Welcome To AllIn Our Presentation

Course Title : Strategic ManagementCourse Code : MGT-590

Submitted To

Mrs. Sakufa ChowdhuryAssistant Professor

Department of Business AdministrationLeading University, Sylhet

Presented by

Md Nazmul Haque1511015033

Syed Ashraful Islam 1511015011

Minhaj Hussaizn1511015012

Asadujjaman 1511015024

Acknowledgement

We would like to thank our honorable course teacher Mrs. Sakufa Chowdhury madam, who played an fantastic role as a guide to establish this report by giving us insight about the presentation. Her relentless encouragement has given us a strength to make this report a successful one.

Samsung Business Strategies

INTRODUCTON

“Samsung is better than anybody else at learning from its competitors”

Samsung's aggression has gotten it into trouble in the past, but the reputation hit and the fine were a small price to pay

The company combines market research and unparalleled execution with, despite its reputation, a lot of innovation of its own

CASE SUMMERY

This case study examines how Samsung develops new strategies as well as high-tech products and brings them to the mass market on an international level

SWOT analysis

Strength Threats

Opportunities

Weakness

According to this case we did SWOT analysis

SWOT analysis: Strength

SAMSUNG Has the capability to intimate

the technology of Sony. Invest much more of its

capital in product research Was Major Supplier of Chips

and LCD Screen Produce components at much

lower cost Create new improved product

that more advanced Ability to innovate large

number of advanced produced

SWOT analysis: Opportunities

Samsung Make a low-cost copy of these and

sell them at lower price than Japanese companies

Realized that needed to find a way to enter Big League

Concentrated on digital components Produce wider variety of product Efficient use of capital Build market Share Realization of customer wanted

color screen Agreement with SONY

SWOT analysis: Weakness

SamsungWas not in the LeagueNokia introduced the new model which Samsung able to do.Focuses on too many products

SWOT analysis: Threats

SamsungChina may able to copy Samsung and its product.Nokia Started to follow Samsung

End of Case Questions

How has Samsung’s business model and strategies changed over time?

Answer:Samsung over the years has considerably changed its business model as well as the strategies revolving around its business models. Samsung stopped its investments in lower profitable project and invest much more of its capital in product research. Thus it innovated new technology as well as new product

What is the basis of Samsung’s current business model?

Answer:Samsung currently running its business very successfully. Today, Samsung is not just imitating Sony’s leading-edge technology but is also developing its own. The basic areas that made Samsung’s strategy more powerful are

a) New Product Developmentb) Developing New technologyc) New Innovationd) lower cost production

End of Case Questions

In what ways is it trying to improve its competitive advantage?

Answer:Samsung has the business-level strategies that improve competitive advantage over its rivals. Samsung’s success has been due to a variety of factors. Here’s major of them:1. Cost advantage2. Better manufacturing processes3. Price advantage4. Aggressive investments in R&D

End of Case Questions

Thank You Very Much