sandra jordan prima alpaca launches prima alpaca … · 67% prima alpaca | 33% merino wool prima...
TRANSCRIPT
media release
N E W F R O M S A N D R A J O R D A N P R I M A A L P A C A
SANDRA JORDAN PRIMA ALPACA LAUNCHES PRIMA ALPACA MARAS —
The Ancient Earthly Wonder of Peru’s Salinas de Maras Salt Flats Inspires a Sublime New Line of
Luxurious Fine Alpaca Fabrics
(FOR IMMEDIATE RELEASE) Sandra Jordan Prima Alpaca is pleased to announce the
launch of its latest collection, Prima Alpaca Maras, which is inspired by the elemental
pigments and gem-like textures of Peru’s sacred Salinas de Maras, a network of nearly
3,000 salt pans terraced across the sky-kissed slopes of the Andes Mountains. Fed
from the mineral traces of a prehistoric sea
and harvested by hand through the centuries,
the precious salts of the Salinas de Maras
long-ago provided currency for the pre-Incan
world. Today, the crystalline fissures and liquid
radiance of the Salinas de Maras are celebrated
in this sweeping new collection that includes
19 new fabrics ranging from luminous sheers
and elegant bouclés to shimmering sateens.
Colorways range from a marine green and the purest of whites to natural shades that
reflect the light and landscape of this extraordinary earthly wonder. Like all Sandra Jordan Prima Alpaca offerings, the fabrics of the Prima Alpaca Maras collection drape exquisitely, are durable and do not fade. Involving intense handwork, the process of manufacturing these fabrics is earth-friendly. The cycle of herding, sheering and refining alpaca fleece gives careful consideration to the environment. In addition to fostering this traditional Peruvian industry, Sandra Jordan Prima Alpaca also partners with local Andean organizations to support education and housing for herding families who have tended their remote ancestral lands for generations. A percentage of every sale of Sandra Jordan Prima Alpaca fabric goes to support these initiatives. “The magic of the Peruvian tierra is a constant source of fascination for me,” says company founder, Peruvian-born Sandra Jordan. “The Salinas de Maras is unlike any other place in the world with its strange, seductive land forms, luminous colors and infinite skies. My new collection, Prima Alpaca Maras, reflects this natural beauty in new textures and hues, widening the vast array of offerings for a truly exceptional fiber.”
Prima Alpaca
“My new collection, Prima Alpaca Maras, reflects this
natural beauty in new textures and hues, widening the vast array
of offerings for a truly exceptional fiber.”
—sandra jordan
page 1 of 6For add it ional informat ion and imagesliz l ightstone l i z@sandrajordan .com 707/836-9240 sandrajordan .com
P R I M A A L PAC A M A R A S
With its sateen weave and flat finish, this two-
tone bouclé mirrors the distinctive geometry
and liquescent depth of the salt flats. A fabric
with a soft hand and subtle effect, Prima
Alpaca Maras brings dimension and style to
upholstery, pillows and interior accents.
67% Prima Alpaca | 33% Merino Wool
P R I M A A L PAC A C A S A M I R AG E
Woven from seven different twisted and
colored yarns, this stunning charcoal-to-pale
grey tonal ombre captures the highland
light fading across the salt flats at dusk. A
mysterious, dramatic choice for upholstery,
draperies and pillows.
82% Prima Alpaca | 18% Merino wool
P R I M A A L PAC A C A S A R I O
This rustic, nubby weave in neutral tones
channels cozy evenings by the fire and casual
chic. A weave that is durable and versatile.
100% Prima Alpaca
P R I M A A L PAC A C A S A P E B B L E
A dappled natural grey fabric with a soft,
pillow-like construction and notes of salty,
mineral hues. The ideal balance of elegance
and informality.
55% Prima Alpaca | 44% Pima Cotton | 1% Silk
P R I M A A L PAC A P L ATA O PAQ U E S H E E R
This effortless grey-and-white subtly tex-
tured sheer is a blend of Prima Alpaca with
exquisite linen. Our first Prima Alpaca offer-
ing with linen, Prima Alpaca Plata is endlessly
versatile and suitable for all applications in-
cluding window treatments and upholstery.
47% Prima Alpaca | 53% linen
P R I M A A L PAC A P U R E W H I T E S O L I D
The long-awaited introduction of a pure optic
white in our classic Prima Alpaca Solid collec-
tion. Brilliant and harmonious, this elemental
hue has infinite interior possibilities ranging
from resort looks and town homes to country
getaways with a crisp edge.
67% Prima Alpaca | 33% Merino Wool
P R I M A A L PAC A P U R E W H I T E S H E E R
A N D P U R E W H I T E G O S S A M E R S H E E R
These two sheers in our new pristine white
colorway offer a blend of delectable silk with
Prima Alpaca. Pure White Sheer is a tailored,
classic basket-weave sheer, while Pure White
Gossamer Sheer is its light-as-air, diaphanous
cousin.
70% Prima Alpaca | 30% silk
P R I M A A L PAC A A N D I N A S H E E R
Echoes of traditional Andean patterns are
scaled down and updated in a monochromatic
modern weave that is both understated and
graphic. The luxurious weave combines yarns
of our new Pure White with the palest of greys.
70% Prima Alpaca | 30% silk
P R I M A A L PAC A S T R ATA S H E E R
Prima Alpaca Strata Sheer takes its cue
from the geological striations and elemental
mysteries of the Salinas de Maras. A blend of
Prima Alpaca
MARAS INCLUDES THE FOLLOWING DESIGNS:
page 2 of 6For add it ional informat ion and imagesliz l ightstone l i z@sandrajordan .com 707/836-9240 sandrajordan .com
grey tones with sumptuous silk, this pattern
feels both ancient and of-the-moment.
70% Prima Alpaca | 30% Silk
P R I M A A L PAC A V I E N TO S H E E R
A billowy sheer subtly patterned in a loose
organic swirl of pure liquidity and light. This
weave blends yarns of soft grey and our new
Pure White.
100% Prima Alpaca
P R I M A A L PAC A C A M I N O S H E E R
Named for the “roads” of the Andes highlands, this
dreamy sheer, which has a pristine white back-
ground striped with a distinctive textured yarn,
conjures up exotic light-filled days of wanderlust.
70% Prima Alpaca | 30% Silk
P R I M A A L PAC A FA LC O N S H E E R
Interchanging stripes of feather-colored yarns
and natural bouclé texture define this horizon-
tal sheer on a background of the purest white.
80% Prima Alpaca | 10% silk | 10% Merino Wool
P R I M A A L PAC A S U R I Z I B E L I N A D O
New colorways of glimmering Moonstone and
dusk-hued Espresso expand this popular,
glamorous Prima Alpaca offering. The ultimate
in luxury, Prima Alpaca Suri Zibelinado is woven
from the glossy locks of the rare Suri alpaca.
COLORWAYS: MOONSTONE and ESPRESSO
68% Prima Alpaca | 32% Merino Wool
P R I M A A L PAC A B O U C L É
A tight looping design with a luscious drape,
this popular weave now includes the addition
of three new colorways — a luscious blue-
green (or green) Sea Glass, a dark, violet-
tinged Basalt and a deep, off-black (or grey-
black) Charcoal.
COLORWAYS: SEA GLASS, BASALT, CHARCOAL
60% Prima Alpaca | 40% Merino Wool
P R I M A A L PAC A S E A G L A S S S T R I P E
This breezy new stripe design combines Sea
Glass green and French Vanilla for a crisp look
that alternates between cool and warm tones.
This tightly woven, finely textured fabric with
a beautiful sateen finish works for elegant
bedding, window treatments and upholstery.
60% Prima Alpaca | 40% Merino Wool
Prima Alpaca
MARAS INCLUDES THE FOLLOWING DESIGNS:
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see photos next page
For add it ional informat ion and imagesliz l ightstone l i z@sandrajordan .com 707/836-9240 sandrajordan .com
Prima Alpaca
media release
2 / sandra jordan 3 / baby alpaca in the andes of peru
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1 / pR ima alpaca maras collection
For add it ional informat ion and imagesliz l ightstone l i z@sandrajordan .com 707/836-9240 sandrajordan .com
Prima Alpaca
8 / pR ima alpaca andina 9 / pR ima alpaca maras 10 / pR ima alpaca moonstone
6 / pR ima alpaca strata
5 / pR ima alpaca viento4 / pR ima alpaca maras collection
7 / chairs in pr ima alpaca maras
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Prima Alpaca
16 / PR ima alpaca camino 16 / pR ima alpaca maras collection
13 / PR ima alpaca pure white gossamer
14 / pRima alpaca maras collection 15 / pRima alpaca maras collection12 / pR ima alpaca maras collection
For add it ional informat ion and imagesliz l ightstone l i z@sandrajordan .com 707/836-9240 sandrajordan .com
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