samsung analysis
TRANSCRIPT
![Page 1: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/1.jpg)
Presented by Group 1:Amytha Fatimah Putri (15111022) - Bahar Dyan Syah (15111017) - Cindy C
(11111004) - Daniya (15111004) - Hasna Afra Nafisa (15111008) – Nabil Syaqish (15111021)
![Page 2: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/2.jpg)
Company Profile• Vision
Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader.• Established: 1969• Founder : Lee Byung-Chull
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Cross Functions
make collaboration to create the new product in R&D centers
![Page 4: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/4.jpg)
Links to Customers & Suppliers
• Samsung using JIT (Just in time) inventory
• Samsung keeps limited number of suppliers
![Page 5: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/5.jpg)
Customer SegmentationTARGETING:
Samsung mobiles have the following target customers:©Trendy young people.©Professionals.©Large businesses.©The common cellular phone users.©Organizations such as: services to public safety, the
government, and both utility and manufacturing enterprises.
©Institutional sales for colleges.
Target is not only number driven but also about acquiring and retaining customers.
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Global Scale
![Page 7: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/7.jpg)
Innovation of Samsung
![Page 8: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/8.jpg)
Why ?
AnticipatingInnovatingDeploying
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Knowledge Workers• University Degree
• Sound knowledge of English and Korea language
(speaking, reading, writing)
• Already have experience
![Page 10: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/10.jpg)
Knowledge Workers
![Page 11: Samsung Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062901/58f0f7961a28ab41568b45ef/html5/thumbnails/11.jpg)