Sandra Hanžič

PRINGLESPRINGLES

• brand of potato chips

• produced by Procter & Gamble

• sold in over 100 countries

• yearly sales of over $1 billion

• available worldwide in 45 flavours

PRINGLES HISTORYYear Event

1956 The Pringles recipe is born, along with Mr Pringles icon

1964 Pringles go into production

1968 First market test for Pringles

1970 The distinctive Pringles can is introduced

1972 Pringles conquers the whole of the US

1976 Pringles mania sweeps the US

1985 The first Pringles fanclub is founded in the US

1990-92

Pringles go global, launching in the UK, Australia, South Africa and Germany

1995 Pringles.com launches

1998 Pringles is available in at least 40 countries around the world

ADVERTISING

• United States, United Kingdom, Australia and Ireland with the slogan "Once you pop, you can't stop"

• elsewhere with the slogan "Everything pops with Pringles".

PACKAGING

• a tubular can with a foil-lined interior and a resealable plastic lid,

• invented by Fredric J. Baur (organic chemist and food storage technician)

• he died on March 4, 2008. Baur's children honored his request to bury him in one of the cans

LOGO

• cartoon caricature of the head of a male figure (known as "Julius Pringles"), with a large mustache

FLAVOURS

standard flavours:• Original, Salt & Vinegar, Sour Cream & Onion,

Cheddar Cheese, Barbecue, Hot & Spicy, and Cheese & Onion.

• some flavours distributed only to limited market areas, (Curry Flavour in UK)

• seasonal flavours: ketchup, chili cheese dog, "Pizzalicious", paprika, Texas BBQ Sauce

• in the early '90s: "Corn Pringles"

LAWSUIT

• in a London courtroom during July 2008,

Procter & Gamble lawyers successfully

argued against Keiron Williams that

Pringles are not potato chips, as their

actual potato content is only 42 percent

• http://www.pringles.com/

• http://www.youtube.com/watch?v=mucuLrWHGqc

• http://www.youtube.com/watch?v=F9U0zn2jIOY

• http://www.pringles.co.uk/en_GB/cancreator/default.aspx