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The Mobile-First Bank Branch Transforming Banks for an Always-On World With increasing adoption of mobile banking, banks must take a “mobile-first” approach to their branch networks Demand for Mobile Services at an All Time High BY 2020 of tablet users access their bank accounts from their devices 52% of smartphone users rely on mobile banking services 40% smartphone penetration is expected to increase to 90%, and nearly 190 million tablets will be in use Popular Mobile Banking Activities Among Mobile Banking Users Checking account balances and transaction history (94%) Receiving alerts related to banking transactions (57%) Money transfer between consumer’s own accounts (61%) Mobile check deposit (47%) Traditional Bank Branches Risk Obsolescence Mobile-First Bank Branches Can Optimize Success Banks need to transform their legacy branches into smaller footprint, advice-focused, mobile- first bank branches to achieve these benefits Traditional bank branches allow customers to perform every transaction inside a bank branch, even mobile/online transactions that can be done from anywhere STRENGTHENED EMPLOYEE SATISFACTION COMPETITIVE DIFFERENTIATION ENRICHED CUSTOMER ENGAGEMENT INCREASED WORKER PRODUCTIVITY Banks Should Adopt a Well- Structured Approach for Mobile Service Delivery Reshaping the Mobile-First Bank Branch with Technology Determine appropriate bank branch deployment model Banks should identify and prioritize the “in-the-branch” zones that they should automate and mobilize. The ultimate goal should be to mobilize every zone ATTRACT ZONE SELF-SERVE ZONE ENGAGE ZONE ADVISE ZONE TRANSACT ZONE Identify customer zones and processes that should be mobilized Identify key IT and Telecom Technologies required for mobile-first bank branches Consider solutions to reduce risks for mobile-first bank branch services Rely on data analytics to optimize deployments and scale gradually Digital Displays and Signage New Customer Acquisition Tablet-based Kiosks Efficient Customer Service Bank Integrated Tablets Eliminate Wait Times Video Conferencing Services Personalized Service Delivery Printers and Document Services Bridge Physical/ Mobile Channels Tightening economic conditions and the pervasiveness of mobility make it essential for banks to deploy mobile-first bank branches. Banks that adopt a well-structured, step-by-step approach to facilitating mobility-first services in their branches can successfully meet customer expectations for mobilizing their financial lives and eliminating risks from mobility-first bank branch deployments. DOWNLOAD OUR WHITE PAPER http://www.samsung.com/us/business/by-industry/finance/ Sources: Frost & Sullivan research Advanced Devices Drive Adoption of Mobile Banking Services STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 $ MOBILE BANK BRANCH

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The Mobile-FirstBank Branch

Transforming Banks foran Always-On World

With increasing adoption of mobile banking, banks musttake a “mobile-first” approach to their branch networks

Demand for Mobile Servicesat an All Time High

BY2020

of tablet users access their bank accounts from their devices

52% of smartphone users relyon mobile banking services

40%smartphone penetration is expectedto increase to 90%, and nearly 190 million tablets will be in use

Popular Mobile Banking Activities Among Mobile Banking Users

Checking account balances and transaction history (94%)

Receiving alerts related to banking transactions (57%)

Money transfer between consumer’s own accounts (61%)

Mobile check deposit (47%)

Traditional Bank Branches Risk Obsolescence

Mobile-First Bank Branches Can Optimize SuccessBanks need to transform their legacy branches into smaller footprint, advice-focused, mobile-first bank branches to achieve these benefits

Traditional bank branches allow customers to perform every transaction inside a bank branch, even mobile/online transactions that can be done from anywhere

STRENGTHENEDEMPLOYEE SATISFACTION

COMPETITIVEDIFFERENTIATION

ENRICHED CUSTOMER ENGAGEMENT

INCREASED WORKER PRODUCTIVITY

Banks Should Adopt a Well-Structured Approach for Mobile Service Delivery

Reshaping the Mobile-First Bank Branch with Technology

Determine appropriate bank branch deployment model

Banks should identify and prioritize the “in-the-branch” zones that they should automateand mobilize. The ultimate goal should be to mobilize every zone

ATTRACT ZONE SELF-SERVE ZONE ENGAGE ZONE ADVISE ZONE TRANSACT ZONE

Identify customer zones and processesthat should be mobilized

Identify key IT and Telecom Technologies required for mobile-first bank branches

Consider solutions to reduce risksfor mobile-first bank branch services

Rely on data analytics to optimize deployments and scale gradually

Digital Displaysand Signage

New Customer Acquisition

Tablet-basedKiosks

Efficient Customer Service

Bank IntegratedTablets

Eliminate Wait Times

Video ConferencingServices

Personalized Service Delivery

Printers and DocumentServices

Bridge Physical/Mobile Channels

Tightening economic conditions and the pervasiveness of mobility makeit essential for banks to deploy mobile-first bank branches. Banks that adopt a well-structured, step-by-step approach to facilitating mobility-first services in their branches can successfully meet customer expectations for mobilizing their financial lives and eliminating risks from mobility-first bank branch deployments.

DOWNLOAD OUR WHITE PAPERhttp://www.samsung.com/us/business/by-industry/finance/

Sources:Frost & Sullivan research

Advanced Devices Drive Adoption of Mobile Banking Services

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

MOBILEBANK BRANCH

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