban and landscape design, together with material

specification and coordination and supervision of all

interior design concepts to ensure compliance with the

guidelines provided

2012

The Development of this concept was a great opportunity to explore the

food and beverage world, understanding all technical requirements, as

well as materializingthe brands aspirations of freshnes and healthy

lifestyle.

The concept design referred to the freshness of the product through

bright colours, and originally combined with white acrilic and whit

tiles in the BOH /preparation area to give the image of neatness

against the brightness of the colored front. The final design was

slightly modified to incorporate wood to make it “warmer” as a

request from the client..

Wrap it! was a new food concept developed by our client that needed

both a brand image and a design for the first outlet to be built in

Villagio Mall, Qatar. The food concept was a healthy and fast salad and

wrap bar. We had to send the message of a fresh product, healthy and

“young”. I designed the logo, the brand colour identity and the interior

concept.


Wrap it! Villagio Mall. Qatar

I used sketch up and photoshop to create the renders, and autocad to

draw the plan. The furniture specification was a big part of the project as

the brief implied a clear guideline in this subject.

The brief was to design the interior spaces for a Villa, owned by a

traditional arab family, designed in a contemporary style. There was a

request for a family majlis, a formal majlis, a library and several rooms.

Taking the existing architecture as a guide I designed a fluid and open

space that could acomodate all uses.


Private villa, Durrat al Bahrain 2011

2009/2010

The leading, coordination and social skills developed in this project have

helped me throughot my career. I was encouraged to take design

decisions, understanding the importance of anyllisis, reflexion and give

directions on time which is key to design coordination.

Designing many of the interiors here, while supervising the site devel-

opment of the three buildings, and providing technical solutions to the

challenges that appeared on site. Improved my knowledge on site

management, material specification, as well as design coordination.

I worked on this project together with the office principal as a

consultant architect. Main responsibilities were ensuring compliance

with project design, rethinking new solutions to solve site constraints,

and design all interior spaces.


Lorca university campus. LCU.Spain

This Design Hub comercial space was planned to be a flexible space

that could host conferences, seminars, group working sessions, an

mulyiple activities related to design orientation and investigation .The

added challenge was a very low budget. as acces doors, little

reading&meeting cubicles

We worked on the basis of opening the space to the pedestrian street

sitting in front of the unit, by breaking the facade with a two reused

cargo containers, that served several uses, as access point, meeting

room or reading&study retreat. The materials used responded to the

low budget and a reference to construction, sustainability and

reciclyng, with exposed brick walls and cartoon tubes as claddings.


Design hub, Murcia Spain 2008

A nursery that attends the children of the university staff. teachers and

students at the University in Cartagena. It was meant to be located in

a vast parcel without any built references around, next to a hill park in

the center of the city.

The answer to this unreferenced urban space, with no remarkable A

nursery that attends the children of the workers. teachers and

students at the University in Cartagena. It is located in a vast parcel

without any built references around, next to a hill park in the center of

the city.


Tagar table, model 206 1200 mm diameter

Chair Seggiolina Pop Magis

Hang it all. VitraBookcase cWave Dieffebi

Stones /Piedras. Magismini-living room set.

Julian mod. MagisFun chairs

Flying carpet. Magis

Workit meeting table.Vitra

Nest/cave Magis. Me too Eames Elephant. Vitra Stackable locker. PL series. Altamiras

Nursery, Cartagena, Spain 2009

Storage set. Vitra Four cast four chair. Four design

Hanger Pop. Rexite

Developing a full architeture project, from concept design to

construction development drawing set, with structural, MEP and

architectural coordinated details. This final year project was much of an

introduction to real life projects. while combining it witha job as design

coordinator of a housing project , I applied all knowledge compiled

through the study of my architecture master degree.

The International Photography Center Fundación Ordoñez Falcon

houses a cultural and exhibition program with specific conditions of

organization, use, and lighting for the exhibition of photographies. At

the same time, it constitutes a landmark in the old Town of Vitoria .

2008


Fundación Ordoñez Falcon International Photograpohy Center

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