samsung group presented by emmanuel, jueun, tsogt, xu zhang
TRANSCRIPT
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Samsung Group
Presented by Emmanuel, Jueun, Tsogt, Xu Zhang
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Samsung mobile was formed in 1983First product was a car phone and introduced in Korea, 1986 Expanded to North America, Japan, and other countries since 1996Global market share stood out at more than 17 percent, second only to Nokia in 2009
Youtube
History
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First time in history, Samsung mobile shipped more than 50 million handsets in 2008
Samsung mobile enjoyed the agreements with major cell phone service providers:
T-MobileAT&TSprintVerizonAlltel wireless
History
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Samsung Electroni
cs
All the electronic products that produced by company.
Click icon to add picture
Samsung Electronics (Billions)0
10
20
30
40
50
60
70
80
90
100Electronics
SDI
Electro-mechanic
Corning precision glass
SDS
Networks
Techwin
ETC(mobile display, digital image)
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• StrengthsStrong market position and Consistent R&D
SWOT Analysis
Mar. 09 Jun. 09 Sep. 09 Dec. 09 Mar. 105
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15
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25
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Cell phone Market Share in USA
Samsung Motorola Nokia LG
NokiaMotorola
LGSamsung
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Cell phone World Market Share
2009
2010
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• Declining margins
• Recall in 2009
• Tactical alliance with well known companies
• Enter to Indian cell phone market
• Competitive business environment
• Government regulation
Weaknesses Opportunities Threats
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• Risks of entering to the new market
• New plants that built in developing countries
• Government regulations
• Difficult countries to infiltrate
• Equality of female and male employees
Challenges
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The first portable phone invented by Martin Cooper in 1973. It weigh nearly 30 ounce (0.85kg), and it costs $3,500 dollars by Motorola.
The most expensive cell phone in the world is iPhone 3GS and costs 3,222,918.53 USD
Fun Facts
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Industry
AnalysisFuture• multiple functions• low cost• high quality• unique
First modern
cell phone in 1973
1G Multiple cell sites in 1980s
2G GSM
standard in 1990s
3G WCDMA standard in 2001
4G WIMAX
standard, LTE
standard in 2010
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Competitors
Nokia
Established in 1965
4.318 mil unit sold 2009
44.3% of smart phone market share
good quality
lower price
unique cell phones
MotorolaFounded in 1928
Went to public in 1943
walkie-talkie , the most profitable product
RAZR introduced and at the highest marker share
LG
Established in 1947300 oversea offices in 171countries and regions
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Market share of cell phoneFirst quarter of 2010
35%
29%
21%
9%3%
3%
Competitors
Nokia
Other
Samsung
LGMotorola iPhone
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• Worldwide after sales services
• Development of variety design
• Inter-direction advertisement
• Independent skills of core technologies
• Strategic alliance with global software
• Investment in Research and Development
Short Recommendations Long
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ConclusionIn contrast, the analysis of the history for Samsung Group shows us the challenges that company faced. We have seen both the short and long-term recommendations in order to progress and make more money for the company.
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Thank you for your attention!