san marcos chamber seminar!

The Big Deal over Social Media!The Big Deal over Social Media!The Big Deal over Social Media!The Big Deal over Social Media!

Innovative Techniques to grow your business! Innovative Techniques to grow your business! Innovative Techniques to grow your business! Innovative Techniques to grow your business!

San Marcos Chamber of CommerceSan Marcos Chamber of CommerceSan Marcos Chamber of CommerceSan Marcos Chamber of CommerceNatalie Guse Natalie Guse Natalie Guse Natalie Guse & Richard BarrettRichard BarrettRichard BarrettRichard Barrett

Social Media Marketing is not only a Social Media Marketing is not only a Social Media Marketing is not only a Social Media Marketing is not only a trend, it is the future of Marketing. trend, it is the future of Marketing. trend, it is the future of Marketing. trend, it is the future of Marketing.

ThatThatThatThat’’’’s ours ours ours ourGOAL! GOAL! GOAL! GOAL!

You will learnYou will learnYou will learnYou will learn…………

…to understand social media!

…to apply social media tactics!

…that content is the key!

…to create your social media plan!

You can You can You can You can do it! do it! do it! do it!

First steps! First steps! First steps! First steps!

Understanding Social Media Marketing!Understanding Social Media Marketing!Understanding Social Media Marketing!Understanding Social Media Marketing!

Search Engine Search Engine Search Engine Search Engine MarketingMarketingMarketingMarketing

Social Media Social Media Social Media Social Media Marketing ProcessMarketing ProcessMarketing ProcessMarketing Process

Statistics and Statistics and Statistics and Statistics and Demographics! Demographics! Demographics! Demographics!

Spicy Ginger Ambrosia is a blend of raw California wildflower

Honey, bee pollen, certified organic powdered cinnamon and

powdered ginger.

Content! Content! Content! Content!

ContentContentContentContent

The Big Deal over Social Media

Social Media Marketing Process

Content is the key to success

Social Media and Blogging Sites

Search Engine Optimization

Questions???

The Big Deal over Social Media Marketing

Marketing

Natalie Guse

The Big Deal over Social Media!

Social Media Marketing…

Wikipedia says: Social media are primarily internet-and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audios. The interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content or user-generated media.

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and

customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily

published by users, not direct employees of the property.

Social Media Marketing…

YOU

Interact

with

costumers!

Communicate!

Socialize!

Share!

C I S S

-Communicate w/ customers

- Stay in contact

- E-Conferences

- E-Interviews

Communicate Interact Socialize Share

- Build own networks

- Invite your contacts

- Interact with costumers

- Example: NING, MEETUP

- Create public profiles

- Stay in contact

- Example: LINKEDIN,

XING, FACEBOOK

- Promote Infomercial

- Promote Business

- Publish press releases

- Example: YOUTUBE

Exponential growth of Social Media!

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?

Social Media Marketing Trends!

Social media trends indicate that online marketing is set to undergo a dramatic makeover. Businesses are increasingly integrating social networking websites into their marketing strategy. A recent study conducted by the Association of National Advertisers (a representative body of American marketers) revealed that 26% of marketers found trends in social media taking it towards further growth.


Twitter has come to the centre of the stage in a very short span of time. Its phenomenal success can be estimated from the fact that the proportion of marketers using Twitter as a part of their marketing strategy has grown from 3% to 49%. Dell announced that Twitter had driven sales worth $3 million for the organization within two years. However, Facebook continues to hold its dominant position in this market. Over 65% of respondent companies incorporated this social networking website in their marketing strategy.


If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year. From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it.

On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites.

Half of all current adult social networkers say that they access their profiles at least every other day.

57% have joined a Social Network, making it the number one platform for creatingand sharing content (Universal McCann, 2008)

Estimated 272m users world-wide• Connecting people globally: emerging markets with highemigration lead the way – Philippines 83%, Hungary 80%, Poland 77%, Mexico 76%• UK hit by the Facebook factor – Usage up 32%• US saturated as growth stalls at 41%• Brazil has the most active users – 56% manage their profile every day• Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content


Marketing

Natalie Guse.

If Facebook was a country it would be the 8th

largest country in the world! 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in

every continent—even Antarctica.

Facebook is used in more than 35 different languages and 170 countries!

�Rank #2Rank #2Rank #2Rank #2� Founded on Oct 28, 2003 by Mark Founded on Oct 28, 2003 by Mark Founded on Oct 28, 2003 by Mark Founded on Oct 28, 2003 by Mark ZuckerbergZuckerbergZuckerbergZuckerberg� Owned privately by Owned privately by Owned privately by Owned privately by FacebookFacebookFacebookFacebook, Inc., Inc., Inc., Inc.� 150,940,004 Unique visitors150,940,004 Unique visitors150,940,004 Unique visitors150,940,004 Unique visitors� 2,513,085935 visitors2,513,085935 visitors2,513,085935 visitors2,513,085935 visitors�Annual change of 188.67%Annual change of 188.67%Annual change of 188.67%Annual change of 188.67%

Users can join over 200 individual groups according to their interest or expertiseThe website is free to users and generates revenue from advertising including banner ads. No customizing of your page on plain text (unlike myspace)From June 2004 Corporations such as Microsoft, Accel partners, Hong Kong Billionaire Li Ka-shing and venture capital firms have dumped over 1 billion dollars into facebook. Septermber 2009 facebook reported its first month of profit.


Marketing

Natalie Guse

• There are 87% more online social media users now than in 2003,with 883% more time devoted to those sites.

• In the past year, time spent on social networking sites has surged 73%. • In February 2009, social network usage exceeded web-based e-mail

usage for the first time:

Social Media a Fad? Hmm…Study on growth of Social media – 75% of Internetusers involved in Social Media in 2008.

20

Internet Users by Continent


Marketing

Natalie Guse

Social Media Marketing Process!

Marketing Strategies

?

Market a product by using marketing tools! Spread out your message to the world!

But it is more!

Producing a product and market it by using :

Price Place Product Promotion

Weaknesses Strength

Threats + Opportunities

Strategic Planning

Goals Position Vision Mission

Operative Planning

TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET!

Price Place Product Promotion

Community Branding

Price pointStrategy

PenetrationPsychological

SkimmingPrice presentationOnline discounts

DesignCorporate Identity

Product Presentation on platforms and

websiteProduct descriptionsProduct Testimonials

Branding

Corporate IdentityE-Mailing

Online Public RelationsSearch Engine MarketingSocial Media Marketing

BlogsVideo and Audio Sharing

Social ProfilesDiscussion Forums

RetailWholesale

E-CommerceE-BrokerInternet

Multi ChannelShipping

Online Website Community

ForumsSocial Media platforms

Product IdentityProduct PresentationProduct PlacementProduct description

PositioningPositioningImageAnalysis

ImageAnalysis

LocationLocation CompetitorsCompetitors Location Markets

Location Markets

LocationEnvironment

LocationEnvironment

Potential-Analysis

CompetitorsAnalysis

Target GroupsEnvironment

Analysis

Strenght + Weaknesses

Opportunities +Threats

EntireAnalysis

EntireAnalysis

External AnalysisInternal Analysis

Weakness Strengths

Threats + Opportunities

Goals Position Vision Mission

Actions

TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET!

Social-Networking

Public Relations

Cooperation

Radio/TVEvents

AdvertisingE-Mail

Marketing

Common social media applications


Marketing

Natalie Guse

Content is the key to success!

Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.

3 Aspects of Social Media Marketing

Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages on Twitter, MySpace of Facebook follow this model.



It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users.According to Lloyd Salmons, first chairman of the social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations.

YOU

Interact

with

costumers!

Communicate!

Socialize!

Share!

C I S S

-Communicate w/ customers

- Stay in contact

- E-Conferences

- E-Interviews

Communicate Interact Socialize Share

- Build own networks

- Invite your contacts

- Interact with costumers

- Example: NING, MEETUP

- Create public profiles

- Stay in contact

- Example: LINKEDIN,

XING, FACEBOOK

- Promote Infomercial

- Promote Business

- Publish press releases

- Example: YOUTUBE

The Social Technographics™ Ladder

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Publish a blog

Publish your own Web pages

Upload video you created

Upload audio/music you created

Write articles or stories and post them

Post ratings/reviews of products/services

Comment on someone else’s blog

Contribute to online forums

Contribute to/edit articles in a wiki

Use RSS feeds

Add “tags” to Web pages or photos

“Vote” for Web sites online

Maintain profile on a social networking site

Visit social networking sites

Read blogs

Watch video from other users

Listen to podcasts

Read online forums

Read customer ratings/reviews

None of the above

The

Forrester –

and

industry-

standard –

model for

measuring

use of social

media

The 4-Step “Social Strategy”

P

O

S

T

PeopleAssess your customers’ social

activities

Objectives Decide what you want to

accomplish

StrategyPlan for how relationships with

customers will change

Technology/TacticsDecide which social technologies and

tactics to use

VISIBILITY!

TRAFFIC!

CONVERSIONS!

PROFITS!

Where Content is King…

• Social Media is all about:

– Content Delivery – putting it out there

– Content Visibility – letting some people see it

– Content Virality – broadcasting it to EVERYONE!

Things You Could (Should) Work onThings You Could (Should) Work onThings You Could (Should) Work onThings You Could (Should) Work on

1. Social Media Strategy & Planning

2. Social network profile setup & management

3. Facebook / Twitter specialists

4. SEO 2.0 – Social Content Marketing & Optimization

5. Social Conversation Marketing

6. Online Video Marketing

7. Online Reputation Management

8. Local search, blended (Universal) search

Some Tactics – “Everywhere”

• A Good Title & Description – Make or Break Your Social Media Submission

– Bad: “PDRestoration Water Damage”

– Good: “Water Damage Cleanup Services – Complete In Less Than 24 Hours.”

• “Get The Clean Up Job Done By The Most Trusted Name in the Business: Paul Davis Restoration”

Copy & Attention

• Brands:– Got Milk?– Where’s the Beef?– We Try Harder– Just Do It.

– “Men Wanted – For hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful -honor and recognition in case of success” -- Ernest Shackleton

• AIDA = Attention, Interest, Desire & Action.• Ask a question• Tell A Story• How to, How, Why, Which, Who else

Old Way – New Way!

• WHAT FISH TO CATCH?

– Who’s buying your services/products?

– Who are the people?

• WHAT WATERS DO THEY SWIM IN?

– Twitter, Facebook, LinkedIn, Youtube, Blogs

• WHAT HOOKS/FLIES WILL THE FISH BITE ON?

– What do the buyers crave, what connects you to them

– Break products/services down, create a hook per bite

• WHAT CASTING METHODS TO PLACE YOUR HOOKS FOR BITES?

– Converse naturally: Engage, Relate, Share, Speak with, not at

• REEL THE FISH IN, CATCH & COOK

– “play” with the line, but don’t let it off the hook!

– Cook in stages – Example: Twitter to “hook”, Facebook to “Eat”

– Special offers

Local Search Tips – Top Factors

1. Add Google/Yahoo local business listing with the address in the city being searched.

2. Ensure citations from major data providers, such as infoUSA, Localeze, and Internet yellow pages providers.

3. Associate your local business listing in the proper categories.

4. Include a claimed, verified local business listing with Google/Yahoo.

5. Include product/service keywords in the title of your local business listing.

» Tip: Getlisted.org

Local Search Tips: 20 IYP Ranking Providers

1. Superpages

2. Citysearch

3. Yelp

4. Yahoo Local

5. InsiderPages

6. YellowPages.com

7. BizJournals

8. AreaConnect

9. MagicYellow

10.Switchboard

• Study from August 2009, Andrew Shotland

• City + Category Searches (“San Diego Water

Cleanup”)

• 20 top YP headings found in Google

• Varied categories

• Cities across the US

1. MerchantCircle

2. GetFave

3. Yellowbot

4. Yellowpages.Lycos.com

5. Kudzu

6. Discoverourtown

7. Loqal.com

8. Local.Ingenio.com

9. YellowUSA.com

10.IAF.net

TOP 10 – “A” TOP 10 – “B”

Facebook Tactics

• Join a Group

• Use search feature to reach out to targets

• Questions & Answers (also big on LinkedIn)

• Fan Pages

• Custom Business URL & Personal URL

• Email invites (more viewed than reg. email)

• More Personal Than Twitter

Twitter Tactics

• Schedule time to research posts for the week

• Use Tweetlater.com to schedule posts

• Auto-direct message to useful information

• Auto-Follow and send additional information

• Track activity with budurl.com

• Use Twitter to send feeds into FB, others

• Use “cloaked” links 5% of the time. It’s about “them”, not you.

Ranking Factors: Youtube (suggested)• Usage of core keywords

• How community/social driven the video is

• The title and description of the video, as well as the usage of keywords, links and tags in the description

• View counts and frequency

• The video’s user ratings

• How often the video is shared and favorite’d

• How often the video is added to playlists/what playlists it’s on

• How often the video is flagged

• The number of comments the video’s received and how often it’s thumbed up/down

• Whether the video comes from an authority channel (like a site that gets a “one box” result)

• The amount and types of links pointing at the video

• How many times the video’s been embedded

• How many video responses (if any) the video has received

• The number of subscribers/channel views

• Whether you’re using paid search to promote your video (you can use paid search advertising for a short burst of awareness)

Tips for Using Social Media

• Start out small

• Clearly define your marketing objectives

• Select your target market

• Assess your capabilities and know-how

• Execute your online strategy

• Measure your effectiveness

• Most importantly, experiment!

Social Media Disclaimer

• There is no silver bullet!

• Not all online strategies will be effective for all business types

• It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness

Call to Action!


Marketing

Natalie Guse

Social Media and Blogging Sites!

Google Maps (for a time named Google

Local) is a web mapping service

application and technology provided by

Google, free (for non-commercial use),

that powers many map-based services,

including the Google Maps website,

Google Ride Finder, Google Transit, and

maps embedded on third-party websites

via the Google Maps. It offers street maps,

a route planner for traveling by foot, car,

or public transport and an urban business

locator for numerous contries around the

world. According to one of its creators (),

Google Maps is "a way of organising the

world's information geographically

Google Maps

Category: Directory

Primary Value:

Strong profile ranking

User: N/A

•Get a listing

•Make your business visible

• People can find your

business

Information Description Use/Benefit

Through yelp you can promote just

about any local business on Yelp.

Among the greatest opportunities on

Yelp are for restaurant owners. A

strong profile with friends, pictures,

and positive reviews can provide high

quality leads with the validation of 3rd

party business reviews. Yelp.com is a

popular business review website

enjoying tremendous growth.

Quantcast.com, which tracks website

popularity, has found that Yelp.com's

traffic has doubled in the period

between October 2008 and March

2009.

YELP

Category: Directory

Primary Value:


User: N/A


• Get a listing


business

• You can find other local

businesses.


Business.com is the leading business

search engine and directory and pay-

per-click advertising network serving

more than 40 million unique business

users and thousands of advertisers

every month. Business.com helps

business decision makers quickly find

what they need to manage and grow

their businesses, and enables

advertisers to reach these users

wherever they are across the business

Internet through premier partners,

including Entrepreneur, Hoovers,

Financial Times and Internet.com.

Business.com

Category: Directory

Primary Value:


User: 40.000.000


• Get a listing


business!


businesses.


http://www.business.com/info/aboutus.asp

YELLOWPAGES.COM LLC is a wholly

owned subsidiary of AT&T. As a leading

Internet Yellow Pages and search

directory, YELLOWPAGES.COM is

uniquely able to offer searchable

directory listings. Whether you're

looking for a particular item, business,

event, location or service,

YELLOWPAGES.COM is your trusted

online source for comprehensive

national and local business information.

The YELLOWPAGES.COM distribution

network provides exposure to more

than 100 million monthly consumer

business searches.

Yellowpages

Category: Directory

Primary Value:


User: 100.000.000 monthly consumer business searches


• Get a listing

• People can your business


businesses etc. there


http://www.yellowpages.com/

Local.com is a leading local search

engine and the largest local search

network in the United States. The

company provides over 19 million

consumers each month with the most

relevant search results for local

businesses, products and services on

Local.com and over 700 regional media

sites. Businesses can target ready-to-

purchase consumers using a variety of

advertising products including

subscription, pay per click, banner and

pay per call ad products. Local.com

consistently ranks in the Top 100 in U.S.

website traffic according to Internet

research firm, comScore.

Local.com

Category: Directory

Primary Value:


User: 19.000.000 consumers


• Get a listing


business!


businesses.

• Advertisement Packages


Superpages.com is the local expert, and

a top online resource for finding

information and insights on businesses

and retailers. Every month we help

millions of consumers find valuable

local business information from driving

directions and hours of operation to

Web links and customer reviews.

Superpages.com

Category: Directory

Primary Value:


User: N/A


• Get a listing

• People can your business!


businesses.



Second Life (SL) is a virtual world

developed by Linden Lab that launched

on June 23, 2003, and is accessible via

the Internet. A free client program

called the Second Life Viewer enables

its users, called Residents, to interact

with each other through avators.

Residents can explore, meet other

residents, socialize, participate in

individual and group activities, and

create and trade virtual property and

services with one another, or travel

throughout the world, which residents

refer to as the grid. Second Life is for

people aged 18 and over, while Teen

Second Lifeis for people aged 13 to 17.

Secondlife.com

Category: Virtual World

Primary Value:

Image

User: N/A


• Get a listing

• People can your business


businesses.

• Create your store

• Image


Kaboodle is the most fun social

shopping network on the web! It's a

place where you can express your own

style and meet other stylish people by

discovering, recommending, and

sharing products.Most exciting,

Kaboodle allows you to add and save

products from almost anywhere on the

web to your shopping lists and wish

lists with the easy-to-use Kaboodle

button. The button automatically

downloads the essential details of a

product, including its image, short

description, and price and saves it to

your list of choice.

Kaboodle

Category: Shopping Site

Primary Value:


User: N/A


• Get a listing


business!


businesses there


• Share your products with

other people


Reddit is one of the largest social news

websites around on the internet.

Featuring user-submitted content on a

wide variety of topics such as

entertainment, pop culture, web 2.0

and politics, Reddit ranks all submitted

links through a democratic voting

system that is open to all its users.

Using complex filters, Reddit also

provides a list of recommended links

for each individual user, that are based

on their voting habits. Like Digg or

StumbleUpon, getting on Reddit’s

frontpage can result in a large amount

of traffic to your website. This allows

you to rapidly create brand exposure

for your business or establish a long-

term reader base for your blog.

Reddit.com

Category: Bookmarking

Primary Value:


User: N/A


• Submit a link


business

• Submit an article


Action Description Target Group

Online Press Releases

- Publish your own press releases on online platforms- Publish on http://www.openpr.com- Publish on http://www.pressreleasepoint.com/track-and-publish-press-release-service- Create news, do good things and talk about it! - Publish at least once a month- Distribute your message- Talk about your business

Public Relation

http://www.entrepreneur.com

Press ReleasesAttract customers

Attract customers Attract customers

http://www.businessweek.com/

http://www.businesslife.com/

http://www.allbusiness.com/marketing/market-research/274764-1.html

Public Relationhttp://www.northcountytimes.com

Press ReleasesAttract customers

Attract customers Attract customers

http://www.sandiegoreader.com

http://www.signonsandiego.com

www.thecoastnews.com

Meetup is the world's largest network

of local groups. Meetup makes it easy

for anyone to organize a local group or

find one of the thousands already

meeting up face-to-face. More than

2,000 groups get together in local

communities each day, each one with

the goal of improving themselves or

their communities.

Meetup's mission is to revitalize local

community and help people around the

world self-organize. Meetup believes

that people can change their personal

world, or the whole world, by

organizing themselves into groups that

are powerful enough to make a

difference.

reader base for your blog.

Meetup.com

Category: Social Media Site

Primary Value:


User: 6.000.000

•Set up Meetup Group

•Use Meetup Group to

promote business

- Expand Group (you need to

invite as many people as

possible to the group the

goal is to invite at least 100

people a day)

- you need people, who help

promoting the group

- Use Meetup as a searching

tool to find potential

customers.


Around the world every day, over 8 million business professionals use XING – the global business network – in 16 languages to do business and promote their career. XING makes networking and professional contact management simple, with made-to-measure networking functions and services. Even more, XING allows you to see how people are connected, which is an excellent tool in generating new contacts of your own.With the XING Jobs portal, around 30,000 expert groups and networking events from London to Beijing to New York, XING has evolved from a platform to a web interface for business professionals around the world.

XING.com


Primary Value:


User: 8.000.000

•Use XING Group to promote business- Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day) - You might need people, who help promoting the group (students)- Use XING as a searching tool to find customers- Write monthly newsletters - Motivate people in the group to invite others to the group- Create events - Post messages in the group forums to keep the group alive


Merchant Circle is a growing company located on a real Main Street in Silicon Valley. We are dedicated to connecting Neighbors and Local Businesses online to help build real relationships between local business owners and their customers. To date, nearly 775,000 local businesses have joined MerchantCircle to get their business more exposure on the internet, simply and inexpensively.

Merchantcircle.com


Primary Value:


User: 775.000 Businesses

• Advertise

• Create listings

• Make the company visible

• Search for costumers


LinkedIn is an interconnected network

of experienced professionals from

around the world, representing 170

industries and 200 countries. You can

find, be introduced to, and collaborate

with qualified professionals that you

need to work with to accomplish your

goals.

linkedin.com


Primary Value:


User: 43.000.000

•Use Linkedin to promote business- Set up Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day) - You might need people, who help promoting the group (students)- Use Linkedin as a searching tool to find customers- Write monthly newsletters - Motivate people in the group to invite others to the group- Create events - Post messages in the group forums to keep the group alive


www.linkedin.com

Facebook's mission is to give people

the power to share and make the world

more open and connected.

Millions of people use Facebook

everyday to keep up with friends,

upload an unlimited number of photos,

share links and videos, and learn more

about the people they meet

facebook.com


Primary Value:


User: 250.000.000

•Set up Facebook Group

•Use Facebook Group to promote

business

- Expand Group (you need to

invite as many people as possible

to the group the goal is to invite

at least 100 people a day)

- You need people, who help

promoting the group.

- Use Facebook as a searching

tool to find potential customers.

- Motivate people in the group to

invite others to the group

- Create events

- Post messages in the group

forums to keep the group alive

-Sign up for other Facebook

Groups


Twitter is a privately funded startup

with offices in the SoMA neighborhood

of San Francisco, CA. Started as a side

project in March of 2006, Twitter has

grown into a real-time short messaging

service that works over multiple

networks and devices.

In countries all around the world,

people follow the sources most

relevant to them and access

information via Twitter as it happens—

from breaking world news to updates

from friends

Twitter.com


Primary Value:


User: 150.000.000

•Set up Twitter Account

• Follow as many people as

possible

- You need people, who help

promoting the group (students)

- Use Twitter as a searching tool

to find potential students

- Write direct messages to inform

about about your business

- Create events


The world's #1 social community for

home businesses, mlm and direct sales

reps | FREE training available on how to

market your business online.

betternetworker.com


Primary Value:


User: N/A

•Set up profile

•Use Betternetworker to promote

business

- Submit Articles

-Submit Blogs

- Submit Information

- Promote your business

- Introduce your business


Free online local online classifieds.

Similar to craigslist. Can be used to

promote and advertise for free.

hoobly.com

Category: Classified ads

Primary Value:


User: N/A

•Promote your articles

• Create your profile

• Get your message out


WordPress started in 2003 with a single

bit of code to enhance the typography

of everyday writing and with fewer

users than you can count on your

fingers and toes. Since then it has

grown to be the largest self-hosted

blogging tool in the world, used on

millions of sites and seen by tens of

millions of people every day.

Everything you see here, from the

documentation to the code itself, was

created by and for the community.

WordPress is an Open Source project,

which means there are hundreds of

people all over the world working on it.

Wordpress.com

Category: Blogging Site

Primary Value:


User: 26.000.000 visitors

• Set up blog

• Promote blog

• Write articles

• Inform about the product

• Use it as a second webpage


Blogger is a free blog publishing tool

from Google for easily sharing your

thoughts. A blog is a personal diary. A

daily pulpit. A collaborative space. A

political soapbox. A breaking-news

outlet. A collection of links. Your own

private thoughts. Memos to the world.

Your blog is whatever you want it to be.

There are millions of them, in all shapes

and sizes, and there are no real rules.

Blogger.com


Primary Value:



• Set up blog

• Promote blog

• Write articles




You probably know a ton about your

favorite bloggers - what they think

about the subjects they write about,

maybe some of their work and life

history... you may even know what

toothpaste they use. But how much do

you know about all the other people

who read their blogs? For all this talk of

a global conversation throughout the

blogosphere, there's a lot to be

desired. Readers can become friends

with other people who read your

favorite blogs. See what else they're

reading. Check out their MySpace and

Friendster profiles and view their Flickr

photostreams. Authors can learn more

about their readers individually and as

a group. What do they like and what

are they ignoring?

Mybloglog.com


Primary Value:



• Set up blog

• Promote blog

• Write articles



• Connect all your sites to

mybloglog


Appearing on the Digg homepage can

lead to massive traffic increases to your

web site or blog. And depending on

your users, it can sometimes lead to

significant increases in sales. Digg can

be particularly effective for bloggers

who write regularly and make their

content easy to Digg.

digg.com

Category: Bookmarking Site

Primary Value:



• Submit blogs

• Promote blog

• Write articles



What is Technorati?

Technorati is a real-time search engine

dedicated to the blogosphere. It only

searches through blogs to find exactly

what you're looking for. At the time of

this writing, Technorati was tracking

over 22 million sites and over a billion

links, a mind-boggling amount.

Technorati.com

Category: Blogging Directory

Primary Value:


User: 22.000.000 sites

•Promote your blog


Founded in February 2005, YouTube is

the leader in online video, and the

premier destination to watch and share

original videos worldwide through a

Web experience. YouTube allows

people to easily upload and share video

clips on www.youtube.com and across

the Internet through websites, mobile

devices, blogs, and email.

Everyone can watch videos on

YouTube. People can see first-hand

accounts of current events, find videos

about their hobbies and interests, and

discover the quirky and unusual. As

more people capture special moments

on video, YouTube is empowering them

to become the broadcasters of

tomorrow.

youtube.com

Category: Social Media

Primary Value:


User: N/A

•Advertise

• Promote own Infomercial

• Integrate youtube link on

website

• Comment on other videos


www.youtube.com

What is SlideShare?

SlideShare is the world's largest

community for sharing presentations.

SlideShare is a business media site for

sharing presentations, documents and

pdfs. SlideShare features a vibrant

professional community that regularly

comments, favorites and downloads

content. Content also spreads virally

through blogs and social networks such

as LinkedIn, Facebook and twitter.

Individuals & organizations upload

documents to SlideShare to share

ideas, connect with others, and

generate leads for their businesses.

Anyone can view presentations &

documents on topics that interest

them. The site is growing rapidly with

over 17 million monthly visitors.

slideshare.net

Category: Social Media

Primary Value:


User: 23.000.000 monthly visitors

•Advertise

• Create own Power Point

Presentation

• Promote presentation

• Share business idea

• Search for customers


Cooperate

www.bni.com

http://www.venturestreet.com/professional-about-us.aspx

VentureStreetThe easy way to find a local professional.

http://www.goabra.com/

Cooperate with national and local Entrepreneur Groups

Attract customers

Get referrals Attract customers


Marketing

Natalie Guse

Search Engine Optimization!

Social Media Marketing falls hand in Social Media Marketing falls hand in Social Media Marketing falls hand in Social Media Marketing falls hand in hand with SEO. hand with SEO. hand with SEO. hand with SEO.

SEOSEOSEOSEO

DefinitionDefinitionDefinitionDefinition

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search resultsas opposed to search engine marketing(SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

SEOSEOSEOSEO

You will learnYou will learnYou will learnYou will learn…………

…what a page rank is!

…what a meta description is!

…what link building is!

…what your competitors do!

…tools to apply!

Page Rank! Page Rank! Page Rank! Page Rank!

Understanding SEO! Understanding SEO! Understanding SEO! Understanding SEO!

PageRank is one of the methods Google uses to determine a page's relevance or importance.

Page Rank! Page Rank! Page Rank! Page Rank!


The meta description tag is intented to be a brief and concise summary of your page's content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or

directories. The meta description tag takes the following form:<meta name="description" content="Brief description of the contents of your

page."> When you write a meta description tag, you should limit it to 170 characters or 200 characters at most. You should pick a style and be consistent throughout your pages, writing a unique description for each page of your site. The Open Directory (DMOZ) also a detailed guide to writing descriptions. Click

here to learn about the DMOZ style. The key is that you want your description to adhere to W3C standards and be relevant to the content of the page. Again, it is

intended to provide a brief summary of the contents of the page.

Link Building! Link Building! Link Building! Link Building!


Link Building is a pretty general term used to describe anything you do to build links to a website. There are two primary reasons to build links; Direct Click-Through Traffic, and Search Engine Optimization (SEO). On this site we are focused on the Search Engine Optimization aspect of link building. While the

goal of most search engine optimization campaigns is to build traffic, the goal of SEO based link building is higher rankings.

This is important to keep in mind. There are some links that are good for traffic, there are some good for SEO, and there are some good for both. Links that provide both traffic and a rankings boost in the search engines are obviously great, but it is important to realize that just because a link gets good traffic, it

doesnt mean that it is good for SEO.

Watch your competitors! Watch your competitors! Watch your competitors! Watch your competitors!



Marketing

Natalie Guse

Any questions?