THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2014.

B2B PROPOSITION

GILROY, BELVEDERE, BASING VIEW, BASINGSTOKE, HAMPSHIRE RG21 4HG. +44 (0)8456 184 184 HELLO@GILROY.CO.UK

THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2014.

B2B PROPOSITION

Why?Samsung is rapidly growing its foothold in the global

B2B technology marketplace. Following an intensive

pitch process, Gilroy was chosen by Samsung to

accelerate its growth into the UK B2B market – a

recognised test-bed for the rest of the world.

What?Gilroy developed a series of industry events and

targeted demand generation campaigns. Gilroy also

provided market sizing; opportunity analysis;

proposition; messaging; and lead management, which

was followed up with sector-specific collateral and sales

tools.

How?Gilroy’s worked with Samsung’s customer, product and

industry specialists to develop propositions and

messages for 25 market sectors. We developed

messaging guides and crib sheets to ensure that the

work could be shared consistently across Samsung’s

enterprise business and amongst its roster of supplier

agencies.

GILROY, BELVEDERE, BASING VIEW, BASINGSTOKE, HAMPSHIRE RG21 4HG. +44 (0)8456 184 184 HELLO@GILROY.CO.UK